Getting to MVP
(Minimum Viable Product)
Traditional World
customer is known
features are known
solution is known
Traditional World

is not where we live
Most startups
Know the problem, but not the solution
Many don't even know precisely what
problem they solve
Lean Startups:

LEARN & ADAPT
1.

Focus on a simple implementation of your idea
1.

Focus on a simple implementation of your idea

2.

Start with a minimal core set of features
1.

Focus on a simple implementation of your idea

2.

Start with a minimal core set of features

3.

Release and listen t...
1.

Focus on a simple implementation of your idea

2.

Start with a minimal core set of features

3.

Release and listen t...
MVP
Smallest thing I can do to test my idea?
a prototype shouldn't require big investments
It should be cheap and validate ideas
This Session

From 0 to MVP in 30 minutes
What matters most?
Cost of Innovation
Focus
« Want to increase innovation?
Lower the cost of failure »
Joi Ito
AWS enables you to
Fail Forward
Fail Faster
Fail Cheaper
Scale

Product Development

MVP

Time
Scale

Innovation & Iteration

MVP

Time
Innovation & Iteration

Now: re-written as

app. Photo sharing is just one feature

photo app. Sold to FB
for 1bn

Scale

...
Innovation & Iteration

Now: micro-blogging,

podcasts

500M users, >10Bn
valuation

Scale

Started: odeo, site to create ...
Innovation & Iteration

Now: raised $42M,

successful. But then game 52…

downloaded 1B times,
25% paid, best sold
game on...
“Timing, perseverance, and ten years of trying
will eventually make you look like an overnight
success.”
Biz Stone, Twitte...
AWS lowers the cost of Innovation
Scenario

Scale

Small team with initial idea for Mobile app
3 months to get to launch
U...
Dev / Test Environment

Average Spend

Scale

$0
p/m

Time
Alpha Release

Average Spend

Scale

$15
p/m

Time
Beta Release / MVP

Average Spend

Scale

$235
p/m

Time
Getting to MVP for $250
Total Spend to MVP

Scale

$250
$0

$15

$235

Time

• 3 months dev/test/release
• Serving Beta cu...
FOCUS!
Your application
Your business & what makes you unique
Innovation, not undifferentiated heavy lifting
Spending deve...
"Startups are all about focus. AWS enables focus"
Ray Bradford, Kleiner Perkins, Caulfield & Byers
“Your users around the world don’t
care that you wrote your own DB”
Mike Krieger, Instagram Cofounder
Focus requires Automation
AWS Elastic
Beanstalk

AWS
OpsWorks

AWS
CloudFormation

DIY /
On Demand

Automated
resource
man...
DEMO
Your MVP on AWS Elastic Beanstalk
What’s AWS Elastic Beanstalk?
We Create the EC2 Instance
You Focus on Developing Your App
User Application
Application Service

HTTP Service
Language In...
Flexibility to Choose your Stack
We’re going to
build this…
Thank You
aws.amazon.com/start-ups
amzn.to/1heA2Ei
사업계획서는 이제 그만, 지금은 MVP 개발이 대세!
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사업계획서는 이제 그만, 지금은 MVP 개발이 대세!

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2014년 2월 18일 대전 DCC, 2월 20일 부산 BEXCO에서 개최되었던 스타트업과 개발자를 위한 클라우드 태권 세미나의 첫 번째 세션인 Getting to MVP의 발표 자료 입니다.

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  • TIME TO MARKETNeed to launch the business quicklyLong development cycles and high costsInability to experiment and test the hypotheses that underpin the businessSCALABILITYUnpredictable demandNeed to deal with spiky traffic or sudden increase in usersNeed to scale out to cover new markets / regionsCOST & REVENUENo CAPEX budget Inability to forecast demand & commit long term contractsNeed to run a lean business & focus on generating revenue
  • We have a variety of purchase options that allow you to match your workload to the right model, and we’re happy to help you optimize your bill by working with you to choose the right mix of several of these.
  • We have a variety of purchase options that allow you to match your workload to the right model, and we’re happy to help you optimize your bill by working with you to choose the right mix of several of these.
  • AWS lets you lower the cost of innovationAccelerate your speed, be more agile, increase the value of your product.
  • We have a variety of purchase options that allow you to match your workload to the right model, and we’re happy to help you optimize your bill by working with you to choose the right mix of several of these.
  • 사업계획서는 이제 그만, 지금은 MVP 개발이 대세!

