Key Tools for Insights from Marketing in the Oilfield Conference 2013
Making GWG PPT
1. Making Green with Green
Presented by: Rochelle Stallings CID GCP
Stallings Design Studio
GreenExpo365
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2. Objectives
1. Expanding your Client Base
2. Increasing your Bottom Line
3. Being Different
4. Becoming the “Expert”
5. Mainstreaming High Performance
3. Expanding your Client Base
Sustainable Business Practices
• Learning how to Explain the Value
• Using Building Science as a Diagnostic Tool
• Finding Green Minded Partners
• Increasing your Knowledge Base
• Knowing your Material Certifications
4. Trends of Competitive Advantage
• Becoming the Green Expert
• Communicating Long-Term Gains
• Knowing the Latest Technologies
• Looking to the Horizon
• Preparing for Code Changes
Expanding your Client Base
5. 1. Expanding your Client Base
2. Increasing your Bottom Line
3. Being Different
4. Becoming the “Expert”
5. Mainstreaming High Performance
Objectives
6. Increasing your Bottom Line
Factors that Improve Profitability
• Utilizing the Whole House Approach
• Reducing Waste
• Increasing Durability
• Reducing Call Backs
• Gaining Referrals
7. 1. Expanding your Client Base
2. Increasing your Bottom Line
3. Being Different
4. Becoming the “Expert”
5. Mainstreaming High Performance
Objectives
8. Being Different
The Meaning of Sustainable Remodeling
• Homeowners Health
• Homeowners Comfort
• Building in Efficiencies
• Using Building Science to Solve Problems
• Third Party Certifications
9. Our Clients are Changing
• They know more
• They expect more
• They require a higher level of knowledge
• They require a higher level of professionalism
• They want their ROI
Being Different
10. Our Job Scope is Changing
• Adding Diagnostic Tools
• Thinking in Systems
• Integrating those Systems
• Testing-in and Testing-out
• Knowing your Impact on Comfort, Health & Safety
Being Different
11. Our Industry is being Transformed
• Code Changes are Coming
• Building Science, BPI and RESNET
• IAQ as a Health Issue
• Deconstruction and Diverting Wastestreams
Being Different
12. Objectives
1. Expanding your Client Base
2. Increasing your Bottom Line
3. Being Different
4. Becoming the “Expert”
5. Mainstreaming High Performance
13. Becoming the “Expert”
Check your Process Thinking
• Where are you getting your facts?
• How are you informing your subs?
• Is your Architect onboard with Green Practices?
• Are your vendors providing new options?
14. Are you ok with change?
• Our Industry will never be the same
• We are in the stage of change
• Manufactures are re-inventing products
• Vendors are re-inventing business models
• Markets are re-inventing themselves
Becoming the “Expert”
15. Tell a Good Story
• Try something on your own house first
• Let people know your are experimenting
• Send them packing to prove your point
• Be flexible and creative … then talk about it
• Understand we don’t have all the answers yet
Becoming the “Expert”
16. Objectives
1. Expanding your Client Base
2. Increasing your Bottom Line
3. Being Different
4. Becoming the “Expert”
5. Mainstreaming High Performance
17. Mainstreaming
High Performance
Using the Right Language
• Speaking Building Science
• Don’t kill them with the Technical Stuff
• Be consistent when describing The Barriers
• Do your Homework
• Take pride in knowing Something New
18. Strategic Partnerships
• Architects, Design Builds and Engineers
• Manufactures, Vendors and their websites
• The Right Subs!
• A Good Energy Auditor
• A Really Good HVAC Tech
Mainstreaming
High Performance
19. Paving the Way of the Future
• The Smart Grid
• Smart Appliance
• Net Zero New Builds and Remodels
• Greywater Systems
• Renewable Energy Sources
• Home Certifications
Mainstreaming
High Performance
20. Wrapping It Up
30,000 feet to Ground Level
• NARI and Preparing for the Future
• Comprehensive Training on Building Science
• Know your Homeowner Needs first
• Make a commitment based on your beliefs
• Make an impact on your family, community, planet
Mainstreaming
High Performance
