How to Succeed in a Mobile World - Use the Growth of Mobile to Better Serve Your Members

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The growth of mobile devices such as smartphones and tablets is changing the way people find, review, and share your information online. But is your organization ready to serve your members and others who are utilizing these mobile devices? Benji Craig, Senior Web Designer at WebLink International, will share how your organization can better present your messages and content to a growing mobile audience.

Webinar Attendees Will Learn The Following:
- Current mobile trends, and what it means for your association now and in the future.
- How to look at your mobile data to make informed decisions that will drive the greatest impact.
- Real life examples and best practices of organizations going mobile.
- The best resources for expanding your knowledge.

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How to Succeed in a Mobile World - Use the Growth of Mobile to Better Serve Your Members

  1. 1. HowtoSucceedina MobileWorld Use the Growth of Mobile to Better Serve Your Members
  2. 2. BENJI CRAIG Senior Web Designer – 17 years experience designing websites / 13 years for associations and chambers – Website, SEO and Analytics – Married for 15 Years with 2 Boys #WebLink @benjicraig
  3. 3. ABOUT WEBLINK • Leading Software and Website Provider to 600+ Chambers of Commerce and Business Associations • Established in 1996 • SaaS Company (Software as a Service) • Based in Indianapolis, Indiana • 60 Employees • 94% Customer Retention Rate #WebLink
  4. 4. ABOUT WEBLINK • Membership Management Software • Website Design & Development • Non-Dues Revenue Programs #WebLink
  5. 5. PRE-WEBINAR QUESTION Has your organization adopted a mobile strategy? 6% 37% 46% 11% Yes,wehaveadoptedastrategy Weareworkingonimplementing astrategy Wehaven’tdoneanythingto adoptamobilestrategyyet Wewouldn’tevenknowwhere tostart #WebLink
  6. 6. PRE-WEBINAR QUESTION How ready is your website for mobile? 14% 14% 40% 32% Ourwebsiteusesresponsive websitedesign Wehaveaseparatemobile site/app Ourwebsiteisnotreadyfor mobile I’mnotsure #WebLink
  7. 7. YOU DON'T GET TO DECIDE WHICH DEVICE PEOPLE USE TO ACCESS YOUR CONTENT. THEY DO. - KAREN MCGRANE #WebLink
  8. 8. 1973 Year of the first mobile cell phone call by Dr. Martin Cooper #WebLink
  9. 9. NOT PRETTY, BUT ALIVE. Elvis was still alive. #WebLink
  10. 10. THE GODFATHER The best movie of the year… #WebLink
  11. 11. RICHARD NIXON Our Commander-In-Chief #WebLink
  12. 12. PONG Kids started to play… #WebLink
  13. 13. WORLD SERIES CHAMPS The Oakland A’s #WebLink
  14. 14. #WebLink
  15. 15. #WebLink
  16. 16. #WebLink
  17. 17. #WebLink
  18. 18. DATA DON’T LIE #WebLink
  19. 19. 77% As of 2012, Internet Access in Developed World #WebLink
  20. 20. EARTH COVERED BY WATER #WebLink
  21. 21. MOBILE > PEOPLE Some predict that by end of 2013 #WebLink
  22. 22. 7 BILLION #WebLink
  23. 23. MOBILE > DESKTOP By 2017, some predict local search #WebLink
  24. 24. 85 BILLION #WebLink
  25. 25. #WebLink PHONE + INTERNET
  26. 26. WHY? Mobile explosion…
  27. 27. Set up…imagine this…
  28. 28. WHAT IS VITAL? Ask the question… #WebLink
  29. 29. #WebLink KEYS
  30. 30. MONEY #WebLink KEYS
  31. 31. MONEY #WebLink KEYS PHONE
  32. 32. MONEY #WebLink KEYS PHONE
  33. 33. ORGANIZATION? What is vital to my
  34. 34. • Brand Awareness • Retention/Loyalty • New Members • Communication • mCommerce #WebLink
  35. 35. BRAND AWARENESS • Extent your brand • Consistent look and feel on all platforms • Additional exposure for Members and Partners #WebLink
  36. 36. RETENTION/LOYALTY • Member receive benefits • Access anywhere • Maintain user experience #WebLink
  37. 37. NEW MEMBERS • Any visitor might become a member • Utilize member data as sales tool #WebLink
  38. 38. COMMUNICATIONS • Maintain consistent touches with members • Full products and services access • Links from Emails and SMS are easier to read #WebLink
  39. 39. mCOMMERCE • Non-dues revenue opportunities • Mobile event registrations • Sponsorships #WebLink
  40. 40. DEVELOPING A MOBILE STRATEGY Organization Need #WebLink
  41. 41. WHERE TO START… • Start By Listening • Allow Data To Drive Decisions • Consider Costs • Consider Competition • Be Innovative #WebLink
  42. 42. LISTENING • What does your membership want? • What does your organization want? • What do consumers want from you? • What do partners want from you? • What does your community want from you? #WebLink
  43. 43. DATA DECISIONS • Review your website analytics by Mobile traffic only • Review traffic from social websites • Review mobile types / screen resolutions #WebLink
  44. 44. CONSIDER COSTS • New RWD website • Retro fit website to RWD • App development (platform?) #WebLink
  45. 45. CONSIDER COMPETITION • Are you a competitive space? • Can you make this a competitive advantage? • Can you make this a member benefit? #WebLink
  46. 46. INNOVATE • Setup A/B survey to members using standard page and mobile-friendly page • Develop a test mobile-friendly email • Build micro mobile-friendly page for an event #WebLink
  47. 47. WHAT ARE THE OPTIONS? Great!?!? #WebLink
  48. 48. #WebLink
  49. 49. #WebLink
  50. 50. RESPONSIVE WEB DESIGN? What is #WebLink
  51. 51. RESPONSIVE WEB DESIGN (RWD) A web design process to provide an optimal viewing experience across a wide range of devices. #WebLink
  52. 52. HTTP://CSIA.ORG/ Example #WebLink
  53. 53. HTTP://MANHATTANBEACHCHAMBER.COM/ Example #WebLink
  54. 54. HTTP://NEMA.ORG/ Example #WebLink
  55. 55. HTTP://WEBLINKINTERNATIONAL.COM/ Example #WebLink
  56. 56. “Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.” #WebLink
  57. 57. “We plan to roll out ranking changes in the near future that address sites that are misconfigured for smartphone users.” #WebLink
  58. 58. RWD Google Analytics Example #1 Visits Pages/Visit Ave. Visit Duration % New Visits Bounce Rate + 124% + 46% + 35% - 5% - 20% #WebLink
  59. 59. RWD Google Analytics Example #2 Visits Pages/Visit Ave. Visit Duration % New Visits Bounce Rate - 28% + 20% + 118% - 4% - 45% #WebLink
  60. 60. RWD VS. APP Always available Full featured Speed Development Costs Maintenance #WebLink
  61. 61. Where are the benefits? Your Membership • More exposure • Better user experience • More access to data and information • Better membership experience • More opportunities #WebLink
  62. 62. YOU DON'T GET TO DECIDE WHICH DEVICE PEOPLE USE TO ACCESS YOUR CONTENT. THEY DO. - KAREN MCGRANE
  63. 63. ADDITIONAL RESOURCES
  64. 64. HTTP://WWW.GOOGLE.COM/THINK/
  65. 65. HTTP://MOBILE.SMASHINGMAGAZINE.COM
  66. 66. HTTP://ETHANMARCOTTE.COM/
  67. 67. Question #WebLink
  68. 68. ASSOCIATION & CHAMBER WEBSITES • 500+ client websites • WebLink Local business directory drives 67% increase in traffic from organic searches • Adds value for members • Non-dues revenue #WebLink
  69. 69. ABOUT WEBLINK • Membership Management Software • Website Design & Development • Non-Dues Revenue Programs #WebLink
  70. 70. ABOUT WEBLINK • ONE web-based centralized database • Prospects, members, non- members and all reps in same system • Financials, events, email, committees, website, reporting #WebLink
  71. 71. Thank you! WebLink International 3905 West Vincennes Road, Suite 210 Indianapolis, IN 46268 Phone: 317-872-3909 Toll-free: 1-877-231-4970 www.weblinkinternational.com #WebLink

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