The Evolution of SEO

569 views

Published on

  • Be the first to comment

The Evolution of SEO

  1. 1. The Evolution of SEO David Dungan @VroomDigital
  2. 2. Vroom Digital Online Growth Experts Formed April 2012 Help clients increase sales and enquiries through organic traffic
  3. 3. SEO is Changing
  4. 4. Technology has dramatically changed the way that people search online Phones / Tablets Glasses Voice Activated
  5. 5. Search Engines are getting SMARTER
  6. 6. A quick history of search 1994 2013
  7. 7. ‘94
  8. 8. ‘98
  9. 9. Flash forward to today Bing Yahoo 3% 1% Europe Google 93% Bing 10% USA Google 82% Source: StatCounter Yahoo 6%
  10. 10. What set them apart? Google uses the PageRank Algorithm to rank websites
  11. 11. ‘00 Introducing LINK SPAM!
  12. 12. ‘03 Google’s Florida Update
  13. 13. ‘05 Google Analytics is Launched
  14. 14. ‘07 Universal Search
  15. 15. ‘08 Google Autosuggest
  16. 16. ‘10 Confirmation that social signals influence SEO
  17. 17. ‘11
  18. 18. ‘11
  19. 19. ‘12
  20. 20. ‘12 Penalises websites that use artificial link building techniques
  21. 21. ‘12 Google also introduces Disavow Tool to remove artificial links
  22. 22. ‘12 Knowledge Graph Semantic search information
  23. 23. ‘12 Semantic Search • Context of search • Location • Intent • Variation of words • Synonyms • Generalised and specialised queries • Concept matching • Natural language queries
  24. 24. ‘13
  25. 25. ‘13 All keyword data from Google searches is now encrypted
  26. 26. The Role of the SEO in 2013 SEOs need to use a much wider skill set than before in order to achieve sustainable results
  27. 27. The Role of the SEO in 2013 SEO is now often described as Inbound Marketing
  28. 28. What does this mean for advertisers?

×