What is radio supersaver

1. RADIO SUPER SAVER
&
DINING DEALS

2. YOU CAN ONLY REACH
THE OVER 8,000
MONTHLY SHOPPERS
WITH
RADIO SUPER SAVER!
 What is RADIO SUPER SAVER?
 Who uses RADIO SUPER SAVER?
 Why RADIO SUPER SAVER?
 Where is RADIO SUPER SAVER?
 How can your business engage
them and become your best
customers?

4. OCCUPATIONS
HOUSEHOLD INCOME
PARENTAL STATUS
0
50
100
$25k-$49k
$50k-$99k
$100-$150
15%15%
62%
MARITAL STATUS
Civic Science Poll
Civic Science Poll
Civic Science Poll
WHY TALK TO THESE SHOPPERS?
EDUCATION
Civic Science Poll
PURCHASE BEHAVIOR
Super Saver purchase history
Super Saver Club Members
Civic Science Poll
The most common
occupations of online
shoppers are:
Professional/Managers
Average of 1100 items being
purchased every month
23,000 items being viewed
monthly!
2050 Club Members!
16 emails & texts blasts sent a
month to each club member for
New Products!

5. WHAT IS RADIO SUPER SAVER?
SUPER SAVER
Car Care
Entertainment
Health & Wellness
Home Services
Hotel/Lodging
Lawn & Garden
Pets
Retail
Travel
Service Providers
Gifts
Organizations
& Misc.
DINING DEALS
Local Restaurants
of all kinds!
50%
OFF!

6. WHY THEY USE RADIO SUPER SAVER
50% OFF GOODS, SERVICES, &
RESTAURANTS!
Avg of 24,423 items being viewed a month!
• Greater need for supplies for larger
households at discounted prices
• Convenience of shopping from home
• Free advertising credit in exchange for certificates! You
only pay for commercial production.
• Your logo and certificate reach the thousands of people
registered in our email and text blast database every
Monday and Thursday when new items are pushed to the
public.
• Radio Super Saver and new products are heavily promoted
on all six radio stations, plus all of our station websites.
PROMOTIONAL REACH
134,000 PEOPLE DAILY ON AIR!!
OVER 325,000 MONTHLY IMPRESSIONS ON OUR WEBSITES
WHY CLIENTS USE RADIO SUPER SAVER

7. WHO SHOPS ON RADIO SUPER SAVER?
• The conventional wisdom is that women drive shopping trends,
since they control up to 80% of household spending. However,
when it comes to e-commerce, men drive nearly as much spending
online in the U.S. as women.
• Men are more likely to make purchases on mobile devices. Fifty-
seven percent of women made a purchase online in 2013,
compared to 52% of men, according to a study conducted
by SeeWhy. But 22% of men made a purchase on their
smartphones last year, compared to 18% of women.
• Millennials, those consumers aged 18 to 34, remain the key age
demographic for online commerce, spending more money online
in a given year than any other age group. They spend around
$2,000 annually on e-commerce. This, despite having lower
incomes than older adults.
• Boomers and seniors have adopted mobile commerce. One in four
mobile shoppers in the U.S. is over the age of 55. That's about
even with their share of the overall U.S. population.
Michael- 28 yrs old from St. Joseph
Married with a dog and works in the US Navy and
Pakagon band of Potowatomi Indians Government.
Enjoys golf, bowling, and eating out. Mostly
purchases food and coffee shop items on Dining
Deals but regularly looks at everything for
something new to try.
Courtney- 36 yrs old from Coloma
Married with 2 kids and is a realtor while husband
works for the city. Just bought a new house and
looking to remodel. Loves shopping for fun activities
or places to take the whole family, date nights for
her and husband, or fun with the girlfriends.

8. CLIENT TESTIMONIALS
“We love the Dining Deals because it goes to the
benefit of our loyal customers. These are people
that we see on a regular basis and maybe get to
see a little more often because of the Dining Deal
program.”
-Jayme Cousins (Owner)
“Dining Deals gives you even more exposure
you might not have had and it helps to pay
for your advertising. The people at these radio
stations are just nice and it’s worked very well
for us. If you’re buying the products from
these stations, it’s being promoted right here.
These are your neighbors selling it to you.”
-Al Mussman (Owner)
“We’re always in contact with our rep to help
us out with ideas like listing gym
memberships on Super Saver and customize
packages according to our needs at the time
that let us stand out differently from other
healthy clubs.”
-Sarah Monte (Marketing Assistant)
“They have used the RadioSuperSaver program
for the past 18 months with huge success. The
program has enabled them to have a substantial
presence on three of the Mid-west Family
Broadcasting stations. They have reported a
significant rise in foot traffic and in sales! The
key to their success has been frequency and
consistency. “