Session Overview : Evolution of Digital Marketing has been one of the defining moments; and it has realigned the marketing strategies of many small, medium and large companies. The trends of Digital Marketing are ever changing and combining it with Kanban best practices can make it much more optimized, refined and calculative. Kanban for Digital Marketing beginners is a great way to stay in the game by keeping cross-team transparency, increased collaboration and productivity, and understanding power of WIP limits for critical campaigns to achieve desired results. Let’s make digital marketing campaigns Agile from the beginning!

1. Kanban for Digital Marketing for Beginners
Noopur Pathak,
Consultant and Media Editor,
INNOVATION ROOTS

2. What’s in it for me?
● Fill out ‘What’s in it for me?’ sticky notes i.e. why I want to know about Kanban for Digital
Marketing beginners

3. What is Digital Marketing?
The promotion of products or brands via one or more forms of electronic media.
It includes promotional efforts made via Internet, Social Media, Mobile phones, as
well as TV commercials and radio channels.

4. Digital Marketing
Television
Commercials
SMS
Radio
Billboards
Social Media
Banner Ads
Email Marketing
Content Marketing
Search Engine
Optimization
Pay Per Click
Internet Marketing
Search Marketing

5. Content
Design
Launch
● Content Pitch Options
● Selection of Content Pitch
● Integration with Design
● Concept Pitch Options
● Selection of Concept Pitch
● Integration with Content
● Targeting
● Budgeting
● Schedule/Launch
Digital Marketing Phases

6. The Conventional Linear Way
1.
Client Brief/Requirement Planning
Content, Design, Channels
2.
Development
Content, Design, Channels
3.
Implementation
4.

7. Why was I unhappy?
What was the challenge?

8. Silos
Delay in Campaign Launch
Unidentified/Unclear Reason for Delay
Poor Collaboration

9. Ideas To Do Develop Review Launch

10. Type of Digital Marketing Items
Social Media
Marketing
Search Engine
Marketing
Email Marketing
Facebook Marketing
LinkedIn Marketing
Twitter Marketing
Instagram Marketing
SEO
Pay-Per-Click
Event Specific Emails
Monthly Newsletter

11. Ideas To Do Develop Review Launch

12. Ideas To Do Develop Review Launch
In-Progress In-Progress In-ProgressDone Done Done

14. Daily Stand Up Meetings
Destination was still far...

15. Ideas To Do Develop Review Launch
In-Progress In-Progress In-ProgressDone Done Done

16. Work in Progress Limit
Time to manage the flow of work...

17. Ideas To Do Develop (4) Review (3)
In-Progress In-Progress In-Progress (2)Done Done Done
Launch
Managed flow of work

18. This is Urgent!
What to do now?

19. Ideas To Do Develop (4) Review (3)
In-Progress In-Progress In-Progress (2)Done Done Done
Launch
Expedite
Standard
Fixed-Date
Linkedin
Ad
Newsletter

20. Ideas To Do Develop (4) Review (3)
In-Progress In-Progress In-Progress (2)Done Done Done
Launch
Expedite
Standard
Fixed-Date
Linkedin
Ad
Newsletter
SEM

21. What changed?

22. Improved Visibility
No frequent Reports Required
Better Collaboration
Enhanced Communication
Identified Bottlenecks, Blockers and Impediments
Self-organization of teams improved their Morale
Simplification of work resulted in Predictability of delivery

23. Write your action plan.

24. Thank you!
Noopur Pathak
Twitter @NoopurPathak
Skype @noopuronweb
Blogger @beingnoopur