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NAVIANCE SUMMER INSTITUTE 2014
PALM SPRINGS, CALIFORNIA
NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA
Data Driven Decision Making
Amy McDonald,
Consultant
Wendy Webster,
Consultant
4
Agenda
•  What is DDDM?
•  Measuring Success
•  Group Activity/Brainstorming
•  Review of Outcomes/KPIs
•  Staff Involvement
•  Q/A and Review of Resources
NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA
Overview of DDDM
6
Data Driven Decision Making is…
•  The collection and analysis of data to
make decisions that improve student
success.
•  Continual evaluation accompanied by
incremental changes.
•  Translation of data into knowledge and
actionable strategies.
•  Collaboration and communication
throughout the school, district and
community.
7
Use data to make decisions
Data	
   Decisions	
  
Data
Decisions
8
What we want to happen
Helpful
Data
I need
to…
9
What happens in reality
Teacher
Evaluations
Partner
Assessments
SAT
GPA
ACT
Attendance
Activities
1600
4.0
32
1.7
365
???
10
Focus on outcomes
Outcome	
  
Variable	
  
Variable	
  
Variable	
  
11
How do you measure success?
Staff and students
have completed all of
their assigned tasks.
Students are career
and college ready.
Productivity Outcome
NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA
Outcomes/Key Performance Indicators
13
Focusing your analysis
•  Outcomes are the ultimate goal.
•  Variables are the many data points for each
student. They include everything that affects a
student’s outcomes.
•  Key performance indicators are measurements
to determine if you are on track to attain a
particular outcome.
14
Example
Outcome: Increase college-going rate of student population
Naviance Controlled Variables:
•  SuperMatch (11th grade)
•  Colleges in Colleges I’m Thinking About (11th grade)
•  Colleges I’m Applying to (12th grade)
•  Colleges Accepted/Attending (12th grade)
KPIs:
•  % of Students Completing College SuperMatch
•  Average # of Colleges Added per Student (Thinking About
and Applying)
•  % Accepted
15
Activity
•  5 Groups
•  Come up with 3 Outcomes (topic will be
provided)
•  Come up with Variables within each outcome
•  Come up with KPIs for each Variable
16
Student Growth & Proficiency
•  Grade Point Average
•  Test score averages
•  PLAN
•  PSAT
•  SAT
•  ACT
•  State assessment(s)
•  International Baccalaureate
scores
•  % of students who used
PrepMe at least once
•  % of students who complete
the learning style assessment
•  % of students who complete
Do What You Are assessment
•  % of students who complete
Career Key assessment
•  % of students who complete
a Course Plan
•  Course Plan Rigor distribution
17
College Planning
•  College Power Score
distribution
•  Alignment of Course Demand
Forecast with college
readiness curriculum
determined by school/district
•  Student interest in specific
courses that school/district
indicate align with college
readiness goals
•  Number of applications for
individual colleges
•  Number of applications for
individual colleges
•  % of students who submit one or
more college applications
•  % of students admitted to one or
more colleges
•  % of students who intend to
attend college after graduation
•  Meaningful and up-to-date
scholarship database available
for student use
18
Career Planning
•  % of students who identify careers and career
clusters of interest
•  % of students interested in professional careers
•  % of students interested in technical careers
•  % of students interested in careers with specific
characteristics, such as STEM, that are
determined by the school/district
19
Student Engagement
•  % of students who report they
understand the knowledge and
skills necessary for success in their
careers of interest
•  % of students who set goals
•  % of students who met goal
•  % of students who completed tasks
that align with college and career
readiness as determined by the
school/district(e.g. FAFSA
completion, internship/ mentorship
requirement)
•  % of students who report
understanding their learning
styles
•  % of students who report
they have explored colleges
and careers based on
learning style assessment
•  % of students who report they
understand the links between
careers, preparation needed,
college major and projected
income
20
Alumni Performance
•  % of students who enrolled in
college
•  % of students who completed
college degrees
•  % of students who completed
college degrees within a specified
timeframe
•  % of students with positive
perceptions of college and career
readiness
•  % of students satisfied with
teaching or other specified
aspects of their K-12 experience
•  % of students who are
satisfied with their post high
school plans
•  % of students who enrolled in
remedial college
mathematics, English or
other courses
•  % of students who completed
remedial college math,
English or other courses
NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA
Workshops with Staff
22
Staff Workshops
•  Involve multiple staff members from various
roles in the development of data processes.
•  Collaborate to make the best possible
decisions.
•  Use data for decisions and information, not just
compliance.
23
Staff Workshop: Report Review
Purpose: Review the reports in Naviance and identify
needs.
Activities:
•  Review reports in Naviance.
•  Identify helpful reports.
•  For each report, determine:
»  Audience: Who should receive this report?
»  Parameters: Which students/tasks/variables should be included?
»  Frequency: When and how often should this report be run?
Next Steps:
•  Determine data needed to populate report.
»  Ensure data is collected during activities throughout the year.
•  Customize and schedule reports in Naviance.
24
Staff Workshop: KPIs & Outcomes
Purpose: Define the key performance indicators
and outcomes that are important.
Activities:
•  Brainstorm student outcomes. What does it mean for
students to be successful?
•  For each outcome, determine associated KPIs.
»  Addendum: Key Performance Indicators
Next Steps:
•  Document and communicate KPIs and outcomes.
•  Map KPIs and outcomes to Naviance activities and
reports.
25
Staff Workshop: Identify Variables
Purpose: Identify variables that should be tracked to
link to outcomes and KPIs.
Activities:
•  Review identified outcomes and KPIs.
•  Brainstorm variables that could impact outcomes.
•  Determine how variables are tracked and stored.
»  SIS
»  Naviance Activities
»  Naviance Surveys
»  Other
Next Steps:
•  Incorporate into Naviance activities and data collection.
»  Addendum: Data Collection in Naviance
•  Develop maintenance plan.
26
Staff Workshop: Survey Development
Purpose: Create surveys to collect data and
inform decisions.
Activities:
•  Review previously identified needs.
»  Direct data collection.
»  Indirect collection through reflection and and feedback.
•  Brainstorm and organize questions.
Next Steps:
•  Setup surveys in Naviance.
•  Incorporate survey(s) into activities throughout the
year.
27
Staff Workshop: Scope & Sequence
Purpose: Define a plan for the activities that need
to occur throughout the year.
Activities:
•  Review available activities in Naviance.
•  Review previously identified data needs.
•  Review suggested activities in Naviance
Implementation Guide and Naviance Network.
•  Develop a plan for the activities to be completed by
students and staff throughout the year.
Next Steps:
•  Document and communicate scope and sequence.
•  Map to tasks in Success Planner and assign to
students.
28
Staff Workshops
What	
  else	
  have	
  you	
  
