Inbound and Social Media Marketing A5 - Different examples of content marketing that could be used for a travel related website.

1. Content Marketing in the
Travel Industry
Padmavati Yavagal - 86343742

2. WHAT IS
CONTENT
MARKETING?
Content Marketing is a strategic marketing method
aimed to create and distribute consistent, valuable and
relevant content to attract target audience and retain
them . It can come in the form of videos, newsletters,
e-books, webinars and educational articles.

3. BLOGS
NEWSLETTERS
BROCHURES
Travel blogging allows us to share content, get
involved in the art of storytelling ,creates trust and
helps drive traffic to our website
Newsletters help increase content marketing strategy,
encourages to connect with more customers regularly
and heighten sales and profits.
Brochures gives detailed information about tours and
services and can attract more customers

4. BLOGS – Flight Centre
• Flight Centre shows their use of blogs covering topics
of food and travel tips - ‘Best Vegan-Friendly Cities in
Europe’ or ‘What you need to know before you go to
New York’
• Adding a more human and personalised service
• Allows for customers to find further information
Fig 1. Flight Centre (2022) Flight Centre Travel blog [image]

5. Fig 2. Tripadvisor (2022) Travel blogs [image]
BLOGS –
TripAdvisor

6. NEWSLETTER -
Trivago
• Newsletters are one of the most
powerful digital marketing tools as
they allow us to communicate
directly.
• They have relevant information
about travel deals and offers.
• Newsletters will motivate audience
to read latest blogs, take part in deal
offers by travel agents.
Fig 3. Trivago (2022) Trivago Newsletter [image]

7. BROCHURES –
Flight Centre
• Online brochures are a good use to Call To Action as they
present an online form of travel ideas.
• They contain information which helps travelers to make
decision on where to visit or stay on their next holidays.
• Using travel brochures would be easier to compare price,
packages and deals for many services.
Fig 4.Flight Centre (2022) NCL Hawaiicrusingguide [image]
Fig 5. FlightCentre (2022) Brochures [image]

8. VIDEOS
PHOTOGRAPHS
PODCASTS
Videos offer word of mouth suggestions to audiences.
It is a very powerful medium as it communicates a lot
in each second
Photographs play a crucial role in the marketing
industry as many travel destinations depict the beauty
of their locations through photography attracting more
travelers to visit their destinations
Podcasts are easy to understand, they create more
personal connections, and drives traffic towards the
websites

9. VIDEOS - Airbnb
• Visual context is an integral part in content marketing. It
engages the audience to view the hotels and resorts.
• It increases engagement, views and boosts attention,
comprehension and retention.
• It helps travellers to engage with the content without
having to wade through extensive copy. Fig . 6,7,8 Airbnb (2022) Luxe destinations [Video]

10. PHOTOGRAPHS -
TripAdvisor
• Photography play a vital role in travel industry .
• We can see from brochures, billboards, advertisements,
websites that many travel destinations describes the
beauty of the locations through photographs aiming more
audiences to visit their destinations.
• Tourists also use photographs as references to select their
travel destinations
Fig 9. TripAdvisor (2022) Restaurants in Dubai
[image]
Fig 10. TripAdvisor (2022) Travel
destinations in Dubai [image]
Fig 11. TripAdvisor(2022) Travel ideas around the world [image]

11. PHOTOGRAPHS - Airbnb Fig 12. Airbnb (2022) Rental homes [image]

12. PODCASTS – Flight
Centre Australia
• Podcasts create brand association in content marketing.
• Podcasts are a great content marketing strategy as it
allows businesses and brands tell their story anywhere
anytime
• Helping them establish authority in their industry and
creating brand awareness along the way.
• The travel podcasts features episodes all over the world
in which audiences share their experiences in audio or
video podcasts.
Fig 13. The Big Travel Podcast (2022) On
Location in Marebella Old town [image]
Fig 14. Bolsover, W.(2022) Natural World Safaris [image]

13. REVIEWS
EMAILS
MAGAZINES
Reviews contain up-to-date information. Good
reviews can help people make their final decision on
whether they want to go to that destination, hotel or
restaurant
Emails are cost-effective way of reaching customers.
It allows travel agencies to provide customers with
updates and details of their trip automatically
Online Magazines deliver and share information
across multiple platforms. Reaches readers in a short
amount of time and is content flexible

14. REVIEWS – Booking.com
• Reviews are useful to obtain information about places to stay, eat and
visit.
• It gives users different perceptions and opinions that are usually very
positive.
• Reviews tell the customers what they want to know and what types of
hotels they should be staying at so that they can make travel plans.
• Good reviews can help travellers to make the final decision.
Fig 15.Booking.com (2022) Reviews [image]

15. EMAILS - Airbnb
• Emails are an excellent way of communication
to get in touch with customers
• Providing them with the latest offers and updates
on travel and holiday packages.
• Emails work perfectly for the travel industry as
one can connect with their travellers wherever
and whenever they want, and need be.
Fig 16. Really Good emails(2022) Airbnb emails [image]

