Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SEO Copywriting Tips & Tricks For Your Business

489 views

Published on

Want to know how to produce amazing content that will get found on search engines and drive qualified leads to your website? Then this presentation is for you! Learn how to understand the needs of your customers and align their needs with your products to increase sales today!

Published in: Business
  • Positions Available Now! We currently have several openings for writing workers. ◆◆◆ http://ishbv.com/easywriter/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

SEO Copywriting Tips & Tricks For Your Business

  1. 1. SEO COPYWRITING TIPS & TRICKS
  2. 2. Hello! Nice to meet you 2 My name is Chris, and I am an Orlando Copywriter with 13 years of experience helping small business owners make more money. Contact us at: ▪ www.OrlandoCopywriter.com ▪ chris@cjgiarratana.com ▪ @CJGiarratana
  3. 3. 1. The Basics Where do we begin? 3
  4. 4. 1. The Basics The goal of your business is to make money. This means you need qualified leads. Here’s the basic idea: ▪ You make money when people convert. ▪ Increase conversions by attracting qualified leads. ▪ Qualified leads find you through search engines. ▪ Search engines use keywords to align content with online searchers. ▪ Online searches and keywords used on based on User Intent. 4
  5. 5. 2. What is SEO Copywriting SEO Copywriting 5
  6. 6. 2. What Is SEO Copywriting SEO Copywriting is writing for readers, optimizing for search engines, and formatting for website design. Here’s the basic idea: ▪ Know the needs and goals of your customers. ▪ Understand how they search for their solutions. ▪ Publish great content that meets their needs and gets found by Google. 6
  7. 7. 3. Where Do You Start? The First Step 7
  8. 8. 3. Where Do You Start? You start with your customers. People will give you their money in exchange for your product or service. ▪ Know the needs and goals of your customers. ▪ Understand how they search for their solutions. ▪ Optimize content for their needs & Google. 8 Search FindNeed
  9. 9. 3. Where Do You Start? Customer personas assist you in identifying areas that you can address with quality content to solve their problems. ▪ What are their pain points? ▪ What products or services have they used in the past? ▪ Why do they continue to use those goods and services, or why did they stop? ▪ What types of solutions will they not use? 9
  10. 10. 4. Keyword Research Connecting the needs and search engines 10
  11. 11. 4. Keyword Research Whenever someone searches for something in Google they are asking a question. Keywords are how your customers search for their answers. Keywords show the intent of your customers. Optimize your content to match their needs and align with your business goals. 11
  12. 12. 4. Keyword Research Tools SEMrush Keywordtool.io Google Keyword Planner LSI Graph 12
  13. 13. 5. How To Optimize Your Content Optimize your content 13
  14. 14. 5. How To Optimize Your Content SEMrush: Look for new keyword ideas. 14
  15. 15. 5. How To Optimize Your Content Google Keyword Planner: Validate & expand 15
  16. 16. 5. How To Optimize Your Content LSIGraph: Final check & find connections 16
  17. 17. 6. Putting It All Together Write great content 17
  18. 18. 6. Putting It All Together LSIGraph: Final check & find connections 18
  19. 19. 6. Putting It All Together Once you have some concepts and keywords, begin making great content and optimizing. ▪ Blog posts: 800-1500 words. ▪ Videos, infographics, etc. ▪ Guest blog on relevant sites. Backlinks are IMPORTANT 19
  20. 20. LEARN MORECome join our free SEO Meetup to get real-time, professional insight for your website! 20
  21. 21. Come Learn With Us! 4/26 @6P Public Library Orlando SEO Site Clinic www.OrlandoSeoSiteClinic.com 21

×