1. THE ART OF
MINIMALIST DESIGN
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2. WHAT WE'LL COVER
What is minimalism
Brief history
Who should care
How to get started
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3. ONWARD!
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4. MINIMALIST DESIGN IS
A MINDSET & A STYLE
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5. BE MINDFUL OF
THE ELEMENTS
WE CHOOSE TO
INCLUDE
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6. SIMPLE IN DESIGN
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7. Image of chamainc.com
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8. THOUGH SIMPLE IN DESIGN,
NOT SO SIMPLE TO EXECUTE
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9. 1. Understand the user
2. Understand project's purpose
3. Understand basic design principles
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10. DID IT COME FROM?
WHERE
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11. “ LESS IS MORE
Mies van der Rohe
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12. REJECTED ABSTRACT EXPRESSIONISM
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13. ARCHITECTURE
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14. FINE ART
Yves Klein
Blue Monochrome, 1961
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15. SCULPTURE
Donald Judd
Untitled, 1980
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16. LITERATURE
This Is Just To Say
by William Carlos Williams
I have eaten
the plums
that were in
the icebox
and which
you were probably
saving
for breakfast
Forgive me
they were delicious
so sweet
and so cold
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17. INTERIOR DESIGN
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18. Image from Optimizely Blog
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19. WHO SHOULD CARE?
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20. MINIMALISM IS FOR ANYONE
WHO WANTS TO BE MORE
PURPOSEFUL
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21. DESIGNERS
Minimalism helps us
create more intuitive websites
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22. DEVELOPERS
Less stuff to maintain
Less bloat
Less wasted time
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23. MARKETERS
Supports communicating key messages
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24. OUR CLIENTS
Clear communication helps drive brands forward
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25. OUR CLIENTS' CLIENTS
Easier & more peaceful experience
with their product & website
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26. IT WILL LOOK DIFFERENT
TO EVERYONE AND
EVERY PROJECT
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27. WHERE DO WE START?
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28. ASK NOT
"HOW SHOULD IT LOOK?"
BUT
"WHAT IS THE GOAL?"
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29. START A CONVERSATION
What is your main marketing message?
Who is the primary user or users?
What feeling are you trying to create?
Who are your clients and what are they trying to achieve?
What are your clients’ clients trying to achieve?
What are you trying to achieve?
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30. DE-CLUTTERING WITHOUT
STRATEGY CAN HAVE
ADVERSE SIDE EFFECTS
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31. HOW TO START IMPLEMENTING
MINIMALIST DESIGN?
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32. SOLID UNDERSTANDING
OF BASIC DESIGN PRINCIPLES
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33. 1WHITE SPACE
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34. WHITE SPACE DOES NOT
HAVE TO BE WHITE
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35. WHITE SPACE IS NOT
A MISSED OPPORTUNITY
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36. Hermès store
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38. usa.hermes.com
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39. 2TYPOGRAPHY
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40. Image from Canva
FONT PERSONALITIES
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41. L o o s e l e t t e r s p a c i n g
Normal letter spacing
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Bold weight
Normal weight
Tightletterspacing
Lorem ipsum dolor sit
amet lorem ipsum dolor.
Lorem ipsum dolor sit
amet lorem ipsum dolor.
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42. 3COLOR, CONTRAST
& VALUE
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46. 4PHOTOS & IMAGES
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47. Image by Ashley Schweitzer on minimography.com
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48. 5LAYOUT, ALIGNMENT
& STRUCTURE
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50. KEY TAKE-AWAYS
Minimalism is a style and a mindset
Requires understanding users' needs
& the project's purpose
Strategically removing non-essential
elements helps create more peaceful
environment
Being purposeful helps us reach our goals
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51. RESOURCES
Sitepoint: What is Minimalism?
Minimalist Design: 25 Beautiful
Examples and Practical Tips
8 Ways to Evoke Positive Emotions in
Visual Design
7 pillars of minimalist web design
Introduction to Minimal Art
How to Reduce Clutter in Web Design
Stakeholder Interview Sample
You Won't Finish This Article
What You Think You Know About the
Web Is Wrong
Minimalist Design - Should I
Implement It for My Website?
The Characteristics of Minimalism in
Web Design
Minimography: Royalty-Free
Minimalist Photos
No Sidebar
Negative Space: Free Stock Photos
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52. THANKS!
LAUREN PITTENGER
Designer & developer with LBDesign
Instructor with Women's Coding Collective
@LaurenPittenger
laurenpittenger.com
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