This is a presentation about Persuasive Technology made popular by Dr BJ Fogg

1. Persuasive Technology Leah Lane, Sam Bussell, Michael Mattone
Technology can be
designed to change
people’s beliefs and
behaviors...
Photo by Nathan Dumlao
https://unsplash.com/photos/Ny0Lt7hLSJ0

2. Persuasive Technology Leah Lane, Sam Bussell, Michael Mattone
Different technologies
can be used to
influence different
human behaviours
Photo by Luke Chesser
https://unsplash.com/photos/LfSuZbuqzco

3. Persuasive Technology Leah Lane, Sam Bussell, Michael Mattone
Choose simple
behaviors to
target
Photo by Leah Lane

4. Persuasive Technology Leah Lane, Sam Bussell, Michael Mattone
Learn what is
preventing the
target behaviour
Photo by Bethany Legg
https://unsplash.com/photos/zX9KPt1Hl_c

5. Persuasive Technology Leah Lane, Sam Bussell, Michael Mattone
Choose the right tech
channel for the
targeted behaviour
Photo by Leah Lane

6. Persuasive Technology Leah Lane, Sam Bussell, Michael Mattone
Create simple
and attainable
goals
Photo by Leah Lane

7. Persuasive Technology Leah Lane, Sam Bussell, Michael Mattone
Build on small
successes to
reinforce the
targeted behaviour
Ali Yahya
https://unsplash.com/photos/V4BS2agsRYI