March Content Brief for Fine Nest Paints

Fine Nest Social Media
Brief
16th Feb. 2024
Brief
Job Name
Social Media Post : Eat Ghana, Wear Ghana, Paint Ghana
Date to be Posted: 1st March, 2024.
Overview:
The month of march has been dedicated to celebrating made in Ghana products. We want to create a social media post that speaks to Fine Nest paints made in
Ghana.
Design Objectives:
1. Celebrating Made in Ghana: The social media post should speak to our deep roots in Ghana.
2. Engagement: Encourage engagement with CTA asking for other made in Ghana products that they know.
3. Celebratory and Entertaining: Maintain a celebratory and entertaining tone throughout the post to celebrate our deep heritage.
4. Visual Impact: Incorporate visuals that resonate with the message and enhance the post's visual appeal.
Content Elements: The social media post should include the following elements: (See Ref. Video)
- Snippets from TVC (Fine Nest)
- Copy: Eat Ghana, Wear Ghana, Paint Ghana
Specifications: (Video)
- Platform: The social media post will be shared on Facebook, Instagram & Tik Tok.
- Dimensions: Follow the platform's recommended video size guidelines.
Deadline:
26th Feb, 2024

Brief
Job Name
Social Media Post : Make your business shine
Date to be Posted: 4th March, 2024.
Overview:
March 4th is the first workday of the week. We plan to make a post to encourage local businesses that will motivate them in their everyday work and show how Fine Nest
helps their efforts with our products and various items.
Design Objectives:
1. Engagement: Encourage engagement with the post through likes, shares, comments, and discussions related to hustles.
2. Visual Impact: Incorporate images that resonate with the message and enhance the post's visual appeal.
Content Elements: The social media post should include the following elements: (img)
- Copy: make e look fine.
- A carousel of these different images; An image of a woman measuring/arranging tomatoes in a Fine Nest bucket, a coconut seller pushing a painted wheel barrow with
the Fine Nest logo, a water seller in a Fine Nest t-shirt, a mechanic in a Fine Nest over all.
Specifications:
- Platform: The social media post will be shared on Facebook & Instagram.
- Dimensions: Follow the platform's recommended image/video size guidelines.
Deadline:
26th Feb, 2024
Brief
16th Feb. 2024

Brief
Job Name
Social Media Post : The Big Six
Overview:
"March 6th is a national holiday in Ghana, celebrating the Big Six heroes who fought for the country's independence. This post honors these heroes and the
significance of the day, aiming to boost engagement through post captures.“
Design Objectives:
1. Celebrating the Big 6: The social media post is celebrating the Big 6’s contributions to Ghana.
2. Engagement: Encourage engagement with the post through pause, screen capture and share which face one captures.
Content Elements: The social media post should include the following elements: (video)
Copy: Spot the Finest Big Six
- A video of the faces of the Big Six including other African leaders (Patrice Lumumba, Martin Luther King, Marcus Garvey, Nelson Mandela, Desmond Tutu, Robert
Mugabe), running through quickly.
Specifications:
Deadline:
26th Feb, 2024
Brief
16th Feb. 2024

Brief
Job Name
Social Media Post : African Games Shoutout
Overview:
"The African Games, a major sports event is happening this year in Ghana. It features a wide range of local games. Through this post, we're cheering on Team
Ghana in various competitions and asking Ghanaians, which games they are most excited to see?“
Design Objectives:
1. Engagement: Encourage engagement with the post through likes, shares, comments, and discussions about which games Ghanaians are looking forward to.
2. Visual Impact: Incorporate visuals (images, graphics) that resonate with the message and enhance the post's visual appeal.
Content Elements: The social media post should include the following elements: (Motion Graphic)
- website Ref: https://www.accra2023ag.com/competition-venues
- Copy: “Which Game are you looking forward to?
- An image with the icons of the games (Games: Football, Arm Wrestling, Weight Lifting, Athletics, Boxing, Cycling, etc. See image as ref.)
Specifications:
Deadline:
26th Feb, 2024
Brief
16th Feb. 2024

Brief
Job Name
Social Media Post : Sie sie wo fie
Overview:
‘’sie sie wo fie' is an Akan phrase that means 'prepare your home.’ This post series serve as an invitation for those planning events or ceremonies to refreshen and
revamp their spaces.“
Design Objectives:
1. Product Reminder: The post is reminding people of how Fine Nest can help people in revamping their spaces.
2. Engagement: Encourage engagement with the post through likes, shares, comments, and discussions related to events that call for revamping of spaces(CTA).
Content Elements: The social media post should include the following elements:
- Copy: Kojo, the engagement is in 2 weeks oooo! sie sie wo fie!
- An image of a house that needs revamping.
Specifications:
Deadline:
26th Feb, 2024
Brief
16th Feb. 2024

Brief
Job Name
Social Media Post : DIY Wall Design with Finest Paints
Overview:
"The 'DIY Wall Design with Fine Nest Paints' aims to show people how to beautify their spaces by adding their own unique art creations to their walls and surfaces on
a budget."
Design Objectives:
1. Education: "The post series will explore DIY wall design ideas on how to create a nice interior and designs
2. Engagement: Encourage engagement with the post through likes, shares, comments, and request their trial versions.
Content Elements: The social media post should include the following elements: (Carousel)
- Copy: You go fit do this one
Specifications:
- Dimensions: Follow the platform's recommended video size guidelines. (See Ref. Image)
Deadline:
26th Feb, 2024.
Brief
16th Feb. 2024

Brief
Job Name
Social Media Post : New Product Promo – Putty Filler
Overview:
"Fine Nest is excited to expand its product lineup with the introduction of our very first Putty Filler. In this post, we'll give a quick and insightful look at this new
addition, designed to smooth out surfaces and prepare them for a flawless paint job.“
Design Objectives:
1. Engagement: Encourage engagement with the post through likes, shares, comments, and discussions related to other Fine Nest products.
Content Elements: The social media post should include the following elements:
- Copy: fill am, before you paint am
- A high-quality image or graphic of the new product Putty Filler with a worn-out wall.
Specifications:
- Dimensions: Follow the platform's recommended image size guidelines.
Deadline:
26th Sept, 2023
Brief
16th Feb. 2024

Brief
Job Name
Social Media Post : Mix Am
Overview:
"Mix Am with Finest Paints is a fun video series that shows off how to create 3 Fine Nest secondary colors. This post will leverage easy-to-watch videos to teach the
different mixtures of these paint colors and how they appear after their application.“ The post should provide a 3 Fine Nest secondary colors, how to mix them, and
the results after application.
Design Objectives:
1. Engagement: Encourage engagement with the post through likes, shares, comments, and discussions asking which of the colors followers prefer and for what
purpose?
Content Elements: The social media post should include the following elements: (video)
- Copy: Our colors of the month – 3 colors (1st Slide,)
- application of colors (middle slides)
- Choose which of these colors you’d prefer(Last Slide)
- Ref. video - https://www.tiktok.com/@smashingpencils/video/7283888390007704864
Specifications:
- Dimensions: Follow the platform's recommended video size guidelines.
Deadline:
26th Feb, 2024
Brief
16th Feb. 2024

March Content Brief for Fine Nest Paints

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