A Case Study of the Urban Development in Naga City, Central Business District 1: Sector 3

1. ALIGNING PAST TO FUTURE: RECOGNIZING
HISTORICAL DEVELOPMENT AND APPLYING
INTEGRATED URBAN PLANNING
AT CENTRO OF NAGA CITY
A Case Study of the Urban Development in Naga City, Central
Business District 1: Sector 3
AGUILA, DELOS SANTOS, LOZANO & VICTORIA

2. "AS AN ARCHITECT YOU DESIGN FOR THE
PRESENT, WITH AN AWARENESS OF THE
PAST, FOR A FUTURE WHICH IS ESSENTIALLY
UNKNOWN." - NORMAN FOSTER
Changes, developments, and modernization
are inevitable and seem to be a way to make
a specific community economically
productive and socio-cultural successful.
Through the construction and development
of new functions and modern design
concepts which contribute positively to the
process of urbanization and social changes.
However, these developments somehow
affected the history and culture of an area
as people demanded and expected
improvements through the years.

4. PROBLEM
STATEMENT
What is the status of Naga Central Business District 1 Sector 3 in terms of environmental
issues and natural conditions?
1
2
3
What are the facilities and amenities needed to be applied in the development that can help
ease the concerns when it comes to accessibility and mobility in the sector?
How does poor urban planning affect the socio-cultural aspects of the community and the
people in the area? And what could be the potential strategies and urban design solutions that
could apply to address these concerns?

5. To create recommendations that may
help to improve and conserve the
existing environmental and natural
conditions of Sector 3 and search for
conceivable ways to encourage the
public to maintain and preserve the
improved environmental condition of
the area given a feasible proposed
urban design solution.
THE
RESEARCHERS
AIMS TO
RESOLVE ..
2
3
PROJECT
OBJECTIVES
1
To identify the different accessibility
and mobility problems that concern
the local drivers, commuters, bikers,
and private vehicle owners of the said
area.
To address the existing socio-cultural
problem that concerns the locals,
including minority groups and
organizations, historical and cultural
conservatives, businesses, and
socioeconomic status because of the
existing poor urban planning.

6. CENTRAL BUSINESS
DISTRICT I
Naga City, Camarines Sur

7. ENVIRONMENTAL
CONCERNS
Focusing on the conservation and development of its existing natural resources and local environment. Reconsider re-planting natural
vegetation such as sun-shading trees and ornamental plants within Naga City's central business district one. Due to the continued use of single-
use plastics in these years, which is also one of the major reasons for flooding and waste pollution, the researcher, with the guidance and
assistance of the LGU, will first strengthen the implementation of the existing ordinance about the recycling and reduction of single-use plastics
in the city, specifically their 10-year Solid Waste Management Plan by the program called “wide plastic bank ecosystem” that was started last
2020. Simultaneously, in this will strengthen the re-implementation of the existing waste disposal management system and will start to conduct
prior research about a “zero-waste management system”
ZERO-WASTE
MANAGEMENT SYSTEM
WIDE
PLASTIC
BANK
ECOSYSTEM

8. ACCESIBILITY
MOBILITY
Provide potential strategies for encouraging people to walk and use public
transportation, when necessary, given a commendable, safe, and walkable
environment & apply a friendly, safe, and accessible bike lane.
Design and plan a relocation site for the city's street vendors who
obstructed and bombarded the city's sidewalks without interfering with
their profit and target market, or consumers. and re-implement local
ordinances about this problem. A feasible solution that will widen and
make the sidewalks functional and accessible to the locals and
commuters, which will encourage them to walk.

9. HISTORICAL
CONSERVATIONS
Re-consider and preserve the existing historical and cultural site or property in the said sector using
modern technology and local awareness with the help of the local government unit (LGU) and
independent organizations such as the Heritage Conservation Society and Cultural conservation
organizations through public awareness city ordinances.

