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TAG Heuer (B2E)
“2014 TAG Heuer Manufacturing Rewards”
Drive Sales & Employee Engagement
Objectives
 Encourage sales as...
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TAG HEUER Case Study

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TAG HEUER Case Study

  1. 1. 1 TAG Heuer (B2E) “2014 TAG Heuer Manufacturing Rewards” Drive Sales & Employee Engagement Objectives  Encourage sales associates to register and complete the TAG Heuer training academy  Provide an incentive for sales associates Solution  Sales associates at TAG Heuer retail locations are required to complete the TAG Heuer Training Academy in order to gain access to the incentive program.  Once completed, sales associates register for the incentive program and receive a TAG Heuer-branded Visa debit card with a zero balance.  When a participant makes a valid sale of a TAG Heuer timepiece, his/her store manager will electronically assign or download and provide the participant with a unique code.  Each code entered by the sales associate offers a chance to win varying cash amounts or physical prizes, plus the participant will earn a Sweepstakes entry for the applicable Weekly Entry Period as well.  Once the sales associate plays the pachinko-style game moving the participant through the inners of a TAG Heuer watch, a cash amount is displayed and instantly loaded onto their TAG-branded Visa debit card or one of the physical prizes (iPad Mini or TAG Heuer Travel Bag) are sent to the participant directly. Sweepstakes prizes awarded weekly. Prizing  Instant Prizes: Various dollar amounts (from $15 to $500), iPad Mini or TAG Heuer Travel Bag  Sweepstakes Prizes:  ENTRY PERIOD 1 PRIZE: $2,500 USD cash.  ENTRY PERIOD 2 PRIZE: A 55" flat screen TV.  ENTRY PERIOD 3 PRIZE: Canon EOS 5D Mark III Digital Camera kit..  ENTRY PERIOD 4 PRIZE: $1,500 USD cash.  ENTRY PERIOD 5 PRIZE: A TAG Heuer Carrera watch.  ENTRY PERIOD 6 PRIZE: $1,000 USD cash.  ENTRY PERIOD 7 PRIZE: A 13" MacBook Pro with Retina display.  ENTRY PERIOD 8 PRIZE: $5,000 USD cash.  ENTRY PERIOD 9 PRIZE: A $5,000 USD American Express gift card  Charity Match: TAG matches sales associate winnings at 10% and donates to Jewelers for Children Charity (up to $100,000)

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