This Excel capstone project analyzes Netflix's growth in subscribers, revenue, and stock price from 2018-2020 using four datasets. The analysis finds that while Netflix grew exponentially in the past, growth has slowed in Asia-Pacific regions due to high prices, language barriers, and lack of local content. The dashboard visuals and conclusions recommend Netflix lower initial prices, increase localized content, and close the gap with competitors to better capture the large untapped Asian market.

1. EXCEL CAPSTONE
PROJECT
TOPIC
Created by:-
Kushagra Pathak

2. Contents of the Presentation
 Problem Statement
 Datasets
 Analysis
 Visualization of Dashboard
 Summary/Outcome
 Conclusion
 Data-Source/Video link

3. Problem Statement
 Why Netflix
Netflix is one of the Major Ott platforms present in the world. Netflix is the
world’s leading streaming entertainment service with over 195 million paid
memberships in over 190 countries enjoying TV series, documentaries and
feature films across a wide variety of genres and languages.
 Netflix grew exponentially in the previous years, but the growth of it is
bit slow in Indian subcontinent/ Asia Pacific region.
 Overcome the competition and ensure a steady user growth resulting in
higher profits for Netflix

4. Datasets Used
 4 different datasets: -
 Yearly stock market growth from 2002 to 2020
 Yearly subscriber growth from 2018 to 2020
 Yearly revenue growth from 2018 to 2020
 Movies and shows ratings on different platforms like IMDB, Metacritic,
HiddenGem, RottenTomatoes from 2017 to 2020

5. Analysis
Highest rated movie on IMDB No festival - 9.7/10
Highest rated movie on MetaCritic The Godfather - 100/100
Highest rated movie on Rotten Tomatoes The Godfather - 98/100
Highest rated movie on Hidden Gem No festival - 9.8/10
Rating of maximum movies on IMDB (5-6)/10
Rating of maximum movies on Rotten Tomatoes (81-100)/100
Ratting of maximum movies on Meta Critic (41-60)/100
Rating of maximum movies on Hidden Gem (7-8)/100
Rating of maximum series on IMDB (7-8)/100
Rating of maximum movies on Rotten tomatoes (61-80)/100
Ratting of maximum movies on Meta Critic (61-80)/101
Rating of maximum movies on Hidden Gem (7-8)/100
Highest voted movie on IMDB Shawshank Redemption - 2.3 Million Votes
Type of genre has most movies / series Comedy
Which region generates maximum Revenue for Netflix North America
Highest stock prize rise in which year 2020 ( $382.77 to $567.98 )
Lowest stock prize drop in which year 2019 ( $421.38 to $382.77)
Asian subscribers increment from 2018-2020 4%
European/ Middle East/africa subscribers increment from 2018-2020 8%
Revenue from Asia increased 2% of Total Revenue
Reveue from European/ Middle East/africa increased 5% of Total Revenue
Maximum Revenue generated by North America in 2018+19+20 23875186000

6. Dashboard Visuals

13. Summary / Outcome
 Summary of Analysis:
o Netflix is the only platform which doesn’t have an alternative business
o Price is very high in comparison to it’s competitiors.
o Language is a barrier.
o Regional language content is more preferred.
o Maximum of Indian/Asian audience is not familier to the OTT culture.
Yearly Plans of different platforms:
9588/-
[4 Screens]
999/-
[3 Screens]
999/-
[3 Screens]
300/-
[5 Screens]
499/-
[1 Screen]
999/-
[2 Screens]

14. Conclusion
o Indian Market: -
o Current subscriptions: 20 million
o Current Competition (market captured by the competition): 100 million
o Market opportunity: ~ 100 million
 Netflix needs to loosen the entry barrier at the initial level and focus on user base
 Netflix needs to compare it’s pricing with it’s competitors
 Asia Pacific could be dream market for any company, Netflix needs to make use of it’s
name.

15. Source links
 https://www.kaggle.com/pariaagharabi/netflix2020?select=DataNetflixRevenue202
0_V2.csv
 https://www.kaggle.com/aayushmishra1512/netflix-stock-data
 https://www.kaggle.com/ashishgup/netflix-rotten-tomatoes-metacritic-imdb
Video Link: - https://drive.google.com/file/d/10ocjB0zHvMZImrk-LAsBzENDQMq86kQR/view?usp=sharing