Free worksheet to optimize your #LinkedIn profile.

1. Kristine Ketel
Operations Management, Instructor, Writer
2532 N. 4th Street, Suite 157, Flagstaff, AZ 86004 … Kristine.Ketel@gmail.com
LinkedIn Personal Profile Worksheet
Header
Photo: Professionally taken, Professional appearance
 Upload professional photo
Title: Memorable, use keywords you want to be known for
Questions to think about
 What do you do? (NOT your job title, but what actions do you perform, what do you create?)
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 What are you known for?
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 Don’t use meaningless terms like “guru”, “ninja”, “specialist”, “manager” here
 120 Character maximum. Make each character count!
 Write your title here
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 Post your title
Location: Where do you do what you do?
 Enter your location
Business Sector: What category best describes what you do?
This is a drop down list, choose the “best fit” or “majority” of work match
 Choose your Business Category

2. Kristine Ketel LinkedIn
Operations Management, Instructor, Writer Profile Page Worksheet
Page 2 of 3
2532 N. 4th Street, Suite 157, Flagstaff, AZ 86004 … Kristine.Ketel@gmail.com
Vanity URL
This is your LinkedIn Website address. It is unique to your account.
 Edit your LinkedIn URL; make it easy to remember
Contact Information
How do you want people to find you and contact you?
Email: Your preferred email contact.
 Should be the same email used to create the LinkedIn account
IM: Instant Messenger Account
 Enter your Instant Messenger account here if you want to be contacted by IM
 Use with caution! IM messages expect an immediate response
Twitter:
 Enter your Twitter user name here
Websites: Any website, blog, RSS Feed, that you manage
 Chose “Other” as the Type
 Enter a descriptive “Website Title”
 Enter your website URL
Phone:
 Enter your business contact phone number or mobile number here
 Use with caution! Decide if you want your mobile number available to anyone and everyone
Address: Physical address if appropriate for your business
 Do you need the pubic to be able to find your physical location?
 You can also use a mailing address here if that is more appropriate for you

3. Kristine Ketel LinkedIn
Operations Management, Instructor, Writer Profile Page Worksheet
Page 3 of 3
2532 N. 4th Street, Suite 157, Flagstaff, AZ 86004 … Kristine.Ketel@gmail.com
Background
Summary: Overview of your skills and experience
 Create a compelling summary of your background that inspires trust and confidence
 Use keywords from your industry and specialization (this text is searchable by others)
 Post your summary
Experience: Detailed job history (think resume data)
 List all past jobs with job titles, dates employed, and work experience
o For non-descriptive or company specific job titles, note the standardized job title also
EX: IT Ninja (Systems Administrator / Sys Admin) or Data Guru (Data Analyst)
 Use keywords from your industry and expertise
 Don’t forget to list your current position
 Complete this section with active verbs and details where possible
o Instead of “Managed staff”, give details, such as:
 “Managed a team of six salespeople. My team increased sales 25% last year.”
Skills & Endorsements: Provided by your contacts
This section will grow as you increase the number of connections
Volunteer Experience & Causes: Causes you support
 Enter any volunteer positions that you have held
 Enter causes that you are passionate about
o Shared interests also spark networking opportunities
Education: Formal and informal education attended
(Degrees, workshops, internal training programs)
 Enter all degrees you have earned
 Enter any incomplete college programs (note anticipated graduation date if applicable.)
o If you are not intending on graduating from this program, list the attended dates and
any relevant classes or knowledge gained while you were attending
 List any extracurricular activities (student government, sports, internships)
Additional Information: hobbies, interests, personal data
 This is an open area to share hobbies or interests
 This is also the place to share other information that you want people to know about you