2. 2
Background:
Grove Communication
Grove Communication is an
integrated communications company
specializing in accessories, fashion
and luxury goods. We offer all the
benefits of your own in-house team,
combined with the creativity &
flexibility of a leading public
relations and marketing agency.
Founded by Marie Grove-
Walton with over 15 years of
international experience in marketing,
PR and retail, Grove Communication
embraces a fully integrated strategy
across traditional and digital
channels to ensure maximum results
no matter the size of the project. This
includes press and communications,
retail and brand strategy, social
media, special events, celebrity
dressing, regional outreach, brand
ambassadors, media planning and
sales relationships to ultimately
achieve and exceed our clients’ goals
and targets.
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3. 3
Grove Communication: Internship
Going into this internship, I had 6 main goals.
1) How to work closely with the press.
2) Learn the ins and outs of Public Relations.
3) How to become a more effective communicator.
4) Becoming a better writer through professional
work.
5) Learning how to deal with clients and help them
with what they want.
6) How the professional world works and how to
successfully succeed.
With the work that I did while interning during July
& August of 2014, I was able to achieve most of
these goals. I never got the chance to work directly
with the press to try and get coverage for clients. I
worked with different parts off the magazines and
dealt with them and the clients’ products. I learned
that there is a lot of work that goes into public
relations and trying to have clients’ featured. I was in
contact most of the time over the phone and
through e-mail. I worked with PowerPoint to
manage the coverage reports. I didn’t do any
writing for Grove Communication, sadly. I did
mostly administrative duties. Never dealing directly
with clients wasn’t what I had in mind when I
learned about the internship. I would have loved to
learn how to directly deal with clients and to learn
what went on between the clients and the two main
employees at Grove Communication. Since this was
my first experience with an internship, I was able to
see how the professional world works and what it
takes to flourish in this industry.
My roles while at Grove Communication were:
Stocking inventory, organizing and sorting through
returns, chasing back returns, preparing send outs,
delivering close by send outs, scanning all print
coverage, monthly reports –updated weekly, keeping
product samples organized and counted for, and
finding and picturing content for social media.
These daily tasks that I completed helped me better
understand the world of Public Relations and what I
could do to make these tasks more efficient and more
useful to the full-time employees of
Grove Communication.
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Background:
4. 4
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Monthly Client Coverage Reports
As coverage was printed or put online, I had to input the image of the coverage, the name of the
company/blog that produced the coverage, and what type of coverage the product was in
(magazine, social media or blog). There was a report for each client, so 5 total that I had to
manage. The reports were done through PowerPoint and they were updated weekly or as
coverage came out so it would be easier to do at the end of the month. I had to make sure that
all of the reports were pleasing to the eye and fix any problems that occurred on them. Once
the reports were complete, they were sent to the clients for review. Grove Communication had
5 clients during the course of my internship: BOUTON, Buckley London, Victoria Tryon, Susan
Caplan, Shore Projects Watches and Anne Klein Watches.
5. 5
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My
London
Experience
Having an internship in a
foreign country was such a
great way for me to see how
businesses across the world
conduct themselves on a day-
to-day basis. I enjoyed
learninghow public relations
is dealt with in a small
boutique firm with only few
clientele.
My internship in London has
given me the tools that I need
to succeed in the world of
Public Relations. It has helped
me get my foot in the door of
the industry and I am
confident that I will be able to
thrive in the fast-paced world
of Public Relations and all that
it has to offer.
6. 6
Social Media Coverage
Grove Communication Social Media
Facebook
Grove Communication actively uses their
Facebook account. However, it is the social
media account that they use the least. They
use it to post links to articles they think that
people would like to read about the jewelry
and fashion world. They also post links to
their clients’ websites so that people have easy
access to the content. I focused on the article
finding. I had to find the articles that I
thought were interesting and compile them
into an email and then send it to the freelance
social media employee who would then pick
and choose what she wanted to post to the
Facebook page.
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Twitter
Grove Communication uses their Twitter
profile the most out of their social media
accounts. Sometimes the tweets consist of
the same links that their Facebook has but
most of the time they are referring to
something they did in the office that day or
they’re tweeting at people that work at
magazines. They have tweets that mention
their clients’ & tag them so that their
followers can easily access the twitter pages.
My tasks with the tweets were the same as
with Facebook. I wrote the tweets out and
emailed them to the freelance employee who
posted them on Twitter.
Instagram
Grove Communication uses their Instagram
account about as much as they tweet. The
pictures that are posted are mostly of the
products that they have in the showroom.
They always tag the client. They do have
some pictures of the London scenery every
once in a while. I was able to stage the
pictures that I took for Instagram while there.
I was even able to take some jewelry with me
when I took weekend trips to Scotland and
Paris so that I could take pictures with them.
After I took the pictures, I emailed them to
the freelance employee who posted them on
Instagram.
7. 7
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Internship
With this being my first internship, I didn’t know what to expect, especially since it was in a
foreign country. However, it proved to be a summer of great value for me personally and
professionally. I was able to accomplish many of the things that I wanted to do. It was an
impeccable learning experience for me and there wasn’t much that I would have changed about
my internship experience.
Co-workers
I had three co-workers at Grove Communication. There were two main employees, Marie and
Eilidh and one other intern, Rebecca. Working with only three people was a nice change of
pace since I have always worked with many people. They helped me with things that I didn’t
understand and I was able to ask them questions when I needed to and they were very helpful
and wonderful people.
Responsibilities
The things that I did while at Grove Communication for six weeks were rewarding. I was able
to get my foot into the door and I enjoyed what I did. My favorite responsibility was taking
and staging the pictures that they used for their social media accounts. I talked with people
on the phone at magazines and newspapers a good amount of the time to find out general
information that I wasn’t able to find online.
What I couldn’t do
One of the main things that I wish I had been able to do was to deal directly with the press. I
was more of a chaser of things that hadn’t been returned and the other intern was able to deal
with the press more than I was. Being in the field of Public Relations, you have to be able to
know how to deal with people that you want to publicize your clients’. Sadly, I wasn’t able to
experience this while at Grove Communication.
Evaluation of Internship:
Grove Communication
