Modern business scene requires a creative approach to management of different resources. Studies have indicated the importance of discovering how to harness a creativity management of business for improvement. This presentation by Learningade aggregates a list of most crucial elements for enhancing business efficiency through conscious creativity of professionals in any field from various industries.

1. Fostering Creativity
Management For
Business Improvement
(updated)
The business case for creativity at the
workplace
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2. Image source credited to http://onlinecareertips.com/wp-content/uploads/2012/12/creativity-at-work.jpg
Definition of “Creativity” from Proctor (2005) was within an understanding of a concept
which we often come across in our everyday conversation.” Usual manifestations appear
as forms of creative objects and also description of certain occupation that are deemed
more creative than others.

3. According to Proctor (2005), creativity applied more specifically to “ability to
come up with new and different viewpoints on a subject.” It involves many
dimension of “breaking down and restructuring our knowledge about the
subject in order to gain new insights into its nature” (Proctor,2005)
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4. Obsesplaying behaviours :
1. To make more effective use
of a manager’s time
2. To improve a product’s
appeal to customers
3. To improve motivation
amongst staff
4. To appeal to customers’
wants and needs
5. To cut costs through more
efficient/effective
production methods
6. To identify new and
profitable product-market
opportunities
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Observable creative traits listed
by Proctor (2005) applied in the
field of management through the
displaying behaviours :

5. Current challenges in management
described by Proctor (2005) were
internal or external factors causing an
unconducive climate in the company.
Thus, creativity is crucial for
management to respond . Creative
leaders are assets in “actively hunt
for new problems and are especially
successful in handling new challenges
which demand solutions outside the
routine of orthodox strategies”
(Proctor, 2005).
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width-people.jpg

6. Creativity is viewed as a most
important asset by Florida and
Goodnight (2005) when a
company’s raw materials,
transportation systems, or
political influence paled in
comparison to creative capital
“of creative thinkers whose ideas
can be turned into valuable
products and services.”
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7. Image source credited to http://www.innovationmanagement.se/wp-content/uploads/2013/03/is-creativity-the-new-business-edge.jpg
Creativity in management
is important to address
James March’s concern in
1988 adopting a creative
process in restructuring
and redeveloping a range
of problems to be selected
according to a prioritization
approach into new
perspective or a solution
(as cited in Proctor, 2005).

8. Creativity for modern business
improvements enabled progress
noted by Proctor (2005) to
“emphasize on competition,
building larger markets, strategic
planning, team working, etc.,...for
new problem solving and decision
making strategies.”
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9. In 1998, Barron promoted of visionary management should “inspire others by their creative
talents. It is argued that creativity is an important human resource which exists in all
organisations” (as cited in Proctor, 2005) through conscious efforts and designed settings.
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10. Research by Florida and Goodnight
(2005) uncovered creativity in
management appeared within “three
guiding principles:
1. Help employees do their best
work by keeping them
intellectually engaged and by
removing distractions.
2. Make managers responsible for
sparking creativity and eliminate
arbitrary distinctions between
“suits” and “creatives.”
3. Engage customers as creative
partners so you can deliver
superior products.
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creative.jpeg

11. Image source credited to http://g.fastcompany.net/multisite_files/fastcompany/imagecache/inline-large/inline/2014/03/3028465-inline-i-3-9-
ways-sleep-sweat-and-noise-can-make-you-more-creative.jpg
Cooper (2014) quoted that Steve Jobs
agrees on the theory that creativity is all
about management random knowledge
into connections at the personal
experience level,as seen in the statement
below:
"Creativity is just connecting things. When
you ask creative people how they did
something, they feel a little guilty because
they didn’t really do it, they just saw
something” (as cited in Cooper,2014)

12. Some research noted by Cooper (2014) supported that intelligence is something
that comes from physical connections in the brain:
"Several brain regions, and the connections between them, were what was most
important to general intelligence." (as cited in Cooper,2014)
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ways-sleep-sweat-and-noise-can-make-you-more-creative.jpg

13. From a Human Resource
perspective on business
improvement ,Stevenson
(2013) noted that improving
creativity and innovation in the
workplace has to be at a
systematic level, which
manifests as actionable points
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14. Image source credited to http://emotion-focused.com.au/wp-content/uploads/2012/11/workplace-mindfullness.jpg
A concise version of action points to managed creativity for business improvement by
Stevenson (2013) can be listed without particular order of importance, as :
1. Reward innovation with more engaging work and/or
autonomy
2. Track innovation talent at higher education levels
3. Establish a formalized or structured idea/innovation
review process.
4. Conduct internal training in creativity and innovation
practices.
5. Provide discrete budgets to fund innovation projects
external to the enterprise (i.e. to generate ideas or
products from non-employees).
6. use a formal program to find and promote
creative/innovative programs, products, or ideas.
7. Link individual bonuses and/or salary increases to
innovation.
8. leadership development plans to promote innovation as
a major competency
9. Define and promote organizational values related to
innovation.
10. Encourage technology-enabled collaboration/social
media tools to share knowledge

15. Modern competitive economy necessitate a creative management of business
for improvment to capture and maintain an increasingly saturated market in
almost all industries,regardless of geographically divides.
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16. References
Stevenson, C. (2013, April 10). The 10 Best Ways HR Can Improve Workplace Creativity and
Innovation - i4cp. Retrieved from http://www.i4cp.com/trendwatchers/2013/04/10/the-10-
best-ways-hr-can-improve-workplace-creativity-and-innovation
Cooper, B. B. (2014, April 2). 10 SURPRISING WAYS TO TRANSFORM YOUR CREATIVE
THINKING. Retrieved from www.fastcompany.com/3028465/work-smart/10-surprising-ways-
to-transform-your-creative-thinking
Proctor, T. (2005). Creative problem solving for managers: Developing skills for decision
making and innovation. London: Routledge
Florida, R., & Goodnight, J. (2005, July). Managing for Creativity - HBR. Retrieved from https:
//hbr.org/2005/07/managing-for-creativity