Improve Marketo Campaigns with CloudETLHooks Functions
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Get real value out of Marketo's Webhooks feature. Use CloudETLHooks to add string functions, date functions, math functions and more to your Marketo Smart Campaigns. See a few actual examples of Webhooks in use.
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Improve Marketo Campaigns with CloudETLHooks Functions
- 1. Interesting Use Cases for Marketo Webhooks www.CloudETLHooks.com
- 2. CloudETLHooks Overview Use CloudETLHooks to augment your Marketo implementation through Marketo Webhooks. Improve your campaigns and update your leads/contacts with: • String Functions • Math Functions • Name Functions • Time/Date Functions • Conversions
- 3. String functions included in CloudETLHooks Standard API: • • • • • • • • • • • • ECHO TO_UPPER TO_LOWER TO_PROPER TRUNCATE COUNT_CHARS COUNT_WORDS CONCAT_STRINGS FIX_STATE RANDOM_STRING PLURALIZE FORMAT_PHONE
- 4. Math functions included in CloudETLHooks Standard API: • • • • • • • • • • • • SUM AVG MIN MAX ADD SUBTRACT MULTIPLY DIVIDE RANDOM_NUMBER ORDINALIZE INCREMENT DECREMENT
- 5. Conversions included in CloudETLHooks Standard API: • • • • • • INCHES and FEET INCHES and CENTIMETERS INCHES and MILLIMETERS FAHRENHEIT and CELSIUS POUNDS and KILOS POUNDS and OUNCES
- 6. Time/Date functions included in CloudETLHooks Standard API: • • • • • • • • CURRENT_TIME CURRENT_DATE PAST_DATE FUTURE_DATE ANNIVERSARY AGE_FROM_BDAY DATE_PLUS DATE_MINUS
- 7. Special Use Cases Here are a few interesting things you can now do using Marketo Webhooks to call the CloudETLHooks API. Each call passes lead/contact info from Marketo to CloudETLHooks, and updates Marketo with the results.
- 8. • Generate passwords or Loyalty Program ID. • Ensure that states entered in web forms comply with Postal standards. • Copy one Marketo field to another field on the same lead. • Add a value from an external scoring system.
- 9. Generate passwords or other random strings Function……………... RANDOM_STRING Optional parameter… length Returns………………. string_out •Passwords •Loyalty IDs •Security Tokens •Single-use Keys
- 10. Data integrity for 2-character state codes Function……………... FIX_STATE Required parameter.. string_in Returns………………. string_out Wrong Values •Ne •Neb •Neb. •Nebr. •Nebraska All Converted to NE
- 11. Copy a value from one Marketo field to another Function……………... ECHO Required parameter.. string_in Returns………………. string_out Store prev value of field changes. Write single form field to 2 database fields.
- 12. Add 2 values and update lead w/ results Function……………... ADD Required parameter.. value1_in & value2_in Returns………………. value_out Pass in •Lead Score •External Score Add them together Return result Store in Lead Score
- 13. Additional Resources Info available at www.CloudETLHooks.com PDF •CloudETLHooks API Usage Guide •CloudETLHooks for Marketo Webhooks •CloudETLHooks Error Codes •CloudETLHooks Fix State Web •API Quick Guide •API Error Codes •State Correction Info