Creativity has always been at the core of business, and it has not been at the top of management's priority till now. Creativity, defined as the capacity to produce something original and suitable, is crucial to the entrepreneurship that starts new firms and maintains the finest organisations once they achieve worldwide level. Whether because it was regarded as unmanageable—too elusive and nebulous to nail down—or because focusing on it yielded a less instant benefit than increasing execution, it has not been the center of most executives' concern. Some ideas to lessen the challenges are within this slideshare deck...