3. • Name of Exhibition-KISAN-2015
• Location of Exhibition – Moshi, Pune
• Organiser :-Kisan Forum Pvt. Ltd.
• Supported by –Ministry of Agriculture ,VSI, Pune,DOGR, Rajgurunagar
• Media partner: Akashwani, Pune,ABP- Majha
• Date :16th to 20th Dec.
• Visitors Profile –Farmers, Businesmen.
• Farmer visited PI INDUSTRIES ‘s stall-3720.
• Retailer Visited-58.
• Direct Distributors visited-17
• Attendees-5.40 lacs Farmers in 5 days.
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SUMMARY
4. • Promotion:
– All marketing products like Keefun,Biovita ,Nominee Gold, Kitazin, Roket, Osheen has
taken for display at Stall.
– All Literature , POP, stationery arranged at Stall.
– As foot fall is good so arranged additional man power from Sangli (1 MDO ), 2 FA’s from
Nanded for registration of Farmer.
– Promoiton through Govt. officials like VSI (arranged visit for Biovita),ADO- Mawal taluka
for Nominee Gold promotion.
• Productwise Strategy-
– -Biovita promoted against magical product against all banned biological products those
don’t have permission with 100% biological & pure product to use in farming.
– Keefun-Promoted for sucking pest complex (aphids, jassids & thrips) in all main crops.
– Osheen-Promoted on jassids in all crops & hoppers on mango.
– Nominee Gold for Nursery as well as Direct sowed rice.
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STRATEGY & PROMOTION
5. • Team Participated in Exhibition
– Mr.Amol Bhujbal Sir (ZM-Maharashtra)
– Mr. Pravin Jadhav (MM-Maharashtra)
– Mr.Kiran Dond ( TI- Pune) & Pune team
– Mr. Balaji Sude (TI- Latur)
– Mr. Mahendra Yadav (TI-Solapur)
– Mr. Nitin Nikam (TI- Washim)
• Farmer data registration at Stall-3720
• Retailer registration-58
• Team on basis of avaialability given their presence at Stall.
• Team Given information of Marketing products to farmers Keefun, Biovita-
X,Kitazin, Roket
• Target Crops-Pomo, Grapes, Onion, Vegetables.
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WORK DONE DURING
EXHIBITION
6. • Farmer are good quality & progressive farmer so learn spot interaction with them & importance of
technical knowledge to tackle with them.
• Highly satisfied farmer given more motivation & confidence to PI team about our products.
• Handle queries of farmers positives & negatives if any.
• We learn where our presence is less or no in some areas but farmer & retailer interested to take on
PI’s products like scope for Osheen & Nominee Gold in Ratnagiri & konkan area.
• Also at Rajuri, Palghar area.
• Continuous reminder & continuous product promotion to audience.
• Mass Audience handling for queries.
• Team Spirit to gather audience to our stall we gather farmer under tag line PI’s Magical products
for modern Farming to attract farmers to stall.
• Event Management/ time management.
• Promotion of key products from stall to all Maharashtra Farmers.
• Shown confidence of PI product used farmer to team & their confidence & faith on PI product & its
quality.
• 3720 farmer data with 58 retailers data base will add advantage for indirect promotion upto
farmers.
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KEY BENEFITS/
OUTCOME/LEARNINGS
7. • Preparation & segregation of Farmer data to respective territory.
• Instant calling to farmers
• Instant calling to retailers.
• SMS to farmers of target product.
• Star farmers has to call on urgent basis which will shown more interests on
purchasing PI’s product.
• Retailer with remarks has to call before month end by respective territory.
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POST EXHIBITION
REQUIREMENTS
12. • Marketing department of Our company mainly Pravin Jadhav Sir,Dinkar Joshi sir,
for getting all POP material on time for exhibition.
• Thanks to Amol Bhujbal sir, Venugopal sir for giving all necessary approval for
participating in the exhibition. And support fro additional manpower on time.
• All Sales & Marketing team of Maharashtra for giving their valuable contribution &
time on stall.
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SPECIAL THANKS TO