10. WEAKNESS
Vehicular Traffic during rush hours
Air pollution and Noise pollution
Waste and Drainage System
Lacks Vegetation
STRENGTH
Accessible to transportation and
various establishments.
Future innovation and
improvements
SWOT
ANALYSIS

11. OPPORTUNITIES
Future Developments and
Establishments
THREATS
Prone to future pollution (noise, air,
waste, etc.)
Prone to fire due to tangled electric
wirings
Prone to typhoon and earthquake
damages
SWOT
ANALYSIS

12. ASSIMILATION
A phase of general information that
support and justify the problems within
the sector.
URBAN
DESIGN PROCESS
GENERAL STUDY
investigation of the nature of the
problem as well as potential solution
that may adress the problem
PLANNING &
DEVELOPMENT
the phase where execution of one or
more solutions happens
COMMUNICATION
the communication of the choses
solutions to the community and
government

13. PERTINENT
DOCUMENTS
AN ORDINANCE WITHDRAWING FROM PUBLIC
SERVITUDE THE PRIETO STREET FROM CORNER J.
HERNANDEZ AVENUE UP TO CORNER GENERAL LUNA
STREET FOR THE PURPOSE OF UTILIZING THE SAME
AS RELOCATION SITE FOR SIDEWALK FRUIT
VENDORS AT THE CENTRAL BUSINESS DISTRICT I
(CBD I) UNTIL SEPTEMBER 30, 2010, PROVIDED, THAT
PEDESTRIAN LANES AND SERVICE STAIRS THEREON
SHALL BE MAINTAINED OPEN FOR THE USE OF THE
GENERAL PUBLIC:-
HON. GABRIEL H. BORDADO, JR.
ORDINANCES
ORDINANCE NO. 2010-045
On joint and collective motion Be it
ordained by the Sangguniang Panlungsod of
the City of Naga, that:
SECTION 1. – The Prieto Street from corner
J. Hernandez Avenue up to corner General
Luna Street is hereby withdrawn from
public servitude for the purpose of utilizing
the same as relocation site for sidewalk
fruit vendors at the Central Business
District I (CBD I) until September 30, 2010,
provided, that pedestrian lanes and service
stairs thereon shall be maintained open for
the use of the general public;
SECTION 2. – This ordinance shall take
effect upon its approval.
ENACTED: September 14, 2010
CITY GOVERMENT OF NAGA
ORDINANCE NO. 2003-003
AN ORDINANCE CREATING A TASK FORCE FOR THE
PRESERVATION AND RESTORATION OF ALL
HISTORICAL AND CULTURAL BUILDINGS AND
STRUCTURES IN THE CITY OF NAGA, PROVIDING
INCENTIVES TO COOPERATORS THEREOF AND
PENALTIES FOR VIOLATIONS THEREFOR :-
Sponsor: Hon. Lourdes V. Asence, M.D.
ORDINANCE NO. 94-063
AN ORDINANCE PROHIBITING VENDING INSIDE TRIMOBILE
STATIONS AND ALL WAITING SHEDS AND PROVIDING
PENALTIES THEREOF:
Author: Hon. Manuel Flores
SECTION 1. - TITLE. - This ordinance shall
be known as the “Ordinance Creating the
Historical and Cultural Landmarks
Preservation Task Force”.
SECTION 2. - DEFINITION OF TERMS. - As
used in this ordinance, the terms: (...)
SECTION 3. - It is hereby mandated
that all historical and cultural
buildings and structures in the City of
Naga shall be preserved and restored
and for this purpose, it shall be
prohibited for any owner,
administrator or any person or
corporation managing or administering
the same to destroy or demolish these
buildings and structures.
SECTION 4. - The Historical and Cultural
Landmarks Preservation Task Force shall be
comprised of the following: (...)
SECTION 1. - DEFINITION OF TERMS. - As
used in this ordinance:
a. TRIMOBILE STATIONS - Color-coded
waiting sheds within the Central Business
District for trimobile passengers.
b. WAITING SHED - a covered structure
constructed for the use by the general
public as a temporary cover against rain or
sun while waiting for transportation and
for similar purposes.
c. VENDING - the sale of any item from any
makeshift stall, stand or other similar
contraptions.
SECTION 2. - PROHIBITIONS. - Vending is
hereby prohibited inside trimobile stations
and waiting sheds and within a radius of 1
meter from the posts of the same structure.
SECTION 3. - EXCEPTIONS. - The City
Mayor may temporarily allow vending
within and around specific (...)

14. PAYPARKING
DESIGN
SOLUTION
The vacant area between PNB and Imperial
Building is a potential space for developers and
investors. Such as a place for pay parking. Free
parking is frequently regarded as a fundamental
public good by municipal officials and citizens, but
it also encourages drivers to park in spots that are
longer than allowed by the signs, slows down
traffic, and can cost businesses money.