16. MAGAZINES – Flight
Centre
• Travel magazines can be accessed by larger audience.
• The content can be accessed by readers or travellers easily no matter
where they are.
• Magazines provide planning stages and guiding the travellers on
their holiday journey and quality content information about
amazing travelling experiences.
Fig 17. Flight Centre(2022) Travel Ideas [image]
Fig 18. Flight Centre Australia (2022) Travel Ideas for Journeys [image]

17. REFERENCE LIST
• Airbnb. (2022) [photograph] in Airbnb.co.in. Available at: <https://www.airbnb.co.in/luxury> [Accessed 3 March 2022].
• Airbnb. (2022) ‘Rental Homes’ [photograph] in airbnb.com.au. Available at:
<https://www.airbnb.com.au/s/homes?search_mode=flex_destinations_search&date_picker_type=flexible_dates> [Accessed 1 May 2022].
• AxisRooms.(2022) ‘Digital Marketing Insights & Best Practices for Travel Technology’ [photography] in axisroom.com. Available at: <https://www.axisrooms.com/digital-marketing-
insights/#prettyPhoto> [Accessed 28 February 2022].
• Bolsover, W.(2022). ‘126. Will Bolsover; Natural World Safaris, Big Cats in Siberia, Little Lizards in Madagascar and the Challenges of Covid-Era Travel - The Big Travel Podcast’
[photograph] in The Big Travel Podcast. Available at: <https://thebigtravelpodcast.com/episode/126-will-bolsover-natural-world-safaris-big-cats-in-siberia-little-lizards-in-madagascar-and-
the-challenges-of-covid-era-travel/> [Accessed 4 April 2022].
• Booking.com. (2022) ‘Booking.com: The largest selection of hotels, homes, and holiday rentals’ [photograph] in booking.com. Available at: <https://www.booking.com/reviews.en-
gb.html?label=gen173nr-
1FCAEoggI46AdIM1gEaGyIAQGYAQm4AQfIAQ3YAQHoAQH4AQuIAgGoAgO4AtO4iJEGwAIB0gIkZDlmNDUzZTYtMjY4ZS00NGQyLWJmZmItYjFhOTQwMWQ1OGMx2AIG4
AIB;sid=61f93af3fa665ec440053f14ae813ee3> [Accessed 4 March 2022].
• Flight Centre. (2022) ‘ncl_hawaiicruisingguide_2019-2022’ [Photograph] in viewer.zmags.com. Available at: <http://viewer.zmags.com/publication/dc9e92bc#/dc9e92bc/1> [Accessed 28th
February 2022].
• Flight Centre. (2022) ‘Brochures’ [photograph] in Flightcentre.com.au. Available at: <https://www.flightcentre.com.au/p/brochures#cruise> [Accessed 28th February 2022].
• Flight Centre.( 2022) ‘Flight Centre Travel Blog - Travel Inspiration, Tips and News’ [photograph] in Flightcentre.com. Available at: <https://www.flightcentre.com.au/travel-news>
[Accessed 1 March 2022].
• Flight Centre. (2022) ‘Travel Ideas’ [photograph] in flight centre.com.au. Available at: <https://www.flightcentre.com.au/p/travel-ideas> [Accessed 31 March 2022].

18. REFERENCE LIST
• FCAU - Travel Ideas Small Group Journeys.( 2022) ‘FCAU - Travel Ideas Small Group Journeys’ [photograph] in viewer.zmags.com. Available at:
<http://viewer.zmags.com/publication/c130d838#/c130d838> [Accessed 5th April 2022].
• Really Good emails ( 2022) ‘Airbnb Emails on Really Good Emails’ [photograph] in Reallygoodemails.com. Available at:
<https://reallygoodemails.com/search/emails/airbnb> [Accessed 5 April 2022].
• Smith, A.(2022) ‘Content Marketing: Selling To The Digital World - Usability Geek’ [photograph] in Usability Geek. Available at:
<https://usabilitygeek.com/content-marketing-selling-to-the-digital-world/> [Accessed 28 February 2022].
• The Big Travel Podcast.(2022). ‘123. On Location in Marbella Old Town with Tour Guide Javier Gonzalez - The Big Travel Podcast’ [photograph]
in
• thebigtravelpodcast.com. Available at: <https://thebigtravelpodcast.com/episode/123-on-location-in-marbella-old-town-with-tour-guide-javier-
gonzalez/> [Accessed 4 April 2022].
• Tripadvisor.(2022) [photograph] in tripadvisor.in. Available at: <https://www.tripadvisor.in/Attractions-g295424-Activities-
Dubai_Emirate_of_Dubai.html> [Accessed 3 March 2022].
• Tripadvisor. (2022) ‘Travel Ideas’ in tripadvisor.co.in. Available at: <https://www.tripadvisor.in/> [Accessed 3 March 2022]
• Tripadvisor. (2022) ‘Travel blogs’ [photograph] in tripodvisor.com. Available at: <https://www.tripadvisor.com/blog/9-award-winning-ski-resorts-near-salt-lake-city/>
[Accessed 1 May 2022].
• Trivago.(2022) [photograph] in Trivago.in. Available at: <https://www.trivago.in> [Accessed 2 March 2022].