Increase in U.S. Life Expectancy Generates Growing Demand for Flexible Packaging.

1. LPSIndustriesstocksawidevarietyofHazmatpackagingsolutionscoveringa
broadrangeofproductformatsandshippingrequirements.Anexperiencedteam
ofLPSIndustriesHazmatpackagingconsultantsisavailabletoassistandanswer
questions.Formoreinformation,callLPSat800-275-6577orvisit
www.lpsind.com/hazardous-material-packaging/
AboutLPSIndustries
Iftherewaseveranydoubtthattheseniorsectorof
Americanswilldrivetheneedforservicesandgoods,
includingthoseinflexiblepackaging,herearesome
importantfactsthatwillputthosedoubtstorest.Older
citizens,includingthoseage65andover,constituteone
ofthefastestgrowingsegmentsofthepopulation.
AccordingtotheU.S.AdministrationonAging,this
portionofthepopulationnumbeportionofthepopulationnumbered44.7millionin
2013–anincreaseof8.8millionor24.7% since2003.
Uponreaching65,theywillhaveanaveragelife
expectancyofanadditional19.3years–20.5yearsfor
femalesand17.9yearsformales.
Greatlyinfluencedbythisagingpopulation,U.S.demand
forflexiblepackagingisforecasttoreachashighas
24billionunitsin2018andthengrowbyaCompound
AnnualGrowthRate(CAGR)of7.3% forthefollowingfive
yearperiod.Thispatternisexpectedtoextendacrossa
wideassortmentofproductcategories,includingfood
andbeverages,personalcareandhealthcare,including
medicalandtestingdevices.
AgAgreatdealoftraditionalpackaging,asitexistsnow,
poseschallengesforseniors.Morethanhalfof
consumersbetweentheagesof60and80,reportsome
degreeoffrustrationwithcurrentpackaging.Evenwith
theaidofglasses,muchoftodaysofpackagingcanbe
hardtoreadforolderpeople.Thissignalsanopportunity
thatmaybetakenadvantagebyconsumerproduct
companies.Pouchesthatnaturallylendthemselvestocompanies.Pouchesthatnaturallylendthemselvesto
displayingeasy-to-readtypographyandeye-catching
graphicscanbedesignedwithbroadpanelsthat
communicateclearlywitholdershoppers.Additionally,
olderconsumersarepronetodexteritychallengesand
appreciatetheinherentergonomicdesignfeaturesof
flexiblepackagingsuchaseasy-to-openandhold
poucheswitheasy-to-usepoucheswitheasy-to-useresealableclosures.
Flexiblepackagingwithconvenient,easy-to-usefeatures
andsuperiorbarrierprotectionproperties(suchasseal
qualityandtolerancetomicrowaveoventemperatures)is
expectedtorealizeconsiderablemarketgains.
Growingreplacementofrigidandsemi-rigidcontainers
withflexiblepackagingthatofferssustainableadvantages
andenvironmentalresponsibilityinconsumerproduct
categorieslikefrozenfood,snacks,healthandbeauty
andpetfoodarehelpingtofuelthemarket’sgains.
Standuppouches,forinstance,arereplacingmulti-wall
bagsinpackagingbakedgoodsandsnacks.
ManufactuManufacturersseekingtorespondtotheseniormarket
areconsideringdownsizingportionsizes,giventhatabout
29percent(11.3million)ofnon-institutionalizedolder
personslivealone,accordingtoaprofileofolder
AmericansfromtheU.S.DepartmentofHealthand
HumanServices.Thisdemographicpreferstohavethe
optionofchoosingasmalleroranindividual-sizedportion
sincetheytypicallydonotorcannotconsumethesincetheytypicallydonotorcannotconsumethe
contentsofalargercontainerformanyreasons,including
dietaryconcernsandvolumeintakelimitations.Smaller
portionspackagedinfilmsdesignedtooptimizeproduct
shelflifesmartlyrespondstoseniorshoppersandtheir
evolvingbuyingpatterns.
Whileheritagebrandswithaheavyseniorcustomerbase
arenaturalcandidatesforthesekindsofchanges,the
realityisthatallbrands,eventhosealignedwithyounger
demographiccohorts,arereviewingtheirpackaging
protocols.Afterall,matureadultsalsopurchasemanyof
theseproductsfortheirchildrenandgrandchildren.
AnotherimportantsegmentofthemarketispackagingAnotherimportantsegmentofthemarketispackaging
usedtoprotectanddeliverhealthcaredevicesand
medications,bothOTCandRx,tothepatient.Agrowing
numberofmedicalproductsinflexiblepackagingaresold
directlytotheconsumer,willbedisposableandwill
requireonlysingle-usepackaging.Newmaterialsoffer
optionstobrandsandmanufacturerstoproduceflexible
packagingthatsafeguapackagingthatsafeguardscontentsinsmaller,lighterand
moredurableprimarypackaging–makingstorage,
transportandusagefarmoreeffective.
Forcompanieslookingtopositionthemselvestosatisfy
theneedsoftheburgeoningseniorpopulation,a
packagingpartnerwithdeepknowledge,expertiseand
thecapabilitiestomatchisofprimeimportance.LPS
Industrieshasbeenmeetingthecrucialneedsoftheir
customerssince1959,ensuringproductintegrity,
performance,qualityandconsistency.
Oldercitizens,includingthoseage65and
over,constituteoneofthefastestgrowing
segmentsofthepopulation.
INCREASEINU.S.LIFE
EXPECTANCYGENERATES
GROWINGDEMANDFOR
FLEXIBLEPACKAGING