An MVP, or minimum viable product, is the smallest set of features needed to validate an idea. It allows companies to accelerate learning, reduce wasted engineering hours, and get products to early customers quickly with minimal resources. There are several types of MVPs a company can start with, including a single featured MVP, landing page, Wizard of Oz MVP, and explainer video. The key purposes of an MVP are to test a product hypothesis with minimal investment and serve as the base for future products.

1. MVP
Minimum Viable Product

2. Narrowing down your idea
into the smallest amount of
stuff that validates your idea.

6. ONE CELLED
ORGANISM

7. Purposes
Why it is so important
● Accelerate learning
● Reduce wasted engineering hours
● Get the product to early customers as soon as possible
● Base for other products
● Be able to test a product hypothesis with minimal
resources

8. types of MVP to start with
*A Single Featured MVP
You can’t be everything to everybody at first.
Google
Search engine

10. * A landing page
The job of a landing page is to quickly communicate
the value of your offering, diffuse objections, and call
the visitor to action.
Buffer
Social Media Management Platform

12. Wizard of Oz MVP
A “Wizard of Oz” MVP is when you put up a front that
looks like a real working product, but you manually
carry out product functions.
Zappos shoes
online shoe shop
*

14. *Explainer Video
Explainer video is a short video that explains what
your product does and why people should buy it.
Often a simple, 90 seconds animation.
Dropbox
Secure File Sharing and Storage

15. Before their launch, Dropbox beta waiting list went from 5,000 people to 75,000 people literally overnight.

16. to sum up:
1. define an audience member.
2. create the product flow.
3. cut off the fat.
4. make it work.

17. Kiyan Shalileh
Kiyan.shalileh.com
@kiyanir