Www.50plus20.org

1. About 50+20
• A collaborative initiative:
– UN PRME + WBSCSB + GRLI
– 16 official institutional co-authors +
– > 100 individual contributors
…resetting the management education agenda for the coming
decades
• 50+ years since the agenda for management education has been
reset (Ford and Carnegie Foundation Reports1959)
• 20 years since Governments have been collectively urged to rethink
economic development
• Launched 50+20 Agenda on 15 June at 3rd Global Forum for
Responsible Management Education during RIO+20
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2. A new world: living on a single planet
• The world has changed:
• Globalization of markets and players
• Geopolitical shifts in global society
• Rise of the internet and mobile communication technology
• The economic system in crisis
• Global climate, bio-diversity & resources crises
• A new perspective for the future:
9 billion people living well and within the limits of the planet WBCSD
• Resolving the global poverty & resources crises
• Resolving the global climate and biodiversity crise
• Redesigning the economic system
• Developing global responsability
 An entirely new context for management education!
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3. Business schools have to share the blame
• Deficits in Education:
• Knowledge: onesided perspectives (shareholders, agency)
• Skills: focus on analytical and technical skills
• Attitudes and values: lacking morals and global responsability
• Teaching rather than learning: lack of experiental & experimental
action learning, lack of appropriate pedagogy
• Deficits in Research:
• Missing focus on real/big problems: the disciplinary model
• Loss of impact on business: focus on theory and scientific rigor
• Forgotten impact on society: academics as public intellectuals?
• Self-oriented and self-sufficient: an incestuous closed-loop
• Missing historic perspective and future outlook
• Deficits in Faculty and Institutional management
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4. Significant paradigm shifts needed
• WHY – from maximizing return to creating value for the world
OLD: maximizing shareholder value with unquestioned consumerism
NEW: conscious business serving society and the planet with economic innovation
• HOW – from teaching to learning
OLD: teaching knowledge and skills
NEW: action learning platform to develop competences and attitudes
• WHAT – from subject expertise to issue-centered
collaboration
OLD: narrow scientific focus with little practical relevance
NEW: action research supporting complex societal & ecologocial issues
• WHERE – from ivory towers to meeting places & sanctuaries
OLD: tenure and promotion result in research counting more than education
NEW: an inclusive learning platform for citizens (stakeholders beyond business)
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PERSPECTIVE
NEW:
from why & how to
what & where
OLD:
from where & what
to how & why
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5. A new mindset is required
• Reconnecting
business to society
• Developing
globally
responsible
leaders
• Management
Education FOR
the World
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6. Responsible leadership for a sustainable
world
B-school as meeting place for action learning & research
• Walking the talk – the b-school becomes an institutional role model
• Addressing short-coming both within b-schools and emerging business,
societal and environmental challenges
• Creating a powerful and safe learning environment
• An applied, holistic, inter-disciplinary approach to learning
• Establishing morals and passion as the program backbone
• Closing the gap between research and education
• Overcoming silo thinking to ensure impact on society
• Creating bridges for experienced practioners and academics
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Educating
and developing
globally responsible
leaders
Enabling
business
organizations to serve
the common good
Engaging
in the transformation
of business and the
economy
COLLABORATORY
The 3 roles are
expressed through a
new way of being
(walking the talk) of a
business school:
The collaboratory
embodies this vision
Another read:
Individual level
Organizational level
Societal level
The vision: Management education FOR the world

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Educating:
1. Research in service of
society
2. Supporting companies
towards stewardship
3. Accompanying leaders
in their transformation
Enablers for realizing the new roles of b-schools
Enabling:
1. Research in service of
society
2. Supporting companies
towards stewardship
3. Accompanying leaders
in their transformation
Engaging:
1. Open access
between academia
and practice
2. Faculty as public
intellectuals
3. Institutional role
models
Collaboratory:
The central expression of the vision: creating
and holding the space for responsible
leadership for a sustainable world

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Education:
 Train faculty as
facilitators, coaches and
change agents
 Develop trans-/inter-
disciplinary programs
 Integrate personal
development at all levels
What business schools can do
Research:
 Train faculty in
future-oriented
methodology
 Broaden subject
expertise and systemic
thinking of faculty
 Develop faculty to
work with/in
companies as thought
leaders
Engagement:
 Transform the b-
school to become an
institutional role model
 Invite practitioners
to the sanctuary and
send faculty to field-
work
 Celebrate faculty
that embraces role of
public intellectuals
Collaboratory:
 Setting up local or virtual
sessions on burning issues
for citizens, students and
researchers and as training
ground for faculty

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