1. Win Sports Meeting
Bogotá, Mayo 2013
DIRECTV Viewer Data Collection

2. Number of times Walt Disney was turned
away for financing to build Disneyland

3. There is nothing more
powerful than an idea
whose time has come
Victor Hugo (1802-1885)

4. Short history of an idea…
1999 2001
Sandro Mesquita, Rao Sunkara

5. LOCAL
OFFI CE
CALI FORNI A
BROADCAST
CENTER
So this is how it works…
LOCAL
OFFICE
CALIFORNIA
BROADCAST
CENTER
ONLINE
REPORTING
RETURN PATH DATA

6. From idea to the market…
2008 2009
!
!
2010 2011
 600+ automated reports a month
 All likely combinations
 All available online in PDF and Excel formats
DaypartDaypart
-Whole day
-Daytime
-Primetime
Days of the weekDays of the week
-Weekdays
-Weekends
-Each day
MarketMarket
-Panregional
-Individual
countries

7. From idea to the market…
2008 2009
!
!
2010 2011
vdc.directvla.com
ARG
CHI
COL
PER
PUE
URU
VEN

8. Nuevos Clients y Partners del Proyecto
Full Clients
Panregional - Programadores
Panregional - Agencias
Report clients
Argentina - Clientes

9. More ideas to hit the market…
Ways we can change the rules of the game

10. From programs to spots & promos
Volkswagen: Darth Vader – 30secVolkswagen: Darth Vader – 30sec
Chanel: B. Pitt – 30 secChanel: B. Pitt – 30 sec
Promo: PPV Madagascar – 10 secPromo: PPV Madagascar – 10 sec
Industry: Company: Brand: Creative: Duration: Position in Prg/Break:

11. In your pocket
Android and iOS
(iPhone/iPad/iPod Touch)
Program and
channel rankers
Average ratings,
shares, cumes
Free & Pro versions

12. A lot more data Program genre
Program subgenre
English title
Spanish title
English episode title
Spanish episode title
Season number
Episode number
US parental rating
HD flag
Live/debut/repeat (select
programming)
Keywords (not yet in service)
Possible in future:
Director, leading actors etc.
Short and/or long program
description in
English/Spanish/Portugues
e

13. DVR Timeshifted Viewing
PROGRAMPROGRAM COMMERCIAL
LIVELIVE
CVI
TIMESHIFTED
Live + Same
Day
1 -6 hrs Delay
6 - 24 hr Delay
24 - 48 hr Delay
2 - 3 day Delay
3 - 7 day Delay
7 - 14 day
Delay
Near Live
Commercial * 100
Program
How well a program
can deliver audiences
to an embedded
commercial
How well a program
can deliver audiences
to an embedded
commercial

14. Program Engagement
New DTVLA program Web pages with social media links
Complete Web statistics (visits, demos, likes, recommendations, etc.)
Combined reporting

15. Online Viewing Integration

16. Buyer & Pyschographics