This document is a business proposal from a digital agency for website development and social media marketing services. It proposes developing a website and social media presence for a new American burger restaurant called Slaw. It includes an overview of the agency's services, a description of Slaw and its objectives to increase brand awareness and drive sales. It outlines strategies for social media, target audiences, sample social posts, and proposed deliverables which include developing the Slaw Instagram page and website.

1. Business proposal
Presented by
WEBSITE DEVELOPMENT &
SOCIAL MEDIA MARKETING

2. WE’RE AN
INDEPENDENT
DIGITAL AGENCY
WITH A TEAM
OF DESIGNERS
& DEVELOPERS
We are media professionals, graphic designers, copywriters,
social media, online PR experts and web developers with
many years of experience, sound technical knowledge and a
feeling for style.
With the same spirit, we seeded Web Design 366 into today's
digital land. And now it is growing ahead with an objective to
change the way people pursue the digital world. A dream that
will magnify the way people defined online marketing. A
dream to revolutionize the connectivity between human and
digital. A dream to take you to the apex of imagination and we
as your digital partner help you to take a deep dive into the
realm of creativity. A dream where you see yourself as a
winner of market rivalry and we see ourselves as your digital
experience creators.

3. DESIGN & BRANDING
Brand identity is the total value proposition
that a company makes to consumers. This
includes graphic imagery, a color system,
fonts and logo.
CORPORATE IDENTITY
BRAND CONSULTING
PRODUCT BRANDING
WEB APP
Information portal, a marketing tool, a
point of contact to engage with
customers, or something else, we offer
advance solutions for you with a mobile
first approch.
WEB APPLICATIONS
CMS & STATIC WEBSITES
PROGRESSIVE WEB APP
ERP APPLICATIONS
MOBILE APP
We provide mobile app development
services using latest smart and innovative
solutions for Android, ios as well as Hybrid.
ANDROID
IOS
HYBRID
DIGITAL MARKETING
Using the latest technology, creativity and
innovative ideas, we provide a full range of
Digital Marketing Services.
SEO SERVICES
SOCIAL MEDIA MARKETING
PPC ( GOOLGE ADS)
PROGRAMMATIC MARKETING
EMAIL MARKETING
E COMMERCE
We are ready to build any e-shop for any
type of business which includes local, all
international payment gateways and all
the new trending payment methods.
OPENCART
MAGENTO
SHOPIFY
WOOCOOMERCE
UI UX DESIGN
We use latest UX/UI best practices to
provide an outstanding user experience
that converts visitors to leads.
WEB
MOBILE

4. OUR
TEAM Our team represents some of the best minds in the industry and we combine design thinking, technical
mastery and innovation to deliver awesome experience for mobile, Web and IoT.
ONLINE PR
SEO SPECIALIST
CONTENT WRITER
FRONT END DEVELOPERS
DIGITAL MARKETING EXPERTS
DESIGNERS

5. WE COLLABORATE
WITH AMBITIOUS
BRANDS AND
PEOPLE; WE’D
LOVE TO BUILD
SOMETHING
GREAT WITH YOU.

6. YOUR
BRIEF
Project
SLAW
Type
AMERICAN BURGER
Location
JUMEIRAH 1, DUBAI MARINA
PRODUCT
Slaw is the premium real
American burger which stands
out to be more crispy and
juicy, in the UAE.
COMMUNICATION MESSAGE
Slaw brings the American standard to
UAE.
1. Premium real American burger
2. 100% more crispy and juicy
3. The enhanced vibe and atmosphere
is unique to the place leaving a
feeling of joy, inclusion, community
and friendliness.
4. Ample parking space

7. CURRENT
COMPETITORS

8. DIGITAL
OBJECTIVE
INCREASE
BRAND
AWARENESS
GET TRIAL
AND DRIVE
TO SALES
BOOST
TRAFFIC TO
THE STORE
01 02 03

9. SOCIAL MEDIA
STRATEGY
CREATE A BUZZ FOR THE LAUNCH OF A NEW PREMIUM
BURGER OUTLET
1. Bring to light the vibe of the place
2. Unique atmosphere
3. Feeling of joy, inclusion, community and friendliness.
4. Ample parking
COMMUNICATE THE BENEFITS OF THE SLAW BURGER
1. Premium Real American burger
2. 100% more crispy and juicy
ENJOY YOUR EXPERIENCE

10. STRATEGIC
APPROACH
Three things
power good
conversations
for brand. CONTENT
Through conversations,
we help create a bond
with our consumers.
CONNEC
TIONS
INTERACTION
GREAT
CONVERSATIONS

11. TARGET AUDIENCES
WHO ARE THEY
Urban young
adults, from
17-40,
Youngsters,
Millennials,
Generation Z
80% UAE
nationals
20% expats
They love to
update
everything on
social networks.
Their daily life.
Their looks. Their
inner life
They are active
and want to take
part in many
activities that
keep them
connected and
updated
Desire to do
things on their
own way. They are
eager to discover
what’s new
around their life,
freedom to show
their ego
personalities and
self-assertion.
01 02 03 04 05

12. CLICK
TO ACTION
MESSAGE
1. Eat crispier burgers
2. The burgers you love. Crispy & juicy.
3. Eat. Relish. Connect. Relax
4. How crispy and juicy you like your burger? Discover your taste
5. Burgers for people who like it more crunchy and juicy
6. Eat crispier
7. Eat jucier
8. Be our fans
9. The best crispy burger for your time-out
10. Taste what’s next. Crispy. juicy
11. What makes your burger even better?
Crispy and juicy burgers by slaw

13. INSTAGRAM
PAGE NAME
IDEAS
@THESLAW
@THESLAWBURGER
@SLAWBERG

14. SOCIAL MEDIA, DIGITAL TARGETING, COMMUNITY MGMT & CONTENT CREATION
SOCIAL MEDIA
• Social Media Strategy x 1
• Strategic Social Media Management
• Tactical Social Media Content Calendar Construction - Monthly
• Content Creation - Monthly x up to 8 hours photography & videography, styling, and animation
• Content Editing (including graphics, animations, transitions & / color grading)
• Copywriting : English
• Community management : English
• Scheduling & Posting : Static Posts, videos, animation and images (Instagram posts and stories)
• Social Media Targeted Boosting
• Social Media Analytics Reports - Monthly

15. WEBSITE
DEVELOPMENT
• Responsive Website
• CMS Website
• Single Language (English)
• Food Menu Display
• Photo Gallery
• Search Engine Optimized
• Instagram Integration
• Contact us and Form Submission
• Location Map
• Submission to Google Maps

16. Thank You !!
FOLLOW US
#WEBDESIGN366
Unit 10H Almas Tower, Jumeirah Lake Towers, Dubai, UAE. P.O Box 187018, Tell: +971 4874 8618
+971 50 559 1889 | renos@webdesign366.com | www.webdesign366.com