done	
  at	
  your	
  school	
  or	
  
district?	
  
NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA
Make Change
30
Now What?
I have all of this data, now what?
•  ANALYZE!
•  Update and adjust goals/plans
NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA
Resources
32
Naviance Resources
• Naviance Network Community Forums:
http://community.naviance.com/t5/Community-
Forums/ct-p/succeed
• Naviance Network Help Library, Reporting
Section:
http://community.naviance.com/t5/Reporting/tkb-p/
Reporting%40tkb
33
Workshop Resources
• ATLAS – Looking at Data:
http://www.nsrfharmony.org/protocol/doc/
atlas_looking_data.pdf *
• Data.gov in the Classroom, Education Materials:
http://www.data.gov/education/page/datagov-
classroom
34
MS Office Resources
• Office Support:
http://office.microsoft.com/en-us/support/
• VLOOKUP (joining data in Excel):
http://office.microsoft.com/en-us/excel-help/
vlookup-HP005209335.aspx
• Excel Review, Duke University:
https://faculty.fuqua.duke.edu/~pecklund/
ExcelReview/ExcelReview.htm
35
Misc Stats and Analysis Resources
•  Data Mining: The Tool of the Information Age
Revolution, Rajan Patel, Stanford (recorded
webinar):
http://myvideos.stanford.edu/player/slplayer.aspx?
coll=2e431434-84e4-4de0-81c9-76035c36a18f&co
=12138da9-eab8-405b-a06f-cc11f12e5871&w=true
•  Introduction to Statistics and Data Analysis,
University of Michigan (open course materials):
http://open.umich.edu/education/lsa/statistics250/
spring2013
NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA
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NSI 2014: Data-Driven Decision Making

