Crypto Economics AEBS 2020 Final Project

1. COO CEO
CFOCMO
TEAM 404 NOT FOUND
Improvise. Adapt. Overcome
Katherine Zhang
Cheong Eu Jin Ferrandy Putra Sucipto
Marton David Hilbert

2. Table of content
01
Liquity Business Pitch
My team
Supporting material
02
03

3. Liquity business model canvas
Cost Structure
Key Resources Channels
Revenue Streams
Key Partners Key Activities Customer SegmentsCustomer RelationshipsValue propositions
Liquity is the first
decentralized borrowing
protocol which offers
optimal interest rate(0%)
while giving considerable
returns to lenders.
Ethereum,
Front end platforms
Approach phase: Defi catalogue,
Social Media Ads(e.g. financial
content website like
Investopedia)
Usage phase: Liquity franchised
user interface
Financial resources: LQTY
token, USD reserve, Ether ,
ETH collateral
Intellectual resources:
protocol patent, partnerships
Loan issuance and Redemption fees, Franchise
fee
Loan issuance,
Smart contract automates
borrowing process, Incentives
to lenders
Outsourced to Front end
platform,
CRM: provide relatively more
reasonable protocol to users
(i.e. borrowers and lenders )
• Investors aka
lenders
• DeFi Enthusiasts
Borrowers
• Businessmen
• Low-credit
borrowers
• Digitized
companies
Smart contact insurance fees,
Protocol maintenance fees,
Fixed cost: day to day operation fees

4. Decentralized Borrowing Protocol
Interest-free liquidity Low collateral ratio

5. • Interest-free liquidity
• Low collateral ratio
• Directly redeemable
• Governance-free
• Censorship resistant
• Growth incentives

6. • Smart contract risk
• Lack of users
• Mechanism failure

7. In our previous assignment, we had listed out the probable
problems and limitations of the existing business model.
Problems
• Limited revenue stream
• Scalability
• Mechanism failure and price
stability issue
Strategy and Solutions
• Outsource to develop new subcategory
• Refine our existing business structure with action such as
reduce operating cost, provide more services and
increase internal security.
• Increase the value of stablecoin which can tackle the
price stability issue and prevent it from dropping to
below the standard.

8. Liquity business model canvas
Cost Structure
Key Resources Channels
Revenue Streams
Key Partners Key Activities Customer SegmentsCustomer RelationshipsValue propositions
Ethereum,
Front end platforms,
Adopt more stablecoins,
Elite programmers and
DeFi Enthusiasts
Approach phase: Defi catalogue,
Social Media Ads(e.g. financial
content website like
Investopedia)
Usage phase: Liquity franchised
user interface
Financial resources: LQTY
token, USD reserve, Ether ,
ETH collateral , other
stablecoins
Intellectual resources:
protocol patent, partnerships
Loan issuance and Redemption fees, Franchise
fee, new revenue streams from newly build
functions
Loan issuance,
Smart contract automates
borrowing process, Incentives
to lenders, New functions
Outsourced to Front end
platform,
CRM: provide more functions
which can increase
interactions between users in
Liquity platform (i.e.
borrowers and lenders )
• Investors aka
lenders
• DeFi Enthusiasts
Borrowers
• Businessmen
• Low-credit
borrowers
• Digitized
companies
Smart contact insurance fees,
Protocol maintenance fees,
Incentives to outsourced programmers
Platform development and maintenance fees
Fixed cost: day to day operation fees
Liquity is an interest-free
version of MakerDao which
enables borrowers to issue
a loan at ease.

9. Executive
plan
Strategic Marketing
Liquity was launched just a month a
ago;therefore, this year we will aim to scale
our business as much as possible. Leads and
social media ads will be generated to increase
the popularity.
New subcategory
Liquity will outsource to build a one or more
subcategory such as a new investment protocol
which can target new customer segment and
benefit the investors.
Integration
A multi-functional Liquity platform will be
created and services will be integraded to
provide an awesome and fabulous user
experience.
Feedback & Refine
New subcategory prototypes will be tested in a
niche market and feedbacks will be collected
to further refine those prototypes. More
employees will be hired to manage those
products.
Convert
This year, Liquity should have already acquired
a big market share; therefore, our services will
be enhanced and diversified to increase
Liquity’s revenue.