    1. 1. Getting to MVP (Minimum Viable Product)
    2. 2. Traditional World customer is known features are known solution is known
    3. 3. Traditional World is not where we live
    4. 4. Most startups Know the problem, but not the solution Many don't even know precisely what problem they solve
    5. 5. Lean Startups: LEARN & ADAPT
    6. 6. 1. Focus on a simple implementation of your idea
    7. 7. 1. Focus on a simple implementation of your idea 2. Start with a minimal core set of features
    8. 8. 1. Focus on a simple implementation of your idea 2. Start with a minimal core set of features 3. Release and listen to your users
    9. 9. 1. Focus on a simple implementation of your idea 2. Start with a minimal core set of features 3. Release and listen to your users Minimum Viable Product
    10. 10. MVP Smallest thing I can do to test my idea?
    11. 11. a prototype shouldn't require big investments
    12. 12. It should be cheap and validate ideas
    13. 13. This Session From 0 to MVP in 30 minutes
    14. 14. What matters most? Cost of Innovation Focus
    15. 15. « Want to increase innovation? Lower the cost of failure » Joi Ito
    16. 16. AWS enables you to Fail Forward Fail Faster Fail Cheaper
    17. 17. Scale Product Development MVP Time
    18. 18. Scale Innovation & Iteration MVP Time
    19. 19. Innovation & Iteration Now: re-written as app. Photo sharing is just one feature photo app. Sold to FB for 1bn Scale Started: burbn, location-based mobile Time
    20. 20. Innovation & Iteration Now: micro-blogging, podcasts 500M users, >10Bn valuation Scale Started: odeo, site to create & share Time
    21. 21. Innovation & Iteration Now: raised $42M, successful. But then game 52… downloaded 1B times, 25% paid, best sold game on AppStore Scale Started: developed 51 games, none very Time
    22. 22. “Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.” Biz Stone, Twitter co-founder
    23. 23. AWS lowers the cost of Innovation Scenario Scale Small team with initial idea for Mobile app 3 months to get to launch Unknown customer/problem/solution No cash…. Time
    24. 24. Dev / Test Environment Average Spend Scale $0 p/m Time
    25. 25. Alpha Release Average Spend Scale $15 p/m Time
    26. 26. Beta Release / MVP Average Spend Scale $235 p/m Time
    27. 27. Getting to MVP for $250 Total Spend to MVP Scale $250 $0 $15 $235 Time • 3 months dev/test/release • Serving Beta customers • Ready for full production and scale
    28. 28. FOCUS! Your application Your business & what makes you unique Innovation, not undifferentiated heavy lifting Spending developer time in the right place Automate as much as you can (Deep insight alert: Developer Time = Money) Build apps, not infrastructure
    29. 29. "Startups are all about focus. AWS enables focus" Ray Bradford, Kleiner Perkins, Caulfield & Byers
    30. 30. “Your users around the world don’t care that you wrote your own DB” Mike Krieger, Instagram Cofounder
    31. 31. Focus requires Automation AWS Elastic Beanstalk AWS OpsWorks AWS CloudFormation DIY / On Demand Automated resource management – web apps made easy DevOps framework for application lifecycle management and automation Templates to deploy & manage template-driven provisioning DIY, on demand resources: EC2, S3, customer AMI’s, etc. Convenience Control
    32. 32. DEMO Your MVP on AWS Elastic Beanstalk
    33. 33. What’s AWS Elastic Beanstalk?
    34. 34. We Create the EC2 Instance You Focus on Developing Your App User Application Application Service HTTP Service Language Interpreter Operating System Host
    35. 35. Flexibility to Choose your Stack
    36. 36. We’re going to build this…
    37. 37. Thank You aws.amazon.com/start-ups amzn.to/1heA2Ei

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