This Social Innovation Game Plan was produced by Oliver Zhang as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
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LoyaltyGames 2014 - Finals Game Plan - Oliver Zhang
1. 2014 WORLD FINALS
Note: All copyright and intellectual property rights remain with the Finalist who authored this submission.
Published by Professional Services Champions League (LoyaltyGames) with the author’s permission.
Finalist: OLIVER X ZHANG
Country: CANADA
This Game Plan was created in 4 hours as part
of the LoyaltyGames 2014 World Finals
3. VIEW ON THE CURRENT WORLD
Expand and leverage the current pool of supporters
• 5.9M supporters
• 6K events
• 71 countries
• $40 M
• Goal: reduce maternal and child mortality
• Visual symbol
• Give back to supporters
• Multi-channel promotion
4. BROAD SOLUTIONS
• Learning about health
• MOOC to enhance basic knowledge or treatments to local epidemic
• Health Professionals
• Quora-style online platform to allow diagnosis and contribution by extra pool of
health professionals
• Targeted campaign towards their interest, circumstantial constraints, etc.
• Tangible resources
• Personal donation, activism
• Corporate donation, know-how (e.g. construct infrastructure), marketing campaign
• Gov donation, policy making (local and international)
5. SUPPORTERS’ ANALYSIS
• Motivation
• Genuine care
• Status, exposure, self-marketing
• Tax benefits
• Demographic
• Targeted primarily at middle class in developed countries
• Anticipate mainly 18-50 age group.
6. CORE MECHANIC & FUN
• Self-determination theory
• Competence: people like to control
• Relatedness: people like to interact
• Autonomy: people like to cause
• Arguing on the internet
• Youtube comment sections
• Balance discussion on games such as Starcraft, DotA, LoL, etc.
7. THE GAME
• Current proposed projects
• With detailed specifications
• People criticize; up/down vote
• Each of the highly voted “tweaks” will have a crowdfunding
section within the “overall” project.
• The chosen “proposer” will lead a real/concrete improvement
8. CURRENCY – “HP”
• The entire system will be based on virtual currency: HealthPoint
• Earned through certain quests
• Paid in real money
• To up/down vote
• One vote for any HP above a certain minimum
• At the same time, the amount will be used for the funding of the specific
improvement
• Particularly knowledgeable users will higher weight for each vote
• Indirect
• Detachment from real money make people focus on the intrinsic motivation to help
• Knowing any commitment in HP will eventually help a certain cause reduces loss
aversion
9. PHONE CASE
• “More People Have Cell Phones Than Toilets” (~6B)
• A large portion of the world owns
• Pairing: intended to trigger an conversation about World Vision, or
least remind people of it
• People will use it for promoting their own proposing on the forum
• “Farming HPs” by promoting awareness
• Geo-location: host discussions in real life.
10. FINANCIAL REWARDS
• Partner with basic good retailers/producers for %discount or a
promise to give a certain amount to developing countries.
• Corporate partners can host events to co-promote both parties
(e.g. Attend a Nestle hosted case-based-location-meeting regarding the shipment
of formula milk to a certain village to earn x HP)
11. DATA
• Pairing could also act as a “gift card”
• Purchasing pattern with the case can be recorded for better
suggestion of purchases
• Tracking the generation and exchange of HPs will be crucial in
understanding the social pattern/movement
12. EXTRA FEATURES
• Collaboration
• Case makers for logistics/operations
• App Stores: for synergic promotions
• Create multiple versions
• Minimalistic decal
• Community market for customisation
13. • Ultimate Reward: a meaningful change
• Accommodates multiple levels of willingness to help
• Crowdsource:
• Specific knowledge
• Survey people’s opinion (people have more fun than being fed a
questionnaire)
• Sharing is more meaningful than “1 like = 1 child save”