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ISOJ 2008

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Joao

  1. 1. Hypertext newswriting João Canavilhas 9th International Symposium on Online Journalism UT Austin, April 5, 2008 Effects on satisfaction, comprehension and attitudes
  2. 2. 1. Attitude regarding the journalistic product Dependent Measures: Innovation: contents add something new to the information they know Adequation: coherence between content and the medium (web) Expectations: predisposition to interact with contents 2. Perception of theme comprehension 3. Satisfaction comprehension perception: the news is understood contextual perception: the theme has been sufficiently explored Research question: Do readers value the use of hypertext in news?
  3. 3. Participants: 50 students from the University of Beira Interior Data analysis: Statistical tests (student´s t, variance analysis, and chi- square tests) were used and with the support of SPSS Procedure: Two news with the same textual content: 1 Written following the inverted pyramid technique and in the lead the six fundamental questions were answered: who, what, when, why, and how. Text groups separated by a title. 2 First text answering the six fundamental questions. The information which in the first version was presented in texts separated by a title, was here replaced by information groups linked through words inserted in the lead text.
  4. 4. 2 1
  5. 5. impact on attitudes
  6. 6. Significant differences in the innovation item (t(46)=-3,542, p<0,001) In both cases hypertextual group presented higher levels Significant differences in the adequation item (t(46)=-3,542, p<0,001) Findings impact on attitudes
  7. 7. impact on compreension Significant differences in comprehension Hypertextual group presented higher levels of comprehension perception Findings
  8. 8. impact on satisfaction Differences in predisposition between groups were also identified The group which read the hypertextual news presented higher levels of satisfaction Findings
  9. 9. 1.HYPERTEXTUAL writing has a significant impact on attitudes, on comprehension perception, and on the satisfaction levels of readers of web news. conclusions 2.Journalism needs new answers: 5 W’s and 1 H in webjournalism WHEN to publish (immediately on the web, not on the next paper edition) WHICH kind of content to link (need of a multimedia grammar) HOW to link (in-text links, not on a menu) WHAT can we do with so much information (new paradigm) WHERE to link (words with a strong semantic connection) WHO is the important one (reader, not the journalist)
  10. 10. Thank you 9th International Symposium on Online Journalism UT Austin, April 5, 2008 jc@ubi.pt http://www.labcom.pt
  11. 11. + information- information What Who When Where + Why + What + When + Where + How + Who +++ +++ external archive external archive external archive external archive external archive archive external Why How BASE UNIT EXPLANATION LEVEL CONTEXTUALISATION LEVEL EXPLORATION LEVEL TumbledTumbled PyramidPyramid

ISOJ 2008

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