A presentation of different types of content used in digital marketing for the travel industry.

1. I n b o u n d & S o c i a l M e d i a
M a r k e t i n g
A s s i g n m e n t 5
E x a m p l e s o f c o n t e n t m a r k e t i n g u s e d
i n t h e t r a v e l i n d u s t r y

2. 2
Here We can see content in the form of a report, which has been reposted by
Lastminute.com via Linkedin.
Lastminute.com has shared a post (image 1) written by Forward ( a
media/marketing company for lastminute.com), with a summary of information from
the linked report, summarising the top holiday destination for long-haul trips, couples
and solo travellers.
As seen in image 2, Forward have included a backlink which takes you to a data
capture page which directs the audience to input their email address and company
name as seen in image 3 before giving access to the report.
• Generate leads to a website
• Offers Value in the form of a free report
• Backlinks (one of the Google ranking factors)
• Actionable – inspires others to create similar content
• Actionable – Directs Audience to data capture activity
Examples of content marketing used in the travel industry
Blog
Repost
LinkedIn
Image
2.
Image
1.
Image
3.

3. Here we can see an example of content marketing used by lastminute.com. In an
article that was written about “ Top 10 destinations for chocolate lovers” as seen
in image 4.
Clicking on this article will take you to the lastminute.com website where you can
read the article as seen in image 5.
In image 3 you can see there are backlinks added which take you to the holiday
booking page as seen in image 7.
• Generate Leads to the website
• Offers Value in the form of a blog
• Actionable
EXAMPLES OF CONTENT MARKETING USED IN THE TRAVEL INDUSTRY
3
Imag
e 4.
Image
5.
Image
6.
Image
7.
BLOG
Faceboo
k

4. R e e l
I n s t a g r a m
Here we can see a Video Reel posted
from Lastminute.com, via Instagram
which shows a lastminute.com London
eye experience.
• Actionable – inspires others to create
something similar
Examples of content marketing used in the travel industry

5. Quick Tips
image Post
Instagram
5
Here we can see an Instagram post
(image 8-14) from Tuiuk. Using a short,
educational, easy shareable quick tip
guide to saving money when booking
holidays.
In image 15, we can see the post as an
ad with a book now button. Clicking on
this button will take the audience to the
holiday booking page as seen in image
16.
Image
9. Image
10.
Image
11.
Image 12. Image 13. Image 14.
Image
15.
Image 8.
Image
16.
EXAMPLES OF CONTENT MARKETING USED IN THE TRAVEL INDUSTRY

6. Here we can see British Airways Facebook Video post directing their
audience to a link to read their latest Instagram guide. Image 17.
Once clicked on this link they have created an inside guide with the top 5
new hotels. Image 18.
Inside the guide, you will see 5 different hotel reviews with a picture for
each hotel, and each picture contains a backlink that links back to the
advertised original post. Image 19
Video & Guide
6
Instagram
Image 17 Image
18
Image 19
EXAMPLES OF CONTENT MARKETING USED IN THE TRAVEL INDUSTRY

7. Podcas
t
LinkedIn
7
Image 20. Image 21.
We have a Facebook post
from British Airways (image 20),
advertising their podcast. The
backlink takes the audience to
the Podcast page (image 21)
which can be listened to via
the podcast app, or online.
The podcast is easily
shareable via Facebook,
Twitter, and embedded links to
add to the website, or articles.
EXAMPLES OF CONTENT MARKETING USED IN THE TRAVEL
INDUSTRY

8. IMAGE
Facebook
EXAMPLES OF CONTENT MARKETING USED IN THE TRAVEL INDUSTRY
8
In image 22, we can see a Facebook
post from British Airways advertising a
sale.
We can also see in the description they
have added a backlink and also added a
book now button to the post directing
the audience to a booking page on their
website which we can see in image 23.
Image 22. Image 23

9. Image
Instagram
• Here we have an Instagram post from
TUIUK. This post is a collection of posts
that their travellers have tagged them in
previously. Tuiuk has tagged all of the
original posters and directed their audience
to continue to share and tag them in their
posts for a chance to be featured in
upcoming posts they share.
9
Image 24.
EXAMPLES OF CONTENT MARKETING USED IN THE TRAVEL
INDUSTRY

10. Video
Facebook
Subtitle
• Lastminute.com Facebook
post advertising Dublin flight
and hotel offers (image 25).
Included is a backlink that
takes the audience back to
their booking page on their
website (image 26)
EXAMPLES OF CONTENT MARKETING USED IN THE TRAVEL INDUSTRY 10
Image 25. Image 26.

11. Video
Linkedin
Lastmintue.com have created a
video post (image 27.) showcasing
their support and involvement in an
LGBTQ+ Pride event in Madrid,
taking the opportunity to add a link
to their booking page, so their
audience can search for short
breaks in Madrid. (image 28.)
11
Image 27.
Image
28.
EXAMPLES OF CONTENT MARKETING USED IN THE TRAVEL
INDUSTRY

