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Using Social Media for the Audio Visual Business
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yourmindframe.com
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www.kylelacy.com @kyleplacy facebook.com/kyleplacy
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SlideShare Link
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225,460 25-55 year
old college graduates within 10 miles of Indianapolis, IN
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75% Social media
users say email is the best way for companies to communicate
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70M Tweets Sent
a Day
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138% increase in
spending by email consumers than traditional consumers
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101M LinkedIn Members
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1,833,880 28-64 who
live in Indiana
13.
300,000 New Twitter
Accounts Created Every Day
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13,440 35-55 who
live 25 miles around Spiceland, IN
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However... there is
a problem with statistics and trends
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We focus everything
on brand awareness from benches and billboards to direct mail and event marketing
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We forget that
the shift is to the customer
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It is about
WHO instead of how many
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34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
Branding and
Storytelling Activity
46.
47.
Being Socially Relevant
48.
49.
50.
51.
52.
53.
54.
Educate the people
on what you offer, how and why
55.
Stories give us
context and context helps us understand things
56.
Stories inspire more
people to action
57.
58.
59.
60.
61.
Tweets
62.
Text-based posts of
up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers)
63.
64.
@
65.
66.
RT
67.
68.
69.
#
70.
71.
72.
73.
74.
75.
Lists
76.
77.
78.
79.
Personal Use of
Twitter
80.
81.
82.
83.
Finding the Real
People on Twitter
84.
Email
85.
86.
87.
Search
88.
http://search.twitter.com
89.
90.
91.
92.
Other Sites
93.
http://nearbytweets.com
94.
95.
http://listorious.com
96.
97.
Lunch
98.
99.
100.
101.
102.
103.
104.
105.
106.
107.
108.
Community and Content
Dev
109.
Facebook Ads for
Lead Generation
110.
111.
112.
113.
114.
115.
116.
117.
118.
119.
120.
Networking Community Distribution
Content Video Distribution
121.
122.
Activity
123.
124.
125.
126.
127.
Capturing is about
engagement with people
128.
129.
130.
131.
132.
133.
Educate people on
what you offer, how and why
134.
135.
136.
What makes you
different from the competition?
137.
138.
Compel to opt-in
and JOIN the community or fans and customers
139.
140.
141.
Ask individuals to
purchase via mail, email, Facebook, Twitter, and text messaging
142.
They first need
to be involved in the process
143.
in order to
deliver the right messaging, technology, and product
144.
145.
Allow new and
past customers to share their experience working with your company
146.
147.
148.
149.
150.
151.
152.
Creating brand advocates
is just as important as creating brand awareness
153.
154.
155.
156.
157.
158.
159.
160.
161.
162.
Activity
163.
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