To make sure your blog is performing at the highest possible level, here are effective approaches for delivering quality content, for determining the proper frequency, for blog promotion (including getting your employees involved), and for building an audience of devoted subscribers.

1. How to Maximize Your
Blog Content

2. MICHAEL BRENNER
CEO, Author, and Keynote Speaker
Marketing Insider Group
SEAN CALLAHAN
Senior Content Marketing Manager
LinkedIn
ANDY CRESTODINA
Co-Founder and Chief
Marketing Officer
Orbit Media Studios, Inc.

3. AGENDA
Orbit Blogger Annual Survey Results
Why HR is the New Marketing
Building a Following of Subscribers
Just for Fun
Audience Q&A

4. POLL QUESTION
How often do you publish on
your company blog?
Answer in the poll module on the console

5. 5

6. 6

7. 7

8. 8

9. 9

10. 10

11. 11

12. 12
The gradual slowing of blogging frequency over time

13. 13

14. 14

15. 15

16. 16

17. 17

18. POLL QUESTION
How do you measure your blog’s
success?
Answer in the poll module on the console

19. Articles Published on Moz.com/blog and Average
Shares

21. Shares & Content Published Over Time

22. No one wants to
be marketed to…
73% of
consumers
wouldn't care if
brands
they used
disappeared.
@BrennerMichael

23. • ONLY 32% employees
“engaged”
• 51% employees “disengaged”
• 17% “actively disengaged”
~ Gallup

24. Not HAPPY
~ FOURNAISE GROUP
@BrennerMichael

25. Make our company happy
OR
Make our customers happy
OR
Make our colleagues happy
@BrennerMichael

26. @BrennerMichael

27. @BrennerMichael

28. THE
@BrennerMichael
Customer
An organization where
everyone is focused on
the customer.

29. What’s in it
for the customer?
@BrennerMichael
Customer

30. Deliver
Results
Through
Collaboratio
n
@BrennerMichael

31. What’s in it for the Customer?
What’s in it for my Colleagues?
What’s In It For The Company?
@BrennerMichael

32. Michael Brenner
CEO, Marketing Insider Group
Author, The Content Formula
@BrennerMichael

33. 5 Steps to Growing Your Blog Subscriber Base

34. 5 Steps to Growing Your Blog Subscriber Base

35. 5 Steps to Growing Your Blog Subscriber Base

36. 5 Steps to Growing Your Blog Subscriber Base

37. 5 Steps to Growing Your Blog Subscriber Base

38. Q&A
MICHAEL BRENNER
CEO, Author, and Keynote
Speaker
Marketing Insider Group
SEAN CALLAHAN
Senior Content Marketing
Manager
LinkedIn
ANDY CRESTODINA
Co-Founder and Chief
Marketing Officer
Orbit Media Studios, Inc.