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DAFI FURNITURE COMPANY PROFILE
1.
2. 2
History
• 1989 – Established with business domain in trading ceramic
• 1994 – Sourcing Furniture and start production of ceramic
• 1996 – Insource Production of Furniture, thus DAFI Company
Limited
• 2008 – Discontinued ceramic business, hence focus on Furniture
• 2017 – Acquisition by Carl Hansen & Son
3. 3
Company/Factory Profile
• Name: DAFI COMPANY LIMITE
• Web: www.dafi.vn
• Established: 1987
• Owner: Mr. Knud Erik Hansen
• Mother company: Carl Hansen & Son
https://www.carlhansen.com
• Product range: Indoor and Outdoor furniture
• Focus on: Dining set and sofa set
4. 4
Company/Factory Profile
• Factory Size: 33,000 m2
• Storage/Warehouse Size: 7,000 m2
• Number of employees: 1,100
• Quality Assurance/QC Team: 33
• Design Team and Product development: 10
• FOB: HCM_VN
• Standard lead time: 90 days to 120 days
• Sample lead time: 3 weeks
• Company website: www.dafi.vn
• Factory tour:
https://www.youtube.com/watch?v=uUcvsK3_Ze4
• Weaving workshop tour:
https://www.youtube.com/watch?v=auJvOOQDNaI
5. 5
1. WE ARE QUALIFIED FACTORY AND PASS ALL AUDIT OF TARGET USA,
COST PLUS WORL MARKET US, JOHN LEWIS UK, PIER 1 IMPORT US.
2. WE HAVE C-TPAT, BSCI CERTIFICATE
3. WE ALWAYS AVAILABLE FOR ANY FACTORY AUDIT
PASS AUDIT AND QUALIFIED VENDOR
7. 7
Financial Update – Business Review
Our turnover is increasing year by year
We widen product category, develop many special and comfortable designs
In Year 2016 2017 2018
Target
2019
Turnover $11.50 ml $15.00 ML $20.00 ML $22.00 ML
10. 10
Product Capability & Materials
Product % Breakout by Volume
Eucalyptus
Gradis
40%
Acacia
10%
Teak
20%
Oak
5%
Beech
10%
Karri Gum
10%
Other
5%
Our wood material
11. 11
Strengths/Competitive Advantages
• High quality products
• Focusing on comfortable designs
• Flexible production
• Mixed materials
• Innovative designs
• Tested products
• Focusing on green environment
• Alternative materials
• We are very strong in design and have over 5000 designs and
work with oversee designers & designs from Carl Hansen
company as well.
12. 12
Timely delivery
Understanding Trend around the world with own designers
Doing business with top retailers in the world base on long term
relationship
Extending product ranges: indoor, outdoor and contract
market.
Special and comfortable designs from famous designers in the
world.
Have experienced & skillful workers for developing samples
Have Factory AUDIT certificate: BSCI, SMETA, C-TPAT, SEDEX
Strengths/Competitive Advantages
13. 13
Raw Material Procurement
• Specifying material origin requirements for raw material.
• All materials meeting the Consumer Product Safety Improvement
Act (CPSIA)
• We process Timber from logs to drying, shaping till finished
furniture.
• Mixing rope, super-stone, metal, cushion and many more in to the
wood furniture.
• Timbers FSC certified Teak, Eucalyptus Grandis and Acacia. In this
year 2019, one new Timber will be introduced – this is Saligna
wood