As creatives, we have a lot on our plates. Keeping it all straight can be a real challenge, particularly for those of us to whom it does not come naturally. Over the past few years as a professional creative, I have found that having systems and processes in place can make a huge difference. The trick? Don’t over complicate it. In this talk I’ll share how to get started creating and using simple systems and processes to help us do our best work while keeping our sanity in tact.

1. Systems & Processes
for Creatives

2. proc·ess1
ˈpräˌses,ˈprōˌses/
noun
a series of actions or steps taken in order to
achieve a particular end.

3. Processes give us a roadmap
to completing
a project.
1

4. Processes help us lead
clients when doing so is not
our strength.
2

5. Having a standard process
means we get to design the
client experience.
3

6. Processes mean less time
reinventing the wheel.
4

7. Nothing is less productive than to
make more efficient what should
not be done at all.
– Peter Drucker
“

8. Our Process
DevelopmentDesignDiscovery
Research
Sitemap
Tech Brief
Wireframes
Style Tiles
Mockups
Templates
Functionality

9. Client Questionnaire
9
● Client’s Organization
● Client’s Customers, Clients or Supporters
● Client’s Competitors
● Brand
● Website

10. Sitemap

11. A Slickplan Sitemap

12. Tech Brief
12
● Content Types
● Templates
● Forms
● Sitemap
● Search
● User permissions

13. Wireframe
13

14. Style Tile
14

15. Visual Mockups
15

16. Website Development
16
● Templates
● Forms
● Plugins
● Functionality
● 301 redirects
● SSL certificate

17. Content
17
¯_(ツ)_/¯

18. One process does
not fit all projects.
5

19. Changing our
habits is hard.
6http://bit.ly/wcpgh-change-is-hard

20. Shiny Process Syndrome
is a real thing (I made up).
7

21. Start by writing down the
steps you already take.
8

22. Where are the
pain points?
9

23. Keep it simple.
10

24. Build on it.
11

25. Thanks!
Let’s Connect
laurenpittenger.com
@laurenpittenger