Rural marketing field campaign plan & execution strategy

1. STANDARD FIELD CAMPAIGN PLAN
&
VIDEO MAKING
By Kiran Dond RMM- Nashik
By Kiran Dond RMM Nashik

2. Campaign Plan layout
• Campaign –
– Crop Specific
– Product Specific
• Types
– Field Campaign
– Vehicle Campaign
– TV/ Print Media campaign
– Digital Marketing Campaign
• Field Campaign
• Preplanning
– Crop or Product Training
– Schedule- at least 2 spray Recommendation
– Local employee Contact no.s on schedule or Literature
– Identification of Geography ( Territory ), Focus Crop ,Focus Product fitment
– Link 10 key Village mapping ( Based On Acreages ) 10 Retailer mapping ( Active & with capacity ) & 5 key Farmer mapping
from every retailer
– Rout Plan of CD -3 village per CD
– Pestering Bannering
– POP ready
– Demo Material ready
By Kiran Dond RMM Nashik

3. Execution
• Key Farmer Visit- Daily 10
• Key farmer Early Demos
• Prescription of focus products/ 2 spray
• Daily Data Recording
• Satisfied Farmer Video Testimonial Collection
• Daily Digital back up ( WhatsApp Group )
• 3 Times Visit to Lead Farmer /CD in camapign
• Daily 1 farmer meeting By TM arranged by CD
• Dhamaka Field Day on Ideal Plot for key results with USPs
• TM to capture Retailer Orders & Track dispatch, Check ongoing prescription
• TM daily review of team at evening & Planning early morning
• Post campaign follow up -Purchase refences
By Kiran Dond RMM Nashik

4. Other types
• Vehicle Campaign
– Brand Recall with Audio Video
– Schedule /POP distribution
– Product information detailing
– Product branding
• Digital Marketing campaign
– Social Media Marketing- YouTube, Facebook
– Customer segmentation- Geography, Crop, Age, Occupation
– Pay per click / Like- Video
– Customer Retargeting
• Digital Media/ Print Campaign
– Content Finalization local language
– Design Finalization
– Right Timing (date, time etc )
– AV finalization
By Kiran Dond RMM Nashik

5. You Tube Video making
• Creating Video-
– Clear Quality, High Light , Good Sound Quality , On field
• Tools
– Good camera quality Smart Phone, Mic & Tripod
• Creating & Uploading video-
– Create Gmail Account
– Log in to you tube
– You Tube Studio
– Upload Video
By Kiran Dond RMM Nashik

6. Details
• Title
• Description
• Thumbnail
• Playlist
• Audience
• Tags
• Language
• Recording Date & Location
• Licence & Distribution- Standard You Tube Licence
• Category- people & Blog
• Comments & Ratings-
By Kiran Dond RMM Nashik

7. • Video Elements
– Add End Screen- Promote related content at the end of video
– Add Cards-promote related content during your video
• Visibility
– Public
– Pvt
– Unlisted
• Schedule
– Date
– Time
• Copy Link & publish in Social Media, Whatsapp Group Or use in digital
marketing.
By Kiran Dond RMM Nashik

8. You Tube -Profile
• Name of Speaker:
• Profile- Farming & Services In Agriculture
• Experience- 12 years in Grapes/ Veg/ Horticulture Crop
• Specialty- Pesticides/ IPM/Agrochemical/ Fertiliser
• Geography reach- Western Maharatra/ marathwada/ Vidarbh
• Who can get benefit- All Farmer who are willing to learn new things &
seeing farming as a business
• speaker Profile- Photo
• Local Festival – Photo /Wishes
• Mission –To Make Farming as a Business for Farmer & make him profit
• Topic of Video-Onion Nursery management
• Small Photo/ Video From Field for references
By Kiran Dond RMM Nashik

9. By Kiran Dond RMM Nashik