  • 1. NAVIANCE SUMMER INSTITUTE 2014 PALM SPRINGS, CALIFORNIA
  • 2.
  • 3. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA Data Driven Decision Making Amy McDonald, Consultant Wendy Webster, Consultant
  • 4. 4 Agenda •  What is DDDM? •  Measuring Success •  Group Activity/Brainstorming •  Review of Outcomes/KPIs •  Staff Involvement •  Q/A and Review of Resources
  • 5. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA Overview of DDDM
  • 6. 6 Data Driven Decision Making is… •  The collection and analysis of data to make decisions that improve student success. •  Continual evaluation accompanied by incremental changes. •  Translation of data into knowledge and actionable strategies. •  Collaboration and communication throughout the school, district and community.
  • 7. 7 Use data to make decisions Data   Decisions   Data Decisions
  • 8. 8 What we want to happen Helpful Data I need to…
  • 9. 9 What happens in reality Teacher Evaluations Partner Assessments SAT GPA ACT Attendance Activities 1600 4.0 32 1.7 365 ???
  • 10. 10 Focus on outcomes Outcome   Variable   Variable   Variable  
  • 11. 11 How do you measure success? Staff and students have completed all of their assigned tasks. Students are career and college ready. Productivity Outcome
  • 12. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA Outcomes/Key Performance Indicators
  • 13. 13 Focusing your analysis •  Outcomes are the ultimate goal. •  Variables are the many data points for each student. They include everything that affects a student’s outcomes. •  Key performance indicators are measurements to determine if you are on track to attain a particular outcome.
  • 14. 14 Example Outcome: Increase college-going rate of student population Naviance Controlled Variables: •  SuperMatch (11th grade) •  Colleges in Colleges I’m Thinking About (11th grade) •  Colleges I’m Applying to (12th grade) •  Colleges Accepted/Attending (12th grade) KPIs: •  % of Students Completing College SuperMatch •  Average # of Colleges Added per Student (Thinking About and Applying) •  % Accepted
  • 15. 15 Activity •  5 Groups •  Come up with 3 Outcomes (topic will be provided) •  Come up with Variables within each outcome •  Come up with KPIs for each Variable
  • 16. 16 Student Growth & Proficiency •  Grade Point Average •  Test score averages •  PLAN •  PSAT •  SAT •  ACT •  State assessment(s) •  International Baccalaureate scores •  % of students who used PrepMe at least once •  % of students who complete the learning style assessment •  % of students who complete Do What You Are assessment •  % of students who complete Career Key assessment •  % of students who complete a Course Plan •  Course Plan Rigor distribution
  • 17. 17 College Planning •  College Power Score distribution •  Alignment of Course Demand Forecast with college readiness curriculum determined by school/district •  Student interest in specific courses that school/district indicate align with college readiness goals •  Number of applications for individual colleges •  Number of applications for individual colleges •  % of students who submit one or more college applications •  % of students admitted to one or more colleges •  % of students who intend to attend college after graduation •  Meaningful and up-to-date scholarship database available for student use
  • 18. 18 Career Planning •  % of students who identify careers and career clusters of interest •  % of students interested in professional careers •  % of students interested in technical careers •  % of students interested in careers with specific characteristics, such as STEM, that are determined by the school/district
  • 19. 19 Student Engagement •  % of students who report they understand the knowledge and skills necessary for success in their careers of interest •  % of students who set goals •  % of students who met goal •  % of students who completed tasks that align with college and career readiness as determined by the school/district(e.g. FAFSA completion, internship/ mentorship requirement) •  % of students who report understanding their learning styles •  % of students who report they have explored colleges and careers based on learning style assessment •  % of students who report they understand the links between careers, preparation needed, college major and projected income
  • 20. 20 Alumni Performance •  % of students who enrolled in college •  % of students who completed college degrees •  % of students who completed college degrees within a specified timeframe •  % of students with positive perceptions of college and career readiness •  % of students satisfied with teaching or other specified aspects of their K-12 experience •  % of students who are satisfied with their post high school plans •  % of students who enrolled in remedial college mathematics, English or other courses •  % of students who completed remedial college math, English or other courses
