This document provides an overview and introduction to LinkedIn. It discusses key components of LinkedIn including profiles, skills, endorsements, recommendations, connections, interests, groups, branding, company pages, content creation, and analytics. The document also outlines LinkedIn trends like increased mobile and tablet use as well as hashtags. It encourages attendees to follow the presenter on Facebook and LinkedIn for more information.

1. Facilitated by Chisa D. Pennix-Brown, MBA
LINKEDIN

2. Welcome & Agenda
• Please turn phones to silent or vibrate
• Ask questions
• Facilitator & Introductions
• Follow the Facebook page
www.FB.com/LadyBiznessInc
• Join the Email List at
http://eepurl.com/tq3Xj

3. WHAT IS LINKEDIN?
• The Leader in Business Social Media
• Over 40 Million Members
• Over 170 Industries
GOALS
1. Re-connect
2. Career
3. Answers

4. 2015 TRENDS
• Increase in Mobile Use
• Increase in Tablet Use
• Increase in Hashtags
• Trending Times for Users
7-10 AM & 5:30-9 PM

5. LINKEDIN COMPONENTS
1. Navigation Bar
2. Side Bars
3. Content Areas
Home Profile Connections Jobs Interests Business Services

6. LINKEDIN PROFILE
1. Edit Profile
2. Who’s Viewed Your Profile
3. Your Updates
Posts Recent Activity Followers

7. SKILLS
• Listing your skills gets you 13X More
views than those that do not have skills
listed
• Overall LinkedIn Members add more than
380 Million skills to their profiles
• You can add a total of 50 skills to your
individual profile

8. RICH MEDIA
• Upload photos or documents to enhance
your posts.
• You can also add video by pasting the
URL in the share box

9. ENDORSEMENTS
• Give them and you will
get them
• Its important to list your
skills
• List what YOU want to
be know for

10. RECOMMENDATIONS
• Ask for them from colleagues, clients,
• and bosses.
• Send a request & let them know what job
they are recommending you for
• Send a recommendation first to
encourage the other person to do
one for you!

11. LINKEDIN CONNECTIONS
1. Import- Google/Yahoo/Outlook/iPhone
2. Export – Microsoft Outlook, Outlook Express, Yahoo!
Mail , Mac OS
Keep In Touch Find Connections Add Alumni

12. CONTACTS
When you export contacts what do you
do with them?
• LEADS
• SEPARATE
• GRUOUPS
• JOBS
• CONNECTORS

13. BREAK

14. INTERESTS
1. Companies
2. Groups
3. Pulse
4. Education
How Many
Groups You
Are In!
Settings
Rankings
Additional
Info

15. GROUPS
• On average a typical person joins 7 groups
• There are more than 200 conversations
happening every minute
• More than 8,000 groups are created every week
• There are more than 2 MILLION groups

16. BRANDING
Accurate, Helpful, Consistent
1. Find Your Audience
2. Shape Perception
3. Establish Trust

17. COMPANY PAGE
• More than 3 MILLION companies
• Company Branding
– Inside looks, Events, Current Information
– Interviews & Employee Information
• Career Opportunities
• Tips & Best Practices
• Fun Facts & Quotes

18. CONTENT CREATION
SNACKABLE VALUABLE
THE
SWEET
SPOT
High Quality/ShareableQuick to Consume

19. EDITORIAL CALENDAR
• Decide on times and
days to post
• Choose local and
regional happenings
• React to World News
& Culture events

20. PAGE ANALYTICS
• Use the reporting
provided by LinkedIn
to check dates,
clicks, comments,
shares, followers,
and engagement

21. SHOWCASE PAGES
Effectively segment your audience.
Provide information that resonates.
Focused content creation.
Content HUB!

22. REQUEST YOUR ARCHIVE
• Takes 72 hours to receive
• Include all the information
LinkedIn has stored about
you that you can't access in
other ways, including all your
activity and account history,
from who invited you to join,
to the time of your latest login.

23. SHOW UP &
SHOW OUT
MOMENT!
Chisa D. Pennix-Brown, MBA
Follow me @LadyBizness
Recommendations at
LinkedIn.com/in/LadyBiz
Find this Presentation at
www.Slideshare.net/LadyBizness