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By
Harshala Shewale
Techno-functional Consultant
Eternus Solutions Pvt. Ltd.
Empower Sales Reps With
High Velocity Sales
Lets connect on twitter @HarshalaShewale
Key Takeaway
• High Velocity Sales (HVS) Overview
• USBs of HVS, how it helps Inside Sales
Rep to get smarter!
• Key Features
• Configuration Walkthrough
• Pricing
High Velocity Sales
Overview
Inside Sales Vs Outside Sales
Sales Industry Transformation
& Market Demand
Benefits Of Inside Sales Model
USBs Of High Velocity Sales
Overcomes Challenges in Sale Process
Creates Winning, Repeatable Sales
Cycle
Help Reps Sell Faster And Smarter
Helps in Lead Prioritization
All in One Screen
High Velocity Sales Top Features
Sales Cadence Work Queue
Einstein Activity
Capture
Einstein Lead
Scoring
Lightning Dialer
Lightning Sales
Console
Sales Cadence
• Sequences of sales
outreach activities
• Can add email, wait,
phone call, call scripts,
branch to decide which
route to take.
• Connect to other sales
cadence
• Helps in easy onboarding
of new rep
Add Cadence
to Record
• From List View / Record
Detail View
• Add to Sales Cadence :
add prospect to existing
sales cadence
• Add to My List : Add
separate call or email
Work Queue
• Show prioritized list of
emails, calls, and tasks
• Build strong pipeline
• Reps can also tackle their
own list of one-off activities
from My List
• Reps can skip a step or mark
it complete
• Can segregate items
Einstein Activity
Capture
• Associates events and emails
to records from Microsoft or
Google account
• Goodbye to manual activities
logging
• Contact data is captured to
create email insights
• Can control activities sharing
Einstein Lead
Scoring
• Works on AI
• Helps sales reps to convert
and prioritize more leads,
faster
• Scores using historical lead
closing data and factors
involved
• Select all fields or only
business driven fields
Lightning Dialer
• Call contacts by clicking their
phone number in Salesforce
• Log calls, take notes in the
app, and more.
• Prerecorded voicemail
messages
• Select all fields or only
business driven fields
• Comes with separate cost
Lightning Sales Console : All in one place
Configuration
• Enable High Velocity Sales
• Assign necessary permission
set licenses to sales rep and
sales managers
• Setup Einstein Lead scoring
• Set up Lightning Dialer
• Set up Einstein Activity
Capture
• Configure Lead, Contact and
Account layouts, list views
High Velocity Sales
Pricing / Licenses
• Permission Set License
• High Velocity Sales
• Permission sets License
• High Velocity Sales User
• High Velocity Sales
Cadence Creator
References
• https://www.salesforce.com/content/dam/web/en_us/www/documents/datasheets/sales-
cloud-einstein-leadscoring.pdf
• https://help.salesforce.com/articleView?id=einstein_sales_setup_enable_lead_insights.htm
&type=5
• https://trailhead.salesforce.com/content/learn/projects/prioritize-leads-with-einstein-lead-
scoring
• https://fileboard.com/inside-sales-vs-outside-sales-key-differences/
• https://searchcustomerexperience.techtarget.com/news/252455394/Salesforce-High-
Velocity-Sales-boosts-inside-sales
• Trailhead
Questions?
Thank you!

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Empower Inside Sales With High Velocity Sales (Salesforce + AI)

Editor's Notes

  1. Sales organizations employed field sales representatives (also called outside sales representatives) who have met their clients and closed deals face-to-face. However, nowadays sales is undergoing an important transformation. Many sales organizations, especially B2B sales organizations and B2C companies that sells high value goods and services, invest more and more in a new sales model that enable them to handle high touch transactions remotely. This new sales model, called inside sales, involves multiple touch points and requires inside sales representatives to work in teams, and cooperate with managers and marketers in order to convert leads into customers. So looking at the market demand Salesforce has introduced HVS Einstein High Velocity Sales Cloud offers sales reps a platform to boost sales productivity with artificial intelligence (AI). This platform provides sales reps a single location for resources and tools that enable them to engage with prospective customers. Shifting through multiple system to gather information and losing focus on what they are good at : selling. It looks like the layout of High Velocity Sales allows you to handle everything on a single page, saving you time and increasing your productivity. Benefits : Cost effective, Time saving, Flexibility, Measurement of customer engagement
  2. Over comes Challenges in Sale Process : Salesforce Sales Cloud includes three main challenges: bringing new sales recruits up to speed, ensuring quality and consistency of sales processes, and closing deals. With high-velocity sales, sales department tries to contact a large list of prospects using different channels, like email, chat or phone, Sales managers can automate a guided process by providing sales people with specific steps to follow (such as calling or e-mailing a prospect) and specific content to use (such as e-mail templates and call scripts). It looks like the layout of High Velocity Sales allows you to handle everything on a single page, saving you time and increasing your productivity.
  3. Sales Cadences: These are sequences of activities created for different types of prospective customers. Work Queue: a prioritized list of emails, calls, and custom sales action My List :These are separate one-off calls and emails that aren’t tied to a sales cadence Einstein Activity Capture: Save time by syncing your email and calendar with Salesforce. Email and events are automatically added to the activity timeline of related records. You’re also required to use it in order to send emails in Lightning Experience. Einstein Lead Scoring: Prioritize your most valuable leads with a numeric score to see which leads are the most likely to convert. Lightning Dialer: It’s Salesforce’s in-app calling solution! Make and receive calls, take notes, leave prerecorded voicemail messages, and track call disposition, all natively within Salesforce.
  4. Sales Cadence : Helps Sales manager and sales ops team to program best sequences of sales outreach activities so their team know exactly what they need to do and when to optimize their day. With Winter 20 release , we get option to add branch Can be automated, and assigned to each lead, contact or private account
  5. Einstein Lead Scoring, a key capability of Sales Cloud Einstein, helps sales reps convert more leads, faster. It uses artificial intelligence to automatically analyze your historical sales data and discover the top factors that determine whether a lead is likely to convert to an opportunity. Sales reps can segment and prioritize leads, and gain insight into the factors that explain why leads are likely to convert t or not. The factors are displayed d on each lead record, helping sales reps prepare for every call quickly. It’s like giving each rep a personal data scientist to take connection and conversion rates to the next level. Models are updated monthly to make sure you have the most accurate predictions for your leads. Leads are scored every hour using the latest model. If something changes on one of your leads, it will be rescored within the next hour Einstein analyzes your past leads, including any custom fields, to determine which current leads have the most in common with leads that have previously converted. By default, Einstein scores your leads using all lead fields. If your admin is certain a field doesn’t affect lead quality, they can tell Einstein to ignore the field.
  6. The product is simple to set up and use. Reps save time with the Salesforce integration and out-of-the-box features such as prerecorded voicemail messages. Features like local area codes help increase sales engagement and connection rates. Communicate more efficiently with prospects and customers with click-to-call natively built in Salesforce.
  7. The product is simple to set up and use. Reps save time with the Salesforce integration and out-of-the-box features such as prerecorded voicemail messages. Features like local area codes help increase sales engagement and connection rates. Communicate more efficiently with prospects and customers with click-to-call natively built in Salesforce.
  8. Einstein Analytics Platform Admin enables all permissions required to administer the Analytics platform, including permissions to enable creating Analytics template apps and Apps. Einstein Analytics Platform User enables all permissions required to use the Analytics platform and Analytics template apps and Apps