  • 21. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA Workshops with Staff
  • 22. 22 Staff Workshops •  Involve multiple staff members from various roles in the development of data processes. •  Collaborate to make the best possible decisions. •  Use data for decisions and information, not just compliance.
  • 23. 23 Staff Workshop: Report Review Purpose: Review the reports in Naviance and identify needs. Activities: •  Review reports in Naviance. •  Identify helpful reports. •  For each report, determine: »  Audience: Who should receive this report? »  Parameters: Which students/tasks/variables should be included? »  Frequency: When and how often should this report be run? Next Steps: •  Determine data needed to populate report. »  Ensure data is collected during activities throughout the year. •  Customize and schedule reports in Naviance.
  • 24. 24 Staff Workshop: KPIs & Outcomes Purpose: Define the key performance indicators and outcomes that are important. Activities: •  Brainstorm student outcomes. What does it mean for students to be successful? •  For each outcome, determine associated KPIs. »  Addendum: Key Performance Indicators Next Steps: •  Document and communicate KPIs and outcomes. •  Map KPIs and outcomes to Naviance activities and reports.
  • 25. 25 Staff Workshop: Identify Variables Purpose: Identify variables that should be tracked to link to outcomes and KPIs. Activities: •  Review identified outcomes and KPIs. •  Brainstorm variables that could impact outcomes. •  Determine how variables are tracked and stored. »  SIS »  Naviance Activities »  Naviance Surveys »  Other Next Steps: •  Incorporate into Naviance activities and data collection. »  Addendum: Data Collection in Naviance •  Develop maintenance plan.
  • 26. 26 Staff Workshop: Survey Development Purpose: Create surveys to collect data and inform decisions. Activities: •  Review previously identified needs. »  Direct data collection. »  Indirect collection through reflection and and feedback. •  Brainstorm and organize questions. Next Steps: •  Setup surveys in Naviance. •  Incorporate survey(s) into activities throughout the year.
  • 27. 27 Staff Workshop: Scope & Sequence Purpose: Define a plan for the activities that need to occur throughout the year. Activities: •  Review available activities in Naviance. •  Review previously identified data needs. •  Review suggested activities in Naviance Implementation Guide and Naviance Network. •  Develop a plan for the activities to be completed by students and staff throughout the year. Next Steps: •  Document and communicate scope and sequence. •  Map to tasks in Success Planner and assign to students.
  • 28. 28 Staff Workshops What  else  have  you   done  at  your  school  or   district?  
  • 29. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA Make Change
  • 30. 30 Now What? I have all of this data, now what? •  ANALYZE! •  Update and adjust goals/plans
  • 31. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA Resources
  • 32. 32 Naviance Resources • Naviance Network Community Forums: http://community.naviance.com/t5/Community- Forums/ct-p/succeed • Naviance Network Help Library, Reporting Section: http://community.naviance.com/t5/Reporting/tkb-p/ Reporting%40tkb
  • 33. 33 Workshop Resources • ATLAS – Looking at Data: http://www.nsrfharmony.org/protocol/doc/ atlas_looking_data.pdf * • Data.gov in the Classroom, Education Materials: http://www.data.gov/education/page/datagov- classroom
  • 34. 34 MS Office Resources • Office Support: http://office.microsoft.com/en-us/support/ • VLOOKUP (joining data in Excel): http://office.microsoft.com/en-us/excel-help/ vlookup-HP005209335.aspx • Excel Review, Duke University: https://faculty.fuqua.duke.edu/~pecklund/ ExcelReview/ExcelReview.htm
  • 35. 35 Misc Stats and Analysis Resources •  Data Mining: The Tool of the Information Age Revolution, Rajan Patel, Stanford (recorded webinar): http://myvideos.stanford.edu/player/slplayer.aspx? coll=2e431434-84e4-4de0-81c9-76035c36a18f&co =12138da9-eab8-405b-a06f-cc11f12e5871&w=true •  Introduction to Statistics and Data Analysis, University of Michigan (open course materials): http://open.umich.edu/education/lsa/statistics250/ spring2013
  • 36. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA Questions? Visit our Product Information Booth! #NSI2014