Symposium 2014 - Data Management: The Complete Student Experience
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This presentation was created for the 2014 Symposium hosted by Symplicity Corporation as a Best Practices Presentation.
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Symposium 2014 - Data Management: The Complete Student Experience
- 1. DATA MANAGEMENT: THE COMPLETE STUDENT EXPERIENCE LAUREN DESOIZA ASSISTANT MANAGER, RECRUITING & BRANDING BABSON COLLEGE – UG CAREER CENTER @REMSHY
- 2. BABSON & CCD • Babson College: – Boston, Massachusetts – Business School – Approx. 2200 Undergraduate Students • 2 Career Offices On-Campus: – Undergraduate Career Center – Graduate Career Center BABSON OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL
- 3. • Student Actions & Interactions • Adviser Goals, Needs, & Wants • Reporting Needs • Operational Efficiency Needs • Resource Allocation & Validation • Return on Investment (ROI) OPPORTUNITY IDENTIFICATION BABSON OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL
- 4. NEEDS IDENTIFICATION • Student Engagement Picture • Identify Drivers of Student Engagement • Data Accuracy • Historical Data • Resource Allocation – Advising Employers – Staff Resources OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 5. GOAL #1: BABSON To illustrate & validate all career center efforts - Curricular, Recruiting, Advising, Events – specifically understanding what makes them invaluable to the student, employer, & the greater Babson experience at an institutional level. OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 6. GOAL #2: LEADERSHIP To give Senior Leadership the ability to make educated and informed staffing, resource, and program decisions based on true & accurate data. Examples include decisions around counseling, marketing, resource allocation, & specialty programming. OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 7. GOAL #3: TRENDS Identify student action drivers and determine significant trends around resource utilization: website, blogs, emails, Twitter, Facebook, LinkedIn, CareerBeam, & Symplicity. OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 8. TRYING TO ACCOMPLISH? • Goals Actionable Items • Needs Reality • Key Players Responsibilities • Data Decision Making OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 10. SYMPLICITY ELEMENTS Counseling & Kiosk Resume Books Emails Student Employment & Placements Professional Network OCR & Non-OCR Events OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 11. TIMELINE • Reasonable Timeline to Reach Your Goals • Assign Time until you have Substantial Data to Identify Significant Trend Behaviors OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 12. TRANSITION • Needs Actionable Items • What elements do you need to get the appropriate data? • Examples: – Training & Leveraging Staff – Team Advocates & Buy In – Purchasing Equipment or Additional Modules OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 13. BUILD THE OUTLINE • Brainstorm, Collect Input & Feedback on System Use up to this Point – Needs – Wants – Desires • Technical Support from Symplicity Corporation • Work Ideas into an Appropriate Timeline & assign Real Deliverables • Documentation is your best friend! OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 14. ENTREPRENEURIAL THOUGHT & ACTION® • No process is ever complete; it is a cycle, not a straight line. • Communicate progress consistently & pivot accordingly OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON BUILD RUN EVALUATE REVISE
- 15. IMPLEMENTATION • Identify & Manage Modules Involved • Leave Enough Lead Time for Background Work • Follow & Adjust Timeline when Necessary • Train & Education Staff where Appropriate • Communicate Progress to Stakeholders OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 16. EVALUATE NEEDS & USES • Pivot: Keep assessing throughout your Timeline that the Data being Captured is Accurate • Look for “hidden data gems” and opportunities in the data you’re collecting; evaluate as data collection moves forward. OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 17. WHAT CAN YOU MEASURE? Counseling Program Curricular Signature Events Recruiting OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 19. PROGRAM • Event Attendees • Events Attended • Most & Least Popular Events, Including Times & Subjects of Events • Student Preferences around Attended Events • Student Concentrations in Attendance of Events OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 20. CURRICULAR • Classes Staff Attended • Students Reached through Class Exposure • Experiential Programming • Academic Programming OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 21. SIGNATURE EVENTS OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON Class Year Senior Junior Sophomore First Year Exchange City Preference Boston No Preference Indicated New York City Other San Francisco Miami Chicago Portland 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% Finance No Preference Indicated Marketing Entrepreneurship Accounting Economics Strategic Management Undeclared Management Global Business Management Computational and… Retail Supply Chain Management Quantitative Methods Information Technology… Law Top 10 Concentrations Represented at Career Expo
- 22. RECRUITING • Applications & Interviews • Employer Engagement & Popularity on Campus • Company Trek Attendance • International Students Utilizing Recruiting Services • Corporate Sponsorship Analysis OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 23. REMOVE THE DATA 1 - Data is Fluid – Regular Exports must be Performed to Ensure Data Integrity 2 - Identify Value-Adding Reports: Save Them – Weekly – Semester – Academic Year 3 - Distinguish Pulse v. Trend Reporting Needs OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 24. 1 – HISTORICAL DATA • Essential to Ensure the Data Integrity • Run Consistent Reports – Volume: Run Regularly – Parameters: Measure the Same Things • Save “Raw Data” Files that will never be Changed; Student Data changes from Year to Year, not allowing for Comparison – The Student’s Data Changes with Them OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 25. 2 – REPORTING FREQUENCY • Identify Value-Adding Reports • Should they be run each Week, Semester or Once per Academic Year. • Finalize & Document the Process around your Data OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 27. SEMESTER REPORTING OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON 0 200 400 600 800 1000 1200 Week Ending: Apptointments,Wwalk-Ins&Virtual CUMULATIVE TRAFFIC BY WEEK: FALL 2012 v. FALL 2013 Fall 2013 Fall 2012 0 200 400 600 800 1000 1200 Week Ending: Apptointments,Wwalk-Ins& Virtual CUMULATIVE TRAFFIC BY MONTH: FALL 2012 v. FALL 2013 Fall 2013 Fall 2012
- 28. ACADEMIC YEAR REPORTING S E N I O R S : C L A S S O F 2 0 1 4 Enrolled # % Class Summary Unique Students Engaged through Counseling # % Unique Students Engaged through Career Programming # % Unique Students Engaged through Recruiting # % Unique Students Engaged through Online # % Unique Students Engaged AY 2013-2014 # % Percent of Class Served by CCD AY 2013 - 2014 # % OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 29. 3 – PULSE & TREND REPORTING • Return to your Goals for why you are pulling Data out of Symplicity. • Distinguish if the reports lead to trend identification or pulse reporting. • Pulse Example: – Traffic in the Office over each Week • Trend Example: – What resources students are using prior to attending Career Expo OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 30. COMPLETE THE PICTURE • Symplicity does not operate in a Vacuum • Bridge between other resources to Complete the Career Services Picture. • Examples include: – Website – Blog – Social Media Metrics OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON
- 31. DASHBOARD: PULSE ANALYSIS OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON Advising Numbers Curricular Engagement Significant Event Engagement Recruiting Numbers Employer Event Engagement Employer Postings Class of 2014 Summary Class of 2015 Summary Class of 2016 Summary Class of 2017 Summary
- 32. DASHBOARD: TREND ANALYSIS OPPORTUNITY GOALS SCOPE PROCESS IMPLEMENT MEASURE DATA NEXT LEVEL BABSON Class of 2014 Trends Class of 2015 Trends Class of 2016 Trends Class of 2017 Trends Website & Social Media Engagement Corporate Sponsorship Analysis Employed Student Trend Analysis International Student Trend Analysis
- 33. THANK YOU! – QUESTIONS? DATA MANAGEMENT: THE COMPLETE STUDENT EXPERIENCE LAUREN DESOIZA ASSISTANT MANAGER, RECRUITING & BRANDING BABSON COLLEGE – UG CAREER CENTER @REMSHY
Editor's Notes
- Note: Make Smart Graph Chart Email Usage Student Access/System Use
- Note: May have to just add what CAN be captured, versus sheet with data on it.
- Note: Speaks to reporting regulations to build & document a process around how and when you pull data.
- Note: Change to Smart-Art.