House Flipping Business

1. FLIP-IT BEST
LIANA - 0882201010
Building wealth, one flip at a time

2. Historical Background
š Property is vital needs for human
š Limited resources of time, energy and channels as an obtacles to achieve a dreamhouse
š FLIP IT BEST as pioneer of house flipping in Indonesia

3. Vision and Missions
š Vision: to be the first House Flipper Company in Indonesia that is always able to provide
superior products and services to clients and all stakeholders
š Missions:
š Maintain product quality in accordance with the needs and desires of clients
š Building a professional, quality and client-focused flipper agent team as a whole
š Always innovate and update technology to ensure the business processes run smoothly

4. DESIRABILITY (4): Do
customers/clients want it?

5. Value proposition
šBecause the problem is there
šNo competitors, YET
šHave our own attractive yet user friendly media / platform /
website and excellent agents

6. Customer Segments
š Age : 27 - 60 years
š Gender : Female, Male or Others
š Type : Individuals / Companies
š Marital status : Single / Married
š Income : 20mio above/month/person
š Location : Nationals
š Target : SEGMENTED CUSTOMER

7. Customer Relationship
š Personal assistance (Flipper agents)
š Automated services (chat with robot in website)
š Co Creation (Company and Client/Customer)

8. Channels
š Method: Online (20%) and Offline (80%)
šOnline: Website Flip-it Best, Ads through social media and TV,
seminars and workshops
šOffline: Offline meeting with potential-current-ex
clients/customers, offline seminars and workshops.

9. VIABILITY (2) What is it worth?

10. Revenue streams
š Pricing mechanism: bargaining, but the profit range is 10 - 30%
š Types:
šTransaction based : direct selling (no additional renovation
performed)
šProject based : renovate based on client’s wish (add.
revenue: renovating services + materials bought)

11. Cost Structure
šApproach : Cost driven, while value driven is
optional
šAs summary, nett profit before tax is around
IDR 900mio *refer to the next slide for details

13. FEASIBILITY (3) Can We deliver it?

14. Key Activities
š Buying property (house hunting)
š Renovating property
š Selling property
š Maintain platform / websites

15. Key Resources
š Financial :
š Investors
š Hard Money Loans
š Lines of Credit or LoC (such as Kredit Investasi (KI), Kredit Modal Kerja (KMK)
and so on)
š Cash
š Human :
š Flipper agents
š Flipper contractors/designers (recruit from individuals)
š Market analysis

16. Key Partners
šNotary
šWeb Developer (company/freelance)
šBanks

17. Growth strategies: Product Development
š Market is existing, more focusing on the different concept of business
š One stop solution with Flip It Best Company (start from buying, renovating, selling and
maintaining the good relationship with clients)

18. Business Model Innovations
š Short term
š Developing the website at the max
š Recruiting the best flippers (agents, market
analyst and contractors) and ensure they
commit with the vision and mission
Company has
š Conduct an active and interactive
seminars and workshops
š Long term
š Expand the business buy buying the
permanent office
š Establish a formal partnership with banks
and real estate agencies
š Implementing an efficient digital
ecosystem (platform ecosystem)
š Business expanding start from house
renting

19. Dream big.
Start small.
But most of all,
START.

20. THANK
YOU
Any questions or
comments? J