Create Unique Brand Strategy in 40 Characters
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This document provides guidance on creating a unique brand strategy through three key elements: defining your mission, creating your brand message, and designing visuals. It discusses defining your brand's purpose and unique value proposition through a mission statement. It also covers developing targeted messages by focusing on client needs and expertise, and using relevant tags and keywords. Finally, it addresses designing brand visuals through photos, colors, fonts and creating an effective logo that conveys the right information for your target market. Exercises are provided to help the reader develop each element of their brand strategy.
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Create Unique Brand Strategy in 40 Characters
- 1. Amazing Marketing. Simplified. How to Create Your Unique Brand Strategy
- 2. What is a brand made of?
- 3. Three Brand Elements Define Your Mission Create Your Message Design Your Visuals
- 4. Branding Labs Define Your Mission Create Your Message Design Your Visuals
- 6. Define Your Brand Mission
- 7. Creating a Mission Statement with The Golden Circle
- 11. Unique Value Proposition Unique Value Proposition Resonate What do your customers want or need? Differentiate How are you uniquely qualified? Substantiate How can you back up your claim?
- 14. Features Storage for 1 GB of MP3s Benefits 1,000 songs in your pocket vs
- 15. Features vs Benefits Exercise MISSION BRANDING LAB
- 17. FMG Suite WHY (Purpose) We believe business owners deserve to focus on what they love. HOW (UVP) We combine award winning content and remarkable technology to create an inspired automated marketing suite. WHAT (Benefits) We love marketing so they don’t have to.
- 18. We believe business owners deserve to focus on what they love. So we combine award winning content and remarkable technology to create an inspired automated marketing suite that takes care of their marketing for them. We love marketing so you don’t have to. FMG’s Mission Statement
- 19. WHY (Purpose) We believe everyone has the right to achieve financial freedom, enjoy comfortable retirement and pass on their estate minimizing taxes. A Financial Advisor HOW (UVP) Our world class team of experts provide personalized education, strategies and guidance in a supportive and responsive environment. WHAT (Benefits) Long term financial stability, a diversified portfolio, and an orderly transition of your estate.
- 20. We believe everyone has the right to enjoy financial freedom. We help our clients achieve that by offering long term investment strategies managed by skilled advisors, tailored to individual needs. We help provide peace of mind, stability and opportunity for growth. Your family’s future is our concern. Advisor Mission Statement
- 23. Authenticity is doing what you promise, not being who you are. — Seth Godin, Modern Marketer “ ”
- 24. Your brand is a promise
- 25. You communicate your promise through CONTENT
- 26. Create Your Brand Message
- 27. Targeted Matters Address client needs/pains Speak to client goals Focus on areas of expertise
- 29. Tags Drill down in your matters Organize your content Research search terms
- 30. Matters and Tags Exercise MESSAGE BRANDING LAB
- 31. Key Words Building blocks of your content Establish your niche audience Crucial for SEO and PPC
- 34. Good design is a lot like clear thinking made visual. — Edward Tufte “ ”
- 35. Design Your Brand Visuals
- 36. Photos and Images Value based images Active photo layout iPhone photography
- 37. Translating Value in Visuals Images Illustrations Vectors Icons
- 38. Rule of Thirds
- 39. Become an iPhone Photographer DESIGN BRANDING LAB
- 40. Design Elements Fonts Colors Color palette
- 41. RED Energy, Aggression, Passion ORANGE Creativity, Pleasure, Enthusiasm YELLOW Fun, Humor, Logic GREEN Nature, Balance, Harmony BLUE Peace, Calmness, Honesty Color Theory
- 42. Brand Color Palette Exercise DESIGN BRANDING LAB
- 44. What Makes a Great Logo? Convey information Industry appropriate Designed for target market Should lead to ROI Future proof
- 45. Create a Logo Exercise DESIGN BRANDING LAB
- 46. Branding Labs Define Your Mission Create Your Message Design Your Visuals
- 47. Capture your online presence and have profiles that reflect who you are and what you do. Social Media Copywriting Package $499
- 48. Amazing Marketing. Simplified. We love marketing so you don’t have to!
Editor's Notes
- Brand = Promise Brand = Vision Brand = Filter Brand = Magnet Brand = Story (Past Present and Future)
- Brand is made up of three elements.
- We made too much content! We have created three Branding Labs on each of the elements. You can link to them through your whitepaper or there will be a link below the video leading you to a page with all the labs.
- Use highlighter to circle first three and then circle 4th.
- The Golden Circle is a tool to create a mission statement We start with why and go to what: Why - Purpose Statement How - Unique Value Proposition What - Features Vs Benefits And then your mission statement will include all three.
- We start with why you do what you do.
- We have an exercise that will help you identify your three most important value words for your brand. Then we provide you with a simple purpose statement. Identifying these values will create an anchor for your brand.
- Your UVP is all about your unique process.
- Resonate: What do your clients want and need? Differentiate: What makes you different from everyone else? Substantiate: How can you backup your claims?
- The new UVP proposition should be: We believe that __________ (ideal clients) should be able to (meet their need/relieve their pain) We help these clients by (process, technique) We do this by providing (specific functions) which give (unique benefits)
- Feature: Technical, dry, specific Benefits: Emotional, need based, exciting
- When we combine all three, why, how and what?
- Here is our answers for our brand
- And here is the mission statement we made.
- Here is an example for a financial advisor
- And here is how it would look as a statement.
- In the lab we will take you through all the steps to create your own mission statement
- Seth Godin is a famous content marketer and branding expert. Author of the books Tribes, Permission Marketing.
- Target Matter - Category Tag - Subject Key Word - Content Building Block important for search
- Targeted Matters are the big categories you want to focus on.
- Tags are more specific areas of your matters that you want to explore.
- Key words are the building blocks of your content and are crucial for people searching for you online.
- Famous designer and data analayst.
- Some of the images you can search for are: Photos Illustrations Vectors (drawings that can be expanded to any size) Icons
- One of the most important things you can do with your camera.
- What color represents the values from your purpose and mission statement?
- In our lab we will help you create a color palette for your website to express your brand.
- If you are ready to design or redesign a logo, our logo lab is for you!
- Be sure to check out the branding lab. I suggest you start with mission, but you can do them in whatever order you want.
- New service! The first 5 who call in today and mention the social copywriting package get it for free. Survey announcement After every broadcast we send out a survey. We got great responses from last time that actually influenced this broadcast. And every month we will pick one survey to win a free month of service and this month’s winner is Renee Charpie of LPL Financial. Congratulations Renee and I encourage everyone to fill out the survey for a chance to win and a chance to let us know what other topics you’d like us to cover.