The document discusses the principles of minimalist design. It begins by defining minimalism and providing a brief history. It then explains that minimalism is a mindset and style focused on removing non-essential elements to create a more intuitive and peaceful experience for users. The document provides tips for implementing minimalist design, such as using white space, typography, color contrast, simple photos and layout. It emphasizes starting with understanding the goals and needs of users before removing any elements.
16. LITERATURE
This Is Just To Say
by William Carlos Williams
I have eaten
the plums
that were in
the icebox
and which
you were probably
saving
for breakfast
Forgive me
they were delicious
so sweet
and so cold
#WCUS@LaurenPittenger 16
28. ASK NOT
"HOW SHOULD IT LOOK?"
BUT
"WHAT IS THE GOAL?"
#WCUS@LaurenPittenger 28
29. START A CONVERSATION
What is your main marketing message?
Who is the primary user or users?
What feeling are you trying to create?
Who are your clients and what are they trying to achieve?
What are your clients’ clients trying to achieve?
What are you trying to achieve?
#WCUS@LaurenPittenger 29
41. L o o s e l e t t e r s p a c i n g
Normal letter spacing
#WCUS@LaurenPittenger
Bold weight
Normal weight
Tightletterspacing
Lorem ipsum dolor sit
amet lorem ipsum dolor.
Lorem ipsum dolor sit
amet lorem ipsum dolor.
41
50. KEY TAKE-AWAYS
Minimalism is a style and a mindset
Requires understanding users' needs
& the project's purpose
Strategically removing non-essential
elements helps create more peaceful
environment
Being purposeful helps us reach our goals
#WCUS@LaurenPittenger 50
51. RESOURCES
Sitepoint: What is Minimalism?
Minimalist Design: 25 Beautiful
Examples and Practical Tips
8 Ways to Evoke Positive Emotions in
Visual Design
7 pillars of minimalist web design
Introduction to Minimal Art
How to Reduce Clutter in Web Design
Stakeholder Interview Sample
You Won't Finish This Article
What You Think You Know About the
Web Is Wrong
Minimalist Design - Should I
Implement It for My Website?
The Characteristics of Minimalism in
Web Design
Minimography: Royalty-Free
Minimalist Photos
No Sidebar
Negative Space: Free Stock Photos
#WCUS@LaurenPittenger 51
52. THANKS!
LAUREN PITTENGER
Designer & developer with LBDesign
Instructor with Women's Coding Collective
@LaurenPittenger
laurenpittenger.com
52