Ten useful tips to note on using Google Analytics

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ANALYTICS BASICS:
Ignoring Website Data Is
Costing You Money and
Leads INFOMEDIA
LUNCH AND
LEARN
JULY 19, 2018
UPTICK

2. Jerry Brown
Director of Business Development
2
Lance Moore
Director of SEO

3. ANALYTICS
BASICS:
Ignoring Website
Data Is Costing
You Money and
Leads
3

4. Use Google Analytics
● Most widely used analytics
platform
● Integration with Google Adwords
● Integration with Google Console
● Understand more about your
visitors
● Customizable reports
● Real-time visitor tracking
● It’s free!
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5. Why use analytics?
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6. Old Fashion Business Analytics
Can I have your zip code?
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7. Old Fashion Business Analytics
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8. What can I do with analytics?
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9. 1. Best Performing Landing Pages
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11. Total number of Sessions withinthe date range. A session is theperiodtime a user is activelyengagedwith your website, app, etc.
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12. An estimate of the percentage of first time visits.
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13. The number of first-time users during the selected date range.
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14. The percentage of single-page sessions in which there was no interactionwith the page. A bouncedsession has a duration of 0 seconds.
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15. Pages/Session (Average Page Depth) is the average number of pages viewedduringa session.Repeatedviews of a single pageare counted.
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16. The average lengthof a Session.
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17. 2. Goals
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18. Goals
Goals measure how well your site is performing according to targeting
objectives.
Types
- Destination
- Duration
- Pages/Screens per session
- Event
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19. Goals
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20. Goals
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21. Goals
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22. 3. Traffic Sources
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23. Traffic Sources
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24. Traffic Sources
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25. 4. Dashboards
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26. Dashboards
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27. Dashboards
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Insider tip
Use Google’s free sourced dashboard’s!

28. 5. Annotations
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29. Annotations
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30. Annotations
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31. 6. Blogs with Traffic and Time On Site
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32. 7. Location Traffic
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33. Location Traffic
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34. Location Traffic
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35. Location Traffic
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36. Location Traffic
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37. 8. PPC Reaching Right Audience
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38. 8. PPC Reaching Right Audience
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39. 9. Tag Manager
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10. Console (Webmaster Tools)

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Console (Webmaster Tools)

42. Console (Webmaster Tools)
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Hack
- Set a calendar invite to check your Google Console Healthiness periodically

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Console (Webmaster Tools)

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Console (Webmaster Tools)

45. Final Remarks
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Understand the why, what, and how you’ll use analytics to measure your website performance.
https://analytics.google.com/analytics/academy/

46. Questions?
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47. Thank you!
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