1. MATTHEW
J.
BORZA,
MBA
San
Diego,
CA
Cell:
(619)
977-­‐7663
MatthewBorza@krixis.com
EXPERIENCE
Hired
Branding
San
Diego,
California
Co
Founder
March
2015
–
Present
• Realized
the
need
for
job
applicants
to
build
a
personal
brand,
which
led
to
the
creation
of
a
free
platform
that
generates
personally
branded
websites,
showcasing
job
seekers
in
the
best
light
possible,
while
getting
the
most
relevant
information
to
employers.
KriXis
Consulting
San
Diego,
California
President
November
2013
–
Present
• Founded
digital
marketing
company
focusing
on
the
machining
and
manufacturing
industry,
which
lead
to
becoming
the
industry
leader
for
our
niche.
• Developed
company
website,
grew
a
market
presence
on
multiple
social
media
platforms,
engaged
local
business
owners,
and
recruited
talent
with
technical
experience
to
further
business
capabilities.
• Lead
development
of
solutions
for
clients,
including
project
kick-­‐off
with
SEO,
CRO,
PPC,
content
marketing,
social
media
strategy,
setting
marketing
goals,
and
managing
project
plan.
• Manage
daily
business
operations,
including
financial
management,
marketing,
and
client
relationships
that
led
to
retainers,
proving
customer
satisfaction.
• Conducted
in-­‐depth
market
segmentation
research
to
determine
best
cross-­‐industry
platforms
with
highest
social
media
engagements.
• Developed
and
utilized
KriXis
methodology
to
evaluate/gauge
potential
customer’s
interest,
creating
evidence-­‐based
marketing
strategies.
• Developed
comprehensive
ROI
data
using
measurements
such
as
Google
Analytics,
demonstrating
the
effectiveness
of
implementing
our
new
strategies
along
with
providing
the
ability
to
make
real-­‐time
adjustments
to
positively
affect
the
bottom-­‐line.
• Established
and
implemented
a
multi-­‐phase
hiring
process
to
ensure
the
formation
of
a
highly
capable
team,
allowing
team
members
to
focus
on
one
particular
task.
• Created
a
results-­‐proven
training
program
to
maximize
each
individual
hires
current
skillset,
focusing
on
building
upon
skills
needing
improvement.
O&S
Machine
Company
Latrobe,
Pennsylvania
General
Manager
January
2012
–
May
2012
• Responsible
for
staff
of
four
machinists,
managing
daily
tasks
and
timelines,
overseeing
work
products
and
resolving
project
risks
when
necessary,
resulting
in
timely
contract
submission/renewal/delivery.
• Actively
involved
in
companies
supply
chain
management,
including
reviewing
delivery
schedules
of
raw
steel
and
other
metals
and
reviewing
estimated
project
completion
times
in
order
to
communicate
delivery
dates
with
customer.
• Implemented
process
improvement
plan
by
timing
CNC
machine
production,
setting
hourly
product
output
goals
and
developing
new
standard
operating
procedure
for
CNC
machined
products
for
six
employees,
resulting
in
30%
more
efficiency
for
given
contract.
• Reviewed
and
entered
weekly
time
card
data
for
six
employees
to
ensure
timely
compensation.
• Developed
vendor
relations
during
product
deliveries,
which
provided
future
business
contracts.
Blair
County
District
Attorney’s
Office
Holidaysburg,
Pennsylvania
Law
Intern
January
2012
–
May
2012
• Developed
organizational
skills
by
assisting
attorneys
stay
organized
in
a
high-­‐pressure
atmosphere.
• Learned
the
importance
of
ethical
practice
by
observing
attorneys
present
cases
deciding
a
client’s
right
to
freedom.
EDUCATION
Point
Loma
Nazarene
University
Graduated:
August
2014
Masters
of
Business
Administration

2. MATTHEW
J.
BORZA,
MBA
San
Diego,
CA
Cell:
(619)
977-­‐7663
MatthewBorza@krixis.com
The
Pennsylvania
State
University
Graduated:
May
2012
Bachelor
of
Science
in
Business
Administration
Concentration:
Management
and
Marketing
Minors:
Entrepreneurship,
Criminal
Justice
Awards/Honors:
Alpha
Lambda
Delta
Honors
Society,
Elected
onto
Pelham
Greek
Council
Copenhagen
Business
School
January
2011
–
June
2011
Concentration:
International
Business
LEADERSHIP
Acacia
Fraternity,
Pennsylvania
State
University
President,
May
2011
–
May
2012
Duties
included
organizing
and
managing
50+
members,
planning
and
running
weekly
meetings
and
events
efficiently,
task
delegation,
maintaining
relations
with
campus
and
nationals
which
forced
constant
adaptations
to
be
made
in
order
to
follow
regulations
and
ensuring
the
organization
maintained
a
positive
reputation.
PHILANTHROPY
Making
Strides
Against
Breast
Cancer
Project
Leader
• Calculated
a
budget
on
supplies
needed
to
complete
the
group
task
at
hand,
and
resolved
conflicting
ideas
between
team
members.
Campus
Gym
Improvement
Proposal
Team
Leader
• Drafted
a
schedule
of
deadlines
for
each
portion
of
the
proposal,
while
integrating
group
members’
strengths
into
the
individual
tasks
at
hand.
ADDITIONAL
SKILLS
Developed
computer
and
personal
skills:
• Computer:
Ruby,
Ruby
on
Rails,
Mac
and
PC,
MS
Word/Excel/PowerPoint,
Social
media
integration,
Social
media
strategy,
Content
marketing,
WordPress,
SEO,
Local
SEO,
PPC
Advertising,
Google
Adwords,
Google
Analytics,
Google
Keyword
Research,
User-­‐Experience
• Personal:
Team
leadership,
Team
Building,
Public
speaking,
Business
planning,
Negotiation,
Project
Management