3. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA
Data Driven Decision Making
Amy McDonald,
Consultant
Wendy Webster,
Consultant
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Agenda
• What is DDDM?
• Measuring Success
• Group Activity/Brainstorming
• Review of Outcomes/KPIs
• Staff Involvement
• Q/A and Review of Resources
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Data Driven Decision Making is…
• The collection and analysis of data to
make decisions that improve student
success.
• Continual evaluation accompanied by
incremental changes.
• Translation of data into knowledge and
actionable strategies.
• Collaboration and communication
throughout the school, district and
community.
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Use data to make decisions
Data
Decisions
Data
Decisions
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How do you measure success?
Staff and students
have completed all of
their assigned tasks.
Students are career
and college ready.
Productivity Outcome
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Focusing your analysis
• Outcomes are the ultimate goal.
• Variables are the many data points for each
student. They include everything that affects a
student’s outcomes.
• Key performance indicators are measurements
to determine if you are on track to attain a
particular outcome.
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Example
Outcome: Increase college-going rate of student population
Naviance Controlled Variables:
• SuperMatch (11th grade)
• Colleges in Colleges I’m Thinking About (11th grade)
• Colleges I’m Applying to (12th grade)
• Colleges Accepted/Attending (12th grade)
KPIs:
• % of Students Completing College SuperMatch
• Average # of Colleges Added per Student (Thinking About
and Applying)
• % Accepted
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Activity
• 5 Groups
• Come up with 3 Outcomes (topic will be
provided)
• Come up with Variables within each outcome
• Come up with KPIs for each Variable
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Student Growth & Proficiency
• Grade Point Average
• Test score averages
• PLAN
• PSAT
• SAT
• ACT
• State assessment(s)
• International Baccalaureate
scores
• % of students who used
PrepMe at least once
• % of students who complete
the learning style assessment
• % of students who complete
Do What You Are assessment
• % of students who complete
Career Key assessment
• % of students who complete
a Course Plan
• Course Plan Rigor distribution
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College Planning
• College Power Score
distribution
• Alignment of Course Demand
Forecast with college
readiness curriculum
determined by school/district
• Student interest in specific
courses that school/district
indicate align with college
readiness goals
• Number of applications for
individual colleges
• Number of applications for
individual colleges
• % of students who submit one or
more college applications
• % of students admitted to one or
more colleges
• % of students who intend to
attend college after graduation
• Meaningful and up-to-date
scholarship database available
for student use
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Career Planning
• % of students who identify careers and career
clusters of interest
• % of students interested in professional careers
• % of students interested in technical careers
• % of students interested in careers with specific
characteristics, such as STEM, that are
determined by the school/district
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Student Engagement
• % of students who report they
understand the knowledge and
skills necessary for success in their
careers of interest
• % of students who set goals
• % of students who met goal
• % of students who completed tasks
that align with college and career
readiness as determined by the
school/district(e.g. FAFSA
completion, internship/ mentorship
requirement)
• % of students who report
understanding their learning
styles
• % of students who report
they have explored colleges
and careers based on
learning style assessment
• % of students who report they
understand the links between
careers, preparation needed,
college major and projected
income
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Alumni Performance
• % of students who enrolled in
college
• % of students who completed
college degrees
• % of students who completed
college degrees within a specified
timeframe
• % of students with positive
perceptions of college and career
readiness
• % of students satisfied with
teaching or other specified
aspects of their K-12 experience
• % of students who are
satisfied with their post high
school plans
• % of students who enrolled in
remedial college
mathematics, English or
other courses
• % of students who completed
remedial college math,
English or other courses
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Staff Workshops
• Involve multiple staff members from various
roles in the development of data processes.
• Collaborate to make the best possible
decisions.
• Use data for decisions and information, not just
compliance.
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Staff Workshop: Report Review
Purpose: Review the reports in Naviance and identify
needs.
Activities:
• Review reports in Naviance.
• Identify helpful reports.
• For each report, determine:
» Audience: Who should receive this report?
» Parameters: Which students/tasks/variables should be included?
» Frequency: When and how often should this report be run?
Next Steps:
• Determine data needed to populate report.
» Ensure data is collected during activities throughout the year.
• Customize and schedule reports in Naviance.
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Staff Workshop: KPIs & Outcomes
Purpose: Define the key performance indicators
and outcomes that are important.
Activities:
• Brainstorm student outcomes. What does it mean for
students to be successful?
• For each outcome, determine associated KPIs.
» Addendum: Key Performance Indicators
Next Steps:
• Document and communicate KPIs and outcomes.
• Map KPIs and outcomes to Naviance activities and
reports.
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Staff Workshop: Identify Variables
Purpose: Identify variables that should be tracked to
link to outcomes and KPIs.
Activities:
• Review identified outcomes and KPIs.
• Brainstorm variables that could impact outcomes.
• Determine how variables are tracked and stored.
» SIS
» Naviance Activities
» Naviance Surveys
» Other
Next Steps:
• Incorporate into Naviance activities and data collection.
» Addendum: Data Collection in Naviance
• Develop maintenance plan.
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Staff Workshop: Survey Development
Purpose: Create surveys to collect data and
inform decisions.
Activities:
• Review previously identified needs.
» Direct data collection.
» Indirect collection through reflection and and feedback.
• Brainstorm and organize questions.
Next Steps:
• Setup surveys in Naviance.
• Incorporate survey(s) into activities throughout the
year.
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Staff Workshop: Scope & Sequence
Purpose: Define a plan for the activities that need
to occur throughout the year.
Activities:
• Review available activities in Naviance.
• Review previously identified data needs.
• Review suggested activities in Naviance
Implementation Guide and Naviance Network.
• Develop a plan for the activities to be completed by
students and staff throughout the year.
Next Steps:
• Document and communicate scope and sequence.
• Map to tasks in Success Planner and assign to
students.
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Naviance Resources
• Naviance Network Community Forums:
http://community.naviance.com/t5/Community-
Forums/ct-p/succeed
• Naviance Network Help Library, Reporting
Section:
http://community.naviance.com/t5/Reporting/tkb-p/
Reporting%40tkb
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Workshop Resources
• ATLAS – Looking at Data:
http://www.nsrfharmony.org/protocol/doc/
atlas_looking_data.pdf *
• Data.gov in the Classroom, Education Materials:
http://www.data.gov/education/page/datagov-
classroom
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MS Office Resources
• Office Support:
http://office.microsoft.com/en-us/support/
• VLOOKUP (joining data in Excel):
http://office.microsoft.com/en-us/excel-help/
vlookup-HP005209335.aspx
• Excel Review, Duke University:
https://faculty.fuqua.duke.edu/~pecklund/
ExcelReview/ExcelReview.htm
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Misc Stats and Analysis Resources
• Data Mining: The Tool of the Information Age
Revolution, Rajan Patel, Stanford (recorded
webinar):
http://myvideos.stanford.edu/player/slplayer.aspx?
coll=2e431434-84e4-4de0-81c9-76035c36a18f&co
=12138da9-eab8-405b-a06f-cc11f12e5871&w=true
• Introduction to Statistics and Data Analysis,
University of Michigan (open course materials):
http://open.umich.edu/education/lsa/statistics250/
spring2013
36. NAVIANCE SUMMER INSTITUTE 2014 | PALM SPRINGS, CALIFORNIA
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