15. PEDESTRIANS
& RAMPS
DESIGN
SOLUTION
PEDESTRIANS
RAMPS
IMPLEMENTED
Redevelopment and reconstruction of sidewalks to
widen them and implement PWD-friendly and
visually impaired design solutions for the benefit of
residents and pedestrians will create a walkable,
interactive space for pedestrians.

16. SUSTAINABLE
DESIGN
SOLUTION
DRAINAGE
SYSTEMS
DRAINAGE SYSTEM
In connection with the replanting program of the
natural vegetation and trees inside the Centro, on
the initiative of the researchers, the city will start
to introduce a suitable "sustainable drainage
system" inside the main city first, specifically in
Sector 3, linking and integrating it with the
replanting program with the support and further
consultations to the allied professionals and
stakeholders.

17. SOLAR
POWER LED
DESIGN
SOLUTION
installation of solar-powered lighting plant at this
project contains a wide variety of lighting products
to meet the needs of their customers. From high-
output light fixtures to light bulbs, this project has
everything that a user could need.
STREET LIGHTS

18. SPRINKLERS
DESIGN
SOLUTION
S
P
R
IN
K
LER
S
BIKELANES
This bike path are ideal for those who enjoy going for an
evening ride. It's made of materials that emit light and
glow in the dark. Its glow makes it far safer than a
standard bike path and far more entertaining.
TREE GUARDS
APPLICATION OF
Self-cleaning road and highways (in relation to
sustainable rain and storm-water collection system)
together with the self-cleaning urban walls and fences.
Tree guards serves as an urban solution that help plants
breath and avoid damaging as well the pavements.

19. BIKE PARKING RACKS
URBAN
FURNITURE
Bench and sitting area both for
loading and unloading/waiting
area (made up of eco-friendly
and recyclable materials)
Provide extensive and better-quality bike parking
alternatives, most cyclists will use them. Offering secure
parking solutions also increases visibility and security.
AMENITIES

20. SOLAR POWERED
SHADED BENCH
URBAN
TREE HOUSE
Urban tree houses are already a trend
inside the center (both for mixed-used
commercial and residential buildings)
AMENITIES
Urban furniture that offers shade during
day time and light at night.

21. URBAN
FURNITURE
TRASHBIN
AMENITIES

22. DESIGN OUTLINE OF
IMPLEMENTATION
STRATEGY
PLANNING
taking into consideration the
outcomes and issues that might
encounter
MONITORING &
MAINTAINCE
for further improvements and
safety of the design
solution applied
INSTALLATION/
CONSTRUCTRION
where the design solution is built and
used by the community
ASSESMENT
evaluating if how feasible the design
solution by means of functionality
and safety

23. LIMITATIONS & UNANTICIPATED
CONSEQUENCES
DATA ACCESS IS LIMITED
The researchers encountered various issues and problems during
data collection due to limited access to some restricted data and
information from local to international archives.
TIME CONSTRAINTS
Academic researchers, like students, may have to meet
deadlines for submitting manuscripts to journals or face
other time constraints related to their research.
CONFLICTS CAUSED BY CULTURAL
PREJUDICE & OTHER PERSONAL
ISSUE
Researchers' cultural backgrounds or perspectives on a subject can
influence their views of it, potentially impacting the validity of a
study.
PROBLEMS WITH RESEARCH
SAMPLES & THEIR SELECTION
Researchers observed that the research samples and the
selection of respondents were not appropriate for the target of
the study, resulting in its failure to be met.
THE INADEQUATE SAMPLE OF
SIZE FOR STATISTICAL ANALYSIS
The researcher also experienced an inadequate sample size for
statistical analysis due to some factors and circumstances,
especially in connection with the data gathering method.
LACK OF PREVIOUS RESEARCH
STUDIES ON THE TOPIC
The researcher's citing and referencing of prior research studies serves
as the foundation of their thesis or study's literature review, but due to
unforeseen circumstances and time constraints, this target goal has
fallen short.

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25. https://www.scribd.com/document/616464044/Aligning-Past-
to-Future-Recognizing-Historical-Development-and-Applying-
Integrated-Urban-Planning-at-Centro-of-Naga-City-Docx
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