10. High Return Investment Protocol
The existed borrowing protocol’s key features are Interest-free and Low collateralization ratio.
Hence, investment return is relatively lower than other platform or protocol.
Hereby, we propose High Return Investment Protocol which enables investor to invest in annual
basis and the funds will be monitored by prestigious startup accelerator (Y- Combinator) and/or
top investment firm ( The Blackstone Group).

11. Team 2 DATMEZ

12. Investors Investment pool
Startup Accelerator
Private equity firm
Startup A
Startup B
Company A
Company B
High Return Investment Protocol with DCEP
DCEP
DCEP will be the only
trading currency in HRIP

13. CEO of Liquity
Ferrandy
▪ BBA, East China Normal University & Emlyon Business School
(2019-2023)
▪ Science Major, Ciputra High School(2017-2019)
▪ A Chinese Indonesian who was born and raised in Surabaya,
Indonesia.
Talents
Video Music Fixed GearTravelling
Education & Culture
Ambition
Teamwork
Stress
Management
Multilingual
Public
Speaking
Analytical
skills
Skills
Languages
English
Bahasa
Indonesia
LinkedIn
Page:https://www.linkedin.com/in/ferra
ndy-putra-sucipto-95379b1a4/
Contact Numbers:+86
19821274198
Email Address:
ferrandysucipto@gmail.com
Contact
Investment Banker
Financial Analyst
Chinese
French
Vincit qui se vincit

14. CMO of Liquity
Cheong Eu Jin
▪ BBA, East China Normal University & Emlyon Business School
(2019-2023)
▪ Science Major, Shen Jai High School(2016-2018)
▪ A Malaysian Chinese who was born and raised in Ipoh, Perak
state of Malaysia.
Talents
Education & Culture
Ambitions
Teamwork
Stress
Management
Teaching
Fitness
Training
Analytical
skills
Skills
Languages
Chinese
Cantonese
English
LinkedIn Page:
https://www.linkedin.com/in/eu-jin-
cheong-7356b41a1/
Contact Numbers:+86
18521073843
Email Address:
eujin.cheong520@hotmail.com
Contact
Being an Entrepreneur has always been my career goal and I
have huge interest in Fitness field. Therefore, it would be best if
I’m able to achieve both in the near future.
Entrepreneur in Fitness Industry
Being a Chartered Financial Analyst is my second priority.
Financial Analyst
Bahasa Malaysia
French
Always strive to be a better
version of myself
ReadingPlaying
Guitar
BodybuildingSinging

15. CFO of Liquity
Marton Hilbert
▪ BBA, East China Normal University & Emlyon Business School
(2019-2023)
▪ IBDP Student, Dulwich College Shanghai (2017-19)
▪ A Hungarian born in Budapest Hungary
Talents and Hobbies
Photography CyclingTravelling
Education & Culture
Ambition
Teamwork
Leadership Teaching
Project work
Skills
Languages
Hungarian
English
Mandarin
LinkedIn Page:
https://www.linkedin.com/in/marton-
hilbert-2460421a4
Contact Numbers:+86
18516664673
Email Address:
hilbert.marton@yahoo.com
Contact
I am still trying to see which parts of business truly excite me
Exploring options
French
Success is a journey not a
destination

16. CMO of Liquity
Katherine
▪ BBA, East China Normal University & Emlyon Business School
(2019-2023)
▪ Saratoga High School (2015-2019)
▪ Chinese American born and raised in the Silicon Valley
Talents
Video Music Travelling
Education & Culture
Ambition
Teamwork
Digital
Photography
Zither
Leadership
Bilingual
Skills
Languages
Chinese
English
Shanghainese
LinkedIn Page:
https://www.linkedin.com/in/kathe
rine-zhang-b430011a4/
Contact Numbers:+86
18049996750
Email Address:
katherinezhang022@gmail.com
Contact
My family has been in the jewelry industry for over twenty years,
and we own a jewelry company with markets in both China and
the U.S
Entrepreneur in Jewelry
French
“O brave new world, that
has such people in’t”
by William Shakespeare

17. Improvise. Adapt. Overcome
During our time as a group, we faced quite a few difficulties and disagreements that are
caused by numerous different factors. Some of which are time differences caused by
having one of our member living in the United States with 15 hours time-differences,
causing our group to either needing to have the meeting really late at night or early in
the morning since without following a timeline that everybody could work with the
group work that is produced wouldn’t be at its most optimum result. Another problem
that we encountered along the way is the lack of experience that we had in creating a
business pitch/plan since none of us had ever had any experience being an intern in a
company where giving business pitch to the supervisor. Our understanding and also
perspectives towards economy was also another factor that we found to be a factor of
disagreement for example when doing the “otree” experimental design we spend a lot
of time debating on what the topic of interest should be, experiment style, etc. Causing
us to finish the task and submitting it just a few hours before the deadline. But despite of
our differences we managed to pull through every time and always finish our task to the
best of our capability making us an ideal team to be in the business world.

