Is your lead database growing rapidly (because you’re an amazing marketer) but your instance can’t seem to catch up? Fear not! We have a list of power tips that will shake out minor Marketo program nuances that add up to have a larger impact on your system as it grows. We’ll work from the foundation up, taking a look at key product and program features including: Request Campaign, Workspaces, Campaign Sync, and Tags. We’ll give you the power tools to overhaul your programs without collapsing the overall structure. Then, we’ll drill into campaigns and reinforce them to increase their load-bearing capabilities. You’ll be left with a fully renovated instance, so put on your hard hat and let’s get to work! http://events.marketo.com/summit/2016/sessions/will-it-scale-tips-and-tricks-to-build-scalable-programs-in-your-marketo-mansion

1. Will it Scale?
Tips and Tricks To Build Scalable Programs in Your
Marketo Mansion
Kristen Malkovich
Solutions Architect,
Perkuto

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Rebuilding Your Foundation
• Request campaign
• Workspaces
• Salesforce Campaign Sync
• Tags
Disclaimers: This information is controversial and I love This Old House

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Request Campaign

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Request Campaign

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Workspaces

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Workspaces

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SFDC Campaign Auto-Sync

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SFDC Campaign Auto-Sync

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Tags

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Tags

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DIY Remodel
• Use Request Campaign for API programs ONLY
• Workspaces and partitions are a must have for larger
instances and more complex buying cycles
• Use auto-SFDC campaign sync only for necessary
programs and in flow steps
• Tags and channels are your best friends

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Questions?

13. Thank You!