This document summarizes an online community called Just Beer that connects brands in the beer industry with beer lovers. It provides engaging content for breweries, retailers, media, and consumers, including deals, events, recipes, reviews, guides, and more. Just Beer focuses on helping brands build awareness, presence, and engagement through niche content marketing, influencers, and growing their digital reputation. It has a large community of over 700 breweries, 4500 beers, and engages consumers through interactive quizzes, contests, and loyalty programs.

1. Connecting your brand with our community

2. An immersive online experience
Deals from liquor stores,
restaurants, bars and pubs
Give-aways, prizes, quizes
and contests
Recipes including food, drinks,
cocktails and DIY fermenting
Events including expos, festivals,
tastings and promotional events
Ratings, reviews, news, interviews
and engaging articles
How-Tos, guides, educational
articles and expert advice

3. The community for beer lovers
Building an online community for
breweries, retailers, media, and beer loving consumers.
Beer lovers rejoice. Just Beer provides a home for all things beer.
Whether you’re a collector, cook, event attendee or avid reader you will
find engaging content within reach of your pocket.

4. What can Just Beer do
for your brand?

5. 1 Brand Awareness
2 Presence
3 Engagement
We focus on three key pillars:
We enhance your current marketing initiatives,
we don’t replace them.

6. Build trusted consumer relationships
TWITTER
72% Male
28% Female
FACEBOOK
61.4% Male
38.6% Female
JUST BEER
55% Male
45% Female
We’ve built an open online community of beer lovers who trust
our voice and want to embrace your brand. By understanding
our audience and their needs, our tools help you build loyal
relationships with your consumers and encourage them to engage
with your business face to face.

7. Improve your brand awareness
Brand awareness is the extent to which a brand is
recognized by potential customers. It is the primary
goal of advertising.
Brands that are self-aware are more engaging, more responsive with
their marketing and online presence, and ultimately, they’re trusted
by consumers because they build better relationships.
How we do it:
1. Making your products easier to find.
2. Insights into industry news, trends, and consumer feedback.
3. ‘Passport’ and ‘Customer Reward’ programs with incentive’s to
encourage consumer loyalty to your brand.

8. Use our years of experience.
Just Beer has helped brands like yours.
Put your brand’s best foot forward

9. Grow your online presence & reputation
Be seen. Be noticed. Be current. Be recognized.
1. Niche-Specific Content Marketing
We create focused content that speaks directly to a beer-loving audience. Written in an honest and
open voice, it is authentic, click-worthy commentary that drives consumer engagement.
2. Content Influencers and Brand-Advocates
Our writers are experts in their field with a significant and dedicated audience. They are industry
leaders, bloggers, media professionals, and social-savvy craft beer fanatics. They produce authentic
and original content that generates sales lift, increased ROI and brand awareness.
3. Building your Digital Reputation
Just Beer knows your digital presence is an integral key to being “findable” online. We help brands
grow their digital reputation by providing:
• Online Content Saturation – highlight your brand all over the web.
• SEO Link-Backs – improving your website status and search engine rank with a stronger
link-back reputation.
• Shared Social Media Efforts – you are working hard to connect with your consumers, and so are. We
have helped numerous brands like yours sell-out events, increase sales, and get more people in the
door simply because we’re a reputable and trusted channel sharing news about your brand.
How we do it:

10. Engaging the community
Our impact
Getting your brand results
We helped Alberta Beer
Festivals grow from 5 to 6
Festivals per year
By re-designing the ABF
website we provided the
facility for over 40,000
ticket sales
We have worked with
Fortune 100 companies
Built the micro site for Focus
Features Animation Film,
“The Boxtrolls”
Helped ABF reach the
#1 trending spot on Twitter
Participated in ATB Financial’s
Masters of Beer Appreciation
Quiz powered by Just Beer
Built the micro site for Sony
Pictures, “When the Game
Stands Tall” as well as #Standtall
campaign to nominate
community mentors
17%
40k+
100
FOCUS
Top
4000+
SONY
growth
ticket sales
Fortune
Companies
Features
Animation
Film
Trending
users
Pictures

11. Our community actively engages with brands in exciting ways
Increase Your Consumer Engagement
Personable, real, authentic content is what consumers are looking for from brands in
2017. If you want to grow your loyal fan base, you need to showcase how you’re different
from your competitor and be a part of the brand-to-consumer conversation.
How we do it:
The Just Beer business model is to build a community of beer fans using immersive,
captivating content. It’s working. Here are some of our favourite examples of ways we
help you engage with your customers:
1. Creating a mass of highly authentic content for people to use, talk about,
share, review and interact with.
• INTERACTIVE QUIZZES
• PREMIUM EVENT
EXPERIENCES
• LOYALTY PROGRAMS
• PASSPORT
CHALLENGES
• CONTESTS & AWARDS
2. Helping you with your online offerings and social strategy.
3. Providing a window into your customer’s feedback, purchasing trends,
and your product availability.

12. Just Beer today
By the numbers
700+
Breweries
4500
Beers
380+
Events
550+
Articles
2000
Brands
9 Most popular beer styles
The Audience
1. American IPA
2. Fruit/Vegetable Beer
3. Pale Ale
4. Amber/Red Ale
5. Saison
6. Imperial IPA
7. Blond Ale
8. Witbier
9. Sour Ale
10%34% 17% 13%
Retailers/
Liquor
Craft Beer
Consumers
Casual Beer
Consumers
Bargain Buyer
Consumers
17%
Breweries/
Brew Pubs
9%
Bloggers/
Media

13. Graphic Design
With our team of in-house designers Just Beer
helps you develop your brand on an as needed
basis. We design anything from logos and
social media ads to product packaging and
vehicle wraps.
Web Design &
Development
Our website experts built Just Beer from the
ground up. With a track record of proven design
and technology solutions, we are a valuable
resource to showcase your brand and products
on the web.
Social Media, SEO
and Digital Marketing
Strategy
Our team of marketing experts have extensive
experience with social marketing and customer
relationship management. We offer advisory
services to help you improve your current
strategy or we can fully manage all your
channels if needed.
We have engineered large, complex projects
for sites that manage over 20 million users
per month and deliver over 2 million email
newsletters every day.
We offer SEO services, strategies and a suite
of tools to build your website and social
media standing.
Content Writing
Original content is crucial. Having an
approachable voice for consumers to digest
your brand message is key. Our team of writers
and editors augment your team to help you
develop your brand message and control your
brand presentation with bios, interviews,
tasting notes, press releases and product
announcements – we’re here to help you when
you need it.
Photography
At Just Beer we take great pride in our ability
to create eye-catching, visually appealing, and
effective photography that tells an enticing
story about your brand.
Custom Solutions
Campaigns tailored to meet your needs.
Just Beer’s parent company, Mobility Quotient, is a full service digital agency
specializing in Business Process Management, Software Development, and Marketing.
Mobility Quotient has been around since 2007 and has worked with Fortune 100
companies such as Sony Pictures, Focus Features, Ford and Expedia. Mobility Quotient
launched Just Beer in early 2016 after a successful launch of Just Wine in 2014.
Mobility Quotient
A full service digital agency
© 2016 Mobility Quotient Solutions Inc. All rights reserved.

14. For more information please contact:
Lee Borschowa
403-973-5792
lee@justbeerapp.com
www.justbeerapp.com