18. Week1
Week 2
Week 3
Week 4
Week 5
Week 6 Week 7
Week 8-13
Our
Week 5
Week 6 Week 7
Week 8-
13
We did our meetings on wechat video call since
week 8 and our teammates Kenny and Jack
changed their majors on week 7.

20. This spring, we were fortunate to expand our
knowledge in microeconomics with the help of each other.
As a group, we have many advantages that helped us
deepen our understandings. First of all, we have people
from different countries with different backgrounds. This
sparked many unique conversations with different
perspectives, and the clash of ideas broadened our views.
Secondly, all group members have unique characteristics.
We had strong leaders, stringent requirements, lively
atmospheres, and much more. Group members were
inspirational, and it was a true honor to work with
everyone. We all have clear goals for the future, and
everyone is different. Even if we won’t be able to work
together again in the future, this will still be a memorable
and educational experience for us.
Team Reflection

21. This Spring semester has been one of the most unique not only
for me but probably for everybody. For the first time in my life
I’ve had online learning/classes which is something that I
would’ve never done had it not been for the pandemic. Despite
of all the setbacks we had during this semester, we were
fortunate enough to be equipped with qualified Professor like
Professor Zhang and also a talented T.A. like Rui Zhi who guided
us through the semester. After finishing this semester I’ve come
to learn that microeconomics isn’t as scary as it sounds, how
cryptocurrency works and what are the advantages that future
entrepreneur will have over modern finance technology and
many more. Being an investment banker or a financial analyst
has always been a life long dream of mine. With risk analysis
and other financial as well as economics knowledge being
taught this semester I’ve come to realize that I’ve still got a lot
to learn in order to be able to pursue my goals and I will be
eager to meet Professor Zhang again in the future for other
courses she’s going to be teaching. Ferrandy Putra Sucipto

22. This unprecedented spring semester has certainly changed
everyone’s lifestyle including students like us. Although, online
learning seems to be tougher than usual; however, we were
fortunate to have excellent teachers like Sunshine who taught
us well and comprehensive even in this period. Now I have
deeper understanding in Microeconomics, Behavior Finance
and Cryptocurrency which would help me to think differently
and in a more professional perspective. As my career goal is to
become an entrepreneur in fitness industry, consumer and
producer theory would provide a guidance which might lead
me to succeed in the near future. Moreover, I will continue to
pursue knowledge about cryptocurrency as we have
acknowledged that it’s the new future. At last, I would also like
to sharmy e knowledge about Economics in the future as
Feynman technique implies the best to be remembered is to
teach others.
Cheong Eu Jin

23. This Spring semester started with a great deal of uncertainty,
while this uncertainty in the world has not changed much, we
the students have gone through around sixteen weeks of
learning. Gaining new knowledge that makes our minds more
rich. In our microeconomic course we start off with the video
lectures but later on moved onto the more interactive
experiment with Otree and the class with a crypto economics
professional and the decentralized finance. I have to personally
say that I don’t like online classes because it makes less you
productive and accountable with work. However, it all a
question of able to adjust and work in the extreme
circumstances. Now, due to these extreme circumstances lots
of changes happened some good and some bad but thanks to
having so much time on our hands we can take a step back see
how we can use it more valuably.
Marton Hilbert

24. Personally, this is an extremely valuable lesson for me,
especially the part about crypto economics. I have had
experiences with crypto economics before and made a little
money out of it a couple of years ago. However, due to a lack of
knowledge and lack of confidence in this promising field, I
stopped investing in crypto economics, bitcoin in specific. This
class gave me a better understanding about crypto economics
and more importantly, lightened up my interest to return to
this field again.
Katherine Zhang

25. THE END