Digital solutions lecture grossmont
•Download as PPTX, PDF•
0 likes•223 views
Grossmont - business - 10/13/14
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to Digital solutions lecture grossmont
Similar to Digital solutions lecture grossmont (20)
Recently uploaded
Recently uploaded (20)
Digital solutions lecture grossmont
- 1. Introduction into Digital Solutions Matthew Borza, President KriXis Consulting Facebook , LinkedIn , KriXis Follow along at: http://slideshare.net/KriXi sConsulting/digital-solutions- lecture-grossmont
- 3. • When was the last time you used a phonebook? • How many times a day do you say or are told “Google it”? • Have you bought something online? Have you been doing this more in the past year than 5 – years ago? • Have you ever looked up a review? Digital IS the Future . . . This trend isn’t changing
- 4. We’ll cover . . . SEO Local SEO PPC CRO Social Media
- 5. Search Engine Optimization (SEO) Provides visibility and branding Drives traffic Inbound Marketing Insight to customer behavior Credibility • SEO will be around as long as text-based keywords are needed to search • 80-90% of customers now check online before purchasing • CLICK HERE for more information
- 6. Local Search Engine Optimization • Projections indicate more searches will be done on mobile rather than desktop • 70% of searches will call directly without visiting the website • Local search is highly targeted and more people are searching locally
- 7. Pay-Per-Click Campaigns (PPC) Immediate targeted traffic Analytical tools Keyword basis Conversions based on your specialty
- 8. Conversion Rate Optimization (CRO) Capitalize on current traffic Battle low consumer attention span Slight edge concept CRO Always room for improvement
- 10. How-To Use Social Media FOR BUSINESS The goal is to turn people into LOYAL clients: This is done through creating and developing “interactions”
- 11. Proven Method CLICK HERE for a Case Study Hedgehog Concept Determine Best Platforms Develop Consistent Plan Setup & Review Metrics
- 12. Hedgehog Concept
- 13. Determining Best Platforms = =
- 14. Developing a Consistent Plan Original Content Trial and Error 70/20/10
- 15. Setup & Review Metrics
- 16. Takeaway’s Social Media Successful Digital Marketing SEO PPC CRO • They work best together • This is not an overnight solution • Content is king • It works • It is needed • Answer “only we . . .”
- 17. 1. Form groups of 4-5 2. Make up a product or service 3. Develop your hedgehog 4. Determine best platforms 5. Decide how will you spark interaction 6. Share with the class