Conscious, Focused & Impactful SEO Strategies - #semrushconf2019
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The sole purpose of presenting this is share a tone of voice in the SEO fraternity that allows me to influence a lot of individuals to focus on a bigger & smarter dimension of SEO. The editorial presentation can be found -
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Conscious, Focused & Impactful SEO Strategies - #semrushconf2019
- 1. Conscious, focused and impactful seo strategies
- 2. Hello! I am charmis pala I am here because I am in love with SEO You can find me at: @charmispala 2
- 3. Key takeaway‘s 1) One step forward and 3 steps back ward!! -- SEO is the new product; it’s not only a marketing function anymore! Some of the most agile marketing automation techniques that can safeguard your overall site and SEO. 2) The 80:20 rule!! The needle movers!! -- How to focus on the most relevant keywords and how to find them. 3) God is in the detail!! Tracking is important and attention to detail is too, tracking what working is the most significant part of the campaign. 3
- 4. One step forward and 3 steps backwards 4
- 5. 5 Can you relate to this?
- 7. 7 Not all dev,s sleep at work
- 9. 9 This man has a solution!!
- 10. Lets divide this in 2 secions 1)On going site health monitor 2) Regular interval’s of site monitor 10
- 11. Some of the best tools for performing audits 11
- 12. Focus on what matters the 80:20 rule 12
- 13. Types of SERP features 13 • Featured snippet • instant answers • Knowledge panel • Carousel • Local pack • Top Stories • Images • site links • reviews • Tweet • Video • Featured video
- 14. God is in the detail!! 14
- 16. 16 Let me check for any Google update!!!
- 17. Improved impressions Changes made towards writing in-depth articles that helped gain P0 rankings. A much safer site Any changes that safeguards the website from attacks are mandatory Ex-Bot hits on huge sites An alert mechanism A much more detailed use of tools that helps firefight a problem IMMEDIATELY when it happens is mandate. Enhanced user behavior A page speed improvement drill may lead to faster page loads and hence improvise the user dwell time Improved crawling It doesn’t rank is if it’s crawled, many a times internal linking plays a vital role. Bot logs should be monitored accurately Improved Rankings/Traffic It’s a combined effort of product and marketing that will ONLY lead to positive rankings & traffic Some key lever’s that needs to addressed 17
- 18. #peace You can find me at: @charmispala charmispala@gmail.com 18
Editor's Notes
- Talk - Everyone today wants to rank on majority of keywords but the sites that are well optimized and adds real value wins the game, when it comes to adding features and keeping up with the updates a lot of companies and clients are agile & adaptive enough to develop it too. The real pain starts in the tech releases or sprints where one small mistake ruins all the efforts and we are forced to step backwards!
- Can you relate this !!
- How about this???
- Does this sound familiar !!!
- Can you relate this ?? When you go for patch fixes ??
- How about an agile automated solution that works on the QA environment and triggers an alert each time something is missing from the law book? ASK - Sounds like a plan people??? Sounds like a plan CTO’s??? Sigh of relief product managers!!
- Post release talk – Here are some of the best tools in the industry that does it brilliantly!
- The 80:20 rule – Why to focus on 10k keywords when the magic can happen at 10? How to focus on right set of keywords that matter. Talk about how we need to decide on the motive of the campaign and what key factors needs to be considered while processing it, example – if you are looking just traffic then play the search volume game. Each campaign will be different and the motive should be clear for it. Additionally there are almost 12 types of SRP features that can be managed depending on the type of queries.
- As I spoke on the last slide, the motive of the campaign should be the primary deciding factor for your traffic acquisition strategy, using tools like semrush can help you identify the opportunities and work towards the campaign. Additionally a recent survey from sparktoro’s randfiskin suggests that almost 56% of the traffic leads to 0 click searches, making it MANDATORY to focus on these attributes which can leverage you more “brand impressions”
- Moving towards the last part of the presentation, it is mainly focused towards “impact measurement” and a medium to gauge change impact. It can be used as a medium to address various impacts that can be answered swiftly.
- How many of you have faced these attribution challenges when it’s compared directly with rankings/traffic? This is the most relatable representation of a boss and a CTO/CMO looking confused as which changes drove what amount of traffic or gained rankings etc.
- Talk - This is representation of a marketer who is trying to address the impact & it’s always a Google update if the rankings are negative!! Isn't it? A majority of times marketers are unaware of what worked in the process of optimization and they fail to address the impact in relative numbers but wait! There’s more to it, Any and every changes proposed are a part of the process towards better rankings/indexing/crawling and so on. Sometimes we do have relatable measurements and sometimes it leads towards relative rankings but not all the time? and mostly about having appropriate answers to queries raised against tech/infra level changes! it will highlight the importance of impact measurement.
- These are some of the pointers/key elements that contributes towards rankings and not direct rankings. Tracking mechanisms for such should be in place to understand these key areas.