Driving components inherit to each local condition. In Japan, capital region Tokyo is so crowded, many residents, high buildings, not be highlighted to become good experiences for manipulation. On contrast, countryside with fruitful scenery or amazing natural phenomenon. Automatic attention will change our drive style, but it never bring alternative stunning memories.

1. Marketing Case #57

2. Overview of Industry
Driving components inherit to each local condition.
In Japan, capital region Tokyo is so crowded, many
residents, high buildings, not be highlighted to
become good experiences for manipulation. On
contrast, countryside with fruitful scenery or
amazing natural phenomenon. Automatic attention
will change our drive style, but it never bring
alternative stunning memories.
Toyota Story29
Not only for centric their resources into automobile invented, but seek the
entire fulfillment of our life on the Toyota journey. Since started to do the
business, manufacturing and sales, under the Toyota’s umbrella, project
to embark on some new plans. After a few decades later, involving core
businesses, as well as it compensates the lack of their internal resources.

3. Birth of Project
Following to automobile project, residential issue would arise for them
to solve the next. At the same time, cut the red tape for launching some
projects simultaneously. To create it independently, segmented the
division who concerned with each matters, enable to go through more
swimmingly.
Project A（Residents）
Project B
Project C

4. B2B residents story
Toyota is also well-known as a residential company in Japan. First
commenced the project for B2B business, rent the office to client.
Shifted to the B2C commerce, since that well going, accordingly high
population growth. It includes from public to classic models, extended
the variety of options to suggest the visitors.
Toyota

5. Communication issue
At the time of deregulation, predicted the future synergetic, get into the
telecommunication market. International communication was next trend
those days, so that, caught it as start-of-the-arts, cooperated with
Japanese enterprises to spread network on domestic market.

6. To the Sky, to the ocean
For diversification, marine project also started with cooperated entire
partners. Not only academic research, but includes resort business
spread. As well as took into the new region for developing the small
plane. Unfortunately it was not good landed, but nurtured new typical
technologies in it.

7. Toyota Green Way
Contribute to critical issues, invested in the biologically approach.
“Toyota Green Way” means, Toyota driving clean activity, and lead it to
the flourish on earth. For the development, assembled some teams,
even not concerning with automobile technology, positively adopted.
Social activity is good option for their mission.