The document outlines a process for creatives to develop websites in a systematic way. It discusses how systems and processes can provide roadmaps, help teams work efficiently, and ensure consistency across projects. A sample website development process is presented, including steps for discovery, research, wireframing, design, and development. The process involves gathering information from clients, creating sitemaps, tech specifications, visual mockups, and templates before development and content population. It encourages creatives to establish their own processes by learning from past challenges and tailoring approaches to different project types, while acknowledging that changing habits can be difficult.