1. Results from the
Fauquier County Fair
Market Research Surveys
Rebecca Pearson

2. Yes
No
Results of who had received mail from the Fair
Yes 55 35%
No 102 65%
Homes were located in these ZIP codes
20106 20181 20186 20187 20198 23701 21783 22308 22656
22712 22720 20155 22728 22724 22835 22737 22734 22639
20144 22182 22642 20139 20138 22553 20137 20136 22742
24112 22019 20116 20115

3. 98.7 WMZQ
93.3 WFLS
103.1 WJMA
BIG 100.3
94.7 Fresh FM
Hot 99.5
I do not listen to the Radio
Other
98.7 WMZQ 60 38%
93.3 WFLS 28 18%
103.1 WJMA 21 13%
BIG 100.3 8 5%
94.7 Fresh FM 1 1%
Hot 99.5 7 4%
I do not listen to the Radio 7 4%
Other 25 16%
Results of most listened to
Radio Station

4. Yes
No
Yes 43%
No 57%
Results for most read newspapers
Results of those who view the newspaper online

5. Locations of where survey respondents seek
community information online

6. Preferred Social Media Sites
Yes
No
Yes 86%
No 14%
Respondents who use Social Media to find out
what events are happening in the community

7. Evaluation
of Results

8. Should we send out mail? No
• Too many zip codes
• target audience is too large
• ineffective
• Poor Return on Investment
• Discarded
• Many people I asked had ZIP
codes that were sent mail and
they said they never received
mail.

9. Top 3 Radio Stations that should be used
• 98.7 WMZQ
• 93.3 WFLS
• 103.1 WJMA
*All Family Oriented Country Music Stations
*98.7 Targets Northern Virginia
*103.1 Targets Culpeper/Madison Area
(good exposure for Truck Pull)

10. Newspapers are still a decent place to advertise
• Fauquier Times
• Culpeper Times
• Washington Post (try? If possible)
• Still cost effective
Fauquier Now and Fauquier Now Facebook are very
popular outlets!
Fauquier Times Facebook is a popular outlet also.

11. Respondents are using Social Media to find out what
events are happening in the community
Most popular Social Media Sites
• Facebook
• Instagram
*Facebook is significantly more popular than all sites
*Instagram had a substantial amount of more users than Twitter

12. Recommendations
on Marketing

13. Radio Stations of Top Priority
#2
#1
#3

14. Pursue Papers & Online News

15. Facebook Maximization

16. Target Market on
Facebook Women ages
18-55
*Family oriented posts
Most fans are on 8PM
**posts will be most
effective if posted an
hour before peak time

17. • Throwback Thursday Fair Photos
• Mentions of Entertainment every week leading
up (tag entertainment in the status)
• Post about events with pictures from previous
years
• Schedule posts out on Facebook so there are no
worries in forgetting something while Fair is going
on

18. **Can Promote posts by location
could be effective for Warrenton,
Bealeton, Culpeper, and Washington
DC areas.
Pay to promote

19. Facebook Campaigns

20. • Make Use of Hashtag #ThrowbackThursday
• Bring back nostalgia of past Fairs
• Bring back memories to create a desire to
make more/new memories
Throwback Thursdays

21. • Make Use of Hashtag #WhosComingWednesday
• Feature the events and entertainers coming to
the Fair
• Create some excitement for the event in the
weeks leading up
Who’s Coming Wednesday

22. • Make Use of Hashtag #SponsorSunday
• Perk to the Sponsors for exposure
• Potential to gain more sponsors
• Giving Recognition to show a sense of community
Sponsor Sunday

23. • Make use of the hashtag
• #FauquierFair2014
• #FauquierFair
• (decided before Fair)
• Post photos in weeks
leading up to the fair
• Post photos during the
Fair
• Encourage Instagram users
to use the Hashtag chosen
• Post photos from other
users who use the Hashtag

24. • Not that beneficial to use
• Can hook up Facebook to Twitter or Hootsuite and the
same posts will be posted on Twitter as Facebook.
• Hootsuite is a very simple solution for scheduling posts.