12. 12
EXAMPLES OF CONTENT MARKETING USED IN THE TRAVEL INDUSTRY
Lastminute.com . (10th February 2023). Linkedin Post. Travel trends report. [last visited 17/02/2023].
Reference List
• Image 1. Lastminute.com. (10th February 2023). Linkedin Post. Travel trends report. [last visited 17/02/2023].
https://www.linkedin.com/posts/lastminute%2Ecom_travelpulse-annual-report-forward-activity-7029140887565647873-jU-
9?utm_source=share&utm_medium=member_desktop
• Image 2. Forward. (10th February 2023). Linkedin post. Travel report. [last visited 17/02/2023]. https://www.linkedin.com/posts/thisisforward_travelpulse-annual-report-
forward-activity-7029023772015738880-XXvm?utm_source=share&utm_medium=member_desktop
• Image 3. Forward. Travel intelligence unit. (February 2023). Data Capture. [last visited 17/02/2023]. https://www.thisisforward.com/travel-intelligence-unit/travel-pulse-
annual-report/
• Forward. Website. Last Visited 17/02/2023]. https://www.thisisforward.com/
• Image 5. lastminute.com. N/D. Blog. Best Destinations for Chocolate Lovers. [last visited 17/02/2023]. https://www.lastminute.com/travel-inspiration/foodie/top-
destinations-chocolate-lovers?acntb=content&utm_source=Facebook&utm_medium=social_org&utm_campaign=editorial
• Image 7. Last minute.com. N/D. Website. [last visited 17/02/2023]. https://www.lastminute.com/holidays/switzerland/zurich
• Lastminute.com. (14th February 2023). Instagram Reel. London eye proposal. [last visited 17/02/2023].
https://www.instagram.com/reel/CopiwUssd82/?utm_source=ig_web_copy_link
• Lastminute.com. N/D. Website. London Eye experience. [last visited 17/02/2023]. https://www.lastminute.com/tickets/attractions/london-eye-standard-experience-river-
cruise
• Image 8-14. Tuiuk. (27/02/2023). Instagram Post. 6 money saving tricks for a cheaper holiday. [last visited 12/02/2023].
https://www.instagram.com/p/CnwR9q9swai/?utm_source=ig_web_copy_link
• Image 15. Tuiuk. (6th February 2023). Link to ad. [last visited 17/02/2023]. https://www.facebook.com/ads/library/?id=897681081426775
• Image 16. Tuiuk. (n/d). Website. Booking form. [last visited 17/02/2023]. https://www.tui.co.uk/
• Image 17. British Airways. (16th February 2023). Video. [last visited 17/02/2023]. https://fb.watch/iLGhH4HLlp/
• Image 18. British airways. (16th February 2023). Blog. Top 5 New Hotel openings 2023. [last visited 17/02/2023]. https://www.instagram.com/british_airways/guide/inside-
guide-top-5-new-hotel-openings-of-2023/17934076580625808/?fbclid=IwAR2OpJmT5sH1w35Y7HI0LQA0pm0Uu7vhX2faxJI8s8xse1bcL-s6BHyvH6U
• Image 19. Embassay suites aruba. (3rd February 2023), Instagram post. [last visited 17/02/2023].
https://www.instagram.com/p/CoN4FN7rzQ3/?utm_source=ig_web_copy_link
• Image 20. British Airways. (18th January 2023). Linkedin Post.[last visited 18/02/2023]. https://www.linkedin.com/posts/british-airways_british-airways-the-check-in-british-
airways-activity-7021808214979543040-wvL3?utm_source=share&utm_medium=member_desktop
• Image 21. (January 2023). British Airways. Podcast. British Airways the check-in. [last visited 18/02/2023]. https://shows.acast.com/british-airways-official-
podcast/episodes/british-airways-the-check-in10

13. 2/19/2021 PRESENTATION TITLE 13
• Image 22. British Airways. (26th January 2023). Facebook Post. [last visited 18/02/2023].
https://d.docs.live.net/bfacbc601db8b760/Documents/iframe%20src=%22https:/www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com
%2Fbritishairways%2Fposts%2Fpfbid024YXU8PeiVefPyVBVmZfRYvtC3QQLy9GRECVFkAL7UQ42wFULJmR5KLFNCjoX14yWl&show_text=true&width=500%2
2%20width=%22500%22%20height=%22703%22%20style=%22border:none;overflow:hidden%22%20scrolling=%22no%22%20frameborder=%220%22%20allo
wfullscreen=%22true%22%20allow=%22autoplay;%20clipboard-write;%20encrypted-media;%20picture-in-picture;%20web-share%22%3e%3c/iframe
• Image 23. British Airways. N/D. Website. Booking page. [last visited 18/02/2023]. https://www.britishairways.com/en-gb/offers/sale
• Image 24. Tuiuk. (31st December 2022). Instagram Post. Your Top Nine Moments.[last visited 18/02/2023].
https://www.instagram.com/p/Cm1ARqmui6G/?utm_source=ig_web_copy_link
• Image 25. Lastminute.com.(25th January 2023). Facebook Post. Dublin Flight and Hotel Offers.[last visited 18/02/2023]. https://fb.watch/iMJgZcu2-o/
• Image 26. Lastminute.com.(N/D). Website. Booking page.[last visited 18/02/2023]. https://www.lastminute.com/city-
breaks/dublin.html?acntb=content&utm_source=Facebook&utm_medium=social_org&utm_campaign=MU_dp
• Image 27. Lastminute.com. (July 2023). LinkedIn Post. Madrid Pride Event. [last visited 18/02/2023]. https://www.linkedin.com/posts/lastminute%2Ecom_pride-
beyourself-equity-activity-6952643106894663680-po70?utm_source=share&utm_medium=member_desktop
• Image 28. Lastminute.com. N/D. Website. Booking page. [last visited 18/02/2023]. https://www.lastminute.com/city-
breaks/dublin.html?acntb=content&utm_source=Facebook&utm_medium=social_org&utm_campaign=MU_dp