Average Quarterly Listener Data 2017

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Kristen Havens

Wsjm sports q4 2017

Business

Average Listener Data-4th Quarter 2017
67,000+
Webpage Views/
Banner Ad Impressions
67% 33%
Ages Reached
18-34 35-54 55+
20%
50%
30%
Gender Reached
Locations
7 hrs, 15 min/week
Persons 25-54/ 6am-Midnight
Time Spent Listening
St. Joseph
Benton Harbor 49%
Stevensville/Baroda
Bridgman 19%
Coloma/Watervliet 8%
Other Michigan Areas 5%
Niles/Buchanan
Galien 3%
Berrien Springs
Eau Claire 3%
New Buffalo/Sawyer
Three Oaks 2%
Northern Indiana 2%
South Haven/Covert 2%
Hartford/Bangor 1%
Chicago Area 1%
*Google Analytics*3-Year Nielsen TSL Study
*Facebook
Standing
4,175
High
12,140
High: Total Audience Tuned In Throughout Any Given Day (6a-Mid-
night) According to Statistics From RAB, U.S. Census, and Statista
Standing: Audience Tuned In At Anytime Between 6a-Midnight
According to Statistics From Nielsen and Statista
Listener Wave:
How Many Are Tuned In?
Top Engagement Times
48%
3%
10%
29%
7%
3%
Avg. Facebook Ad
Impressions/Clicks
5,306 Reached/Week
80 Clicks/Week
*All statistics in this row from Google Analytics, Civic Science

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Average Quarterly Listener Data 2017

1. Average Listener Data-4th Quarter 2017 67,000+ Webpage Views/ Banner Ad Impressions 67% 33% Ages Reached 18-34 35-54 55+ 20% 50% 30% Gender Reached Locations 7 hrs, 15 min/week Persons 25-54/ 6am-Midnight Time Spent Listening St. Joseph Benton Harbor 49% Stevensville/Baroda Bridgman 19% Coloma/Watervliet 8% Other Michigan Areas 5% Niles/Buchanan Galien 3% Berrien Springs Eau Claire 3% New Buffalo/Sawyer Three Oaks 2% Northern Indiana 2% South Haven/Covert 2% Hartford/Bangor 1% Chicago Area 1% *Google Analytics*3-Year Nielsen TSL Study *Facebook Standing 4,175 High 12,140 High: Total Audience Tuned In Throughout Any Given Day (6a-Mid- night) According to Statistics From RAB, U.S. Census, and Statista Standing: Audience Tuned In At Anytime Between 6a-Midnight According to Statistics From Nielsen and Statista Listener Wave: How Many Are Tuned In? Top Engagement Times 48% 3% 10% 29% 7% 3% Avg. Facebook Ad Impressions/Clicks 5,306 Reached/Week 80 Clicks/Week *All statistics in this row from Google Analytics, Civic Science

Average Quarterly Listener